4.3 out of 5
4.3
33 reviews on Udemy

Online Google Adwords Training Course – Pay-per-click (PPC)

An online learning course developed by a US Search Award Nominee nominated for the "Best PPC Campaign" in the country.
Instructor:
Sergio Aicardi
138 students enrolled
English [Auto-generated]
Undertsand all of the common PPC terms
Completely understand SEM & how to profit from it
Leverage psychology in your SEM strategy
Quickly & easily reverse engineer your competitors PPC strategy
How to easily obtain the best quality scores
Setup phone call, form submission and ecommerce tracking
Integrate your various reporting data into Google Analytics
Create a low maintanence PPC campaign using automation
Analyze traffic reports to make the best decisions
Conversion rate optimization (CRO) for your website
How to measure ROI and Cost-Per-Lead.
How to use Google Adwords to efficiently generate sales or leads
How to use the new Google Adwords interface

(Updated 6/22/2017)¬†Looking for an effective learning course or training class for PPC advertising? In order to learn PPC advertising (aka SEM) with Google Adwords, you’ll need to have a great foundation of knowledge which is packed up right here in this tutorial style course. This course is developed for individuals who have had little success on their own with search engine marketing and who are looking for expert guidance. Rather than creating a learning course with advanced techniques and terminology that sounds foreign, I’ve designed a course that is both easy to digest and highly effective for those seeking to sharpen their skill set. If you’ve asked yourself the following questions at some point, this course is meant for you.

  • I don’t have a marketing degree but I want to learn about PPC advertising.
  • I’ve tried learning SEM on my own but I don’t know where to begin!
  • It’s too expensive to outsource PPC management so I want to do it on my own.
  • I hired a PPC marketing company and I was not happy with their performance.
  • I have a business that just needs marketing to be successful and I’m considering PPC.

There is no question, PPC advertising is difficult, but so is anything in life that yields fruitful rewards. When I first discovered PPC advertising many years ago, I had to learn Google Adwords marketing on my own through tedious trial and error along with trying to find any type of pay per click training classes online but truthfully there weren’t many resources available at the time. Which is why I decided to build my own Google Adwords PPC Tutorial course here on Udemy. After completing my course, you will feel confident, empowered and motivated enough to start working on your own campaign based on the real world success I’ve had.

My name is Sergio Aicardi and I am one of the founders of Profitable Web Properties & the owner of www.themiamiseocompany(dot)com which together comprise of the largest and most effective marketing agency in South Florida to specialize in search engine marketing (aka SEM). We not only help individual learn how to setup an Adwords account from scratch and teach them how to manage them properly in this course, we also offer world class marketing services in case it’s just too much to handle on your own.

What makes me qualified as your potential instructor for this in-depth Adwords PPC training course?

In 2014 I managed an SEM campaign which I presented a case study for in the US Search Awards of 2014 (powered by Pubcon in Las Vegas once a year). The case study was nominated for the “Best PPC Campaign” alongside with the marketing agencies that were managing the campaigns for HSNBS, PGA & a Microsoft product division.

I founded a marketing company that specializes in SEO/PPC and in the 3 years that it’s been in business, we have grown to become the most well known search engine marketing agency in South Florida. If you do your due diligence on me, you will find that I am a guest writer for the Search Engine Journal, SEMRush, Ahrefs, Social Media Today and many other well-respected sites that are known for having industry experts write about their successes and experiences.

I have hundreds of case studies and white papers that show the success I’ve had with my own companies and the campaigns that I’ve managed for other companies at my marketing company. Simply put, this is the one training class for Adwords that you won’t want to miss out on, sign up today and obtain the knowledge that can earn you large salaries or generate huge profits for your business.

1
Introduction to my learning course!

Understanding Search Engine Marketing & PPC

1
Section Intro Video
2
PPC terminology

A introduction into the most commonly used terms & lingo that you will hear as you become a Google Adwords advertiser.

3
Video recap 1: PPC Terminology
4
Understanding how psychology plays a huge roll in SEM

This lecture explains how and why you should think about psychology and how it plays a role in marketing, specifically search engine marketing.

Developing Your Plan For Domination

1
Section Intro Video
2
Proven Methods For PPC Success
3
Video Recap - Proven Methods For PPC Success
4
Organize your data in Excel like a pro

Learn how to build an excel workbook containing your keyword strategy for each campaign & ad group so that you can easily add keywords to your account when its time to build out (or restructure) your Adwords campaigns.

5
Video Recap - Organize Your Data in Excel Like a Pro
6
Take a little bit from each competitor & make it better

Learn how to reverse engineer your competition and their search engine marketing strategies so that you can out-perform them.

7
Video Recap - Take a little bit from each competitor and make it better
8
Optimized locations and scheduling options

An overview of location & scheduling options for your Adwords campaigns. Here you will learn what the benefits are to using custom ad schedules and location targeting methods.

9
Prepping Optimized Location & Scheduling Options

Optimizing Your Website to Convert Visitors Into Customers

1
Section Intro Video
2
Optimized website user navigation structure

Learn how to build a website that gives your visitors a great user experience by making it easy for them to find what they're looking for. This lecture will help you understand why it's so important for Adwords advertisers to have a well optimized website layout and navigation.

3
Video Recap - Optimized Website User Navigation Structure
4
Funnel optimization & Goal Completion Optimization

An introduction to how Goal Funnels work in Google Analytics.

5
Video Recap - Funnel Optimization & Goal Completion Optimization
6
Functionality & Compatibility testing

Learn how to test your website on many devices and internet browsers to ensure you're not showing ads to users with devices or browsers that your website is not compatible with.

7
Video Recap - Functionality & Compatibility Testing

Setting Up High Precision Tracking With Google Products

1
Section Intro Video
2
Tracking Performance With Google Analytics & Adwords

Learn what the benefits of using google Analytics in conjuction with Google Adwords are and some of the best practices for using the two softwares together.

3
Video Recap - Tracking Performance With Google Analytics & Adwords
4
eCommerce revenue tracking (if applicable)

If you own a website that sells products (accepts payments online) then you will want to learn how to setup revenue tracking for your campaigns. This lecture will provide you with instructions on how to do so and reference links to Google support pages that help you troubleshoot revenue tracking issues if any arise.

5
Automation, shortcuts and automatic alerts
6
Video Recap - Automation, Shortcuts and Automatic Alerts

Building Your New Adwords Account With Confidence & Data

1
Section Intro Video
2
Diving Into Your Adwords Account

An introduction into the Google Adwords interface.

3
Video Recap - Diving Into Your Adwords Account
4
Linking Google Adwords & Analytics

A guide that explains how to link Google Analytics & Adwords properly.

5
Video Recap - Linking Adwords & Analytics
6
All about search campaigns

Learn the in's and out's of Google Adwords search campaigns with this introduction lecture.

7
Video Recap - All About Search Campaigns
8
Video Recap - More about search campaigns
9
Using Bid Adjustments Effectively

Learn how to use bid adjustments the right way so that your keyword bids are managed effectively and efficiently.

10
Video Recap - Using Bid Adjustments Effectively
11
Best practices for bid strategies & budgets

Learn how to use bid strategies and shared budgets to your advantage as an Adwords advertiser.

12
Video Recap - Best Practice For Bid Strategies and Budgets
13
Google Shopping - Prepping Your Data Feed

A guide that explains how to prepare your Google Merchant data feed which will enable your products to show on the Google Shopping Network.

14
Video Recap - Prepping Your Data Feed
15
Google Shopping - Creating Your Campaign(s)

Learn how to setup and optimize a Google Shopping campaign properly.

16
Video Recap - Creating Your Campaigns
17
Effective Remarketing With Custom Audience Lists

A guide that explains how to setup professional remarketing campaigns that use custom audience lists defined by behavioral rules in Google Analytics.

18
Video Recap - All About Remarketing Campaigns
19
Video Recap - Building ad groups for your remarketing audience lists

Analyzing, Optimizing & Capitalizing

1
Section Intro Video
2
Interpreting Your Adwords Data to Improve Performance

Learn how to analyze your Adwords data like a true search engine marketing analyst so that you can make educated decisions on how to improve your campaigns performance as time goes on.

3
Video Recap - Interpreting Adwords Data to Improve Performane
4
Making educated decisions based on you Google Analytics data

Learn what the best practices are when it comes to analyzing your campaign(s) data in Google Analytics.

5
Video Recap - Making Educated Decisions Based on Your Google Analytics Data
6
Performing tests to improve your performance

Learn how to test your theories through split tests such as testing new ad messages or landing pages.

7
Video Recap - Performing Tests to Improve Your Performance

Branding & Building Your Online Reputation

1
Section Intro Video
2
Generating reviews for a better conversion rate

Learn how to incorporate reviews into your Google Adwords search ads for a better CTR and overall performance.

3
Video Recap - Generating Reviews for a Better Conversion Rate
4
Creating a brand campaign

Protect your brand name and defend yourself against unethical competitors trying to steal your online traffic.

5
Video Recap - Creating a Brand Campaign
6
Create automated rules for bidding

Learn how to use automated rules to manage your campaigns with tons of great automation features provided by Adwords.

7
Video Recap - Create Automated Rules for Bidding
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

7 hours on-demand video
26 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion