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Press Coverage, Publicity & Public Relations For Branding

Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP
Instructor:
Alex Genadinik Business Coach
3,144 students enrolled
English [Auto-generated]
Get publicity for your business and get exposure to massive new audiences
Get on the radio, podcasts, online magazines, big blogs, and be promoted on big social media channels!!
Pitch journalists in effective ways that work
Lean high level, saavy long-term strategies to get publicity
Get publicity for a book
Get help from the instructor if you have specific questions about your publicity efforts
Learn about local press clubs you can join in your city
Learn about using publicity stunts
Learn to use publicity to establish yourself as an authority
Understand how to build your own publicity channels so others see you as publicity
Get best links for SEO by getting publicity from great publications and websites
Save thousands of dollars by not having to hire a publicist and doing your own publicity
Build your brand by getting press attention, and stand out among your competitors
Get a great amount of extra exposure for your business
Make more money by getting more traffic for your website
Get access to by-weekly office hours on GoogleHangout and get advice based on your unique situation

START GETTING PUBLICITY WITHIN THE FIRST WEEK OF GETTING THIS COURSE – THESE STRATEGIES WORK!

Recently updated to include more lectures: 

  • How to write better headlines that increase click-through rates

  • 10 actionable strategies to get press coverage as early as this week

  • Press release example and template

  • Case study of how one of my clients got millions of website visitors from publicity 

OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS PUBLIC RELATIONS COURSE 

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INSTRUCTOR BACKGROUND

I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6- and 7-figure businesses in the process, and I would love to help you.

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BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute Google Hangout coaching call (I don’t sell anything and don’t collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills after you complete the course

* Be automatically entered to get chosen for my student of the month status and have your business featured

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OFFICE HOURS AND ONE-ON-ONE HELP – I GIVE MY PERSONAL TIME 

What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals. 

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3 MAIN SECTIONS OF THE COURSE

  • An interview with a publicity expert and veteran Bert Martinez

  • Actionable insights from Alex Genadinik on how you can get publicity

  • Newly added, a case study from Adam Lippin on how he got publicity for his business

This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities. 

The first part of the course is interview-based. The interview is with Bert Martinez, a veteran of the publicity space. He shares many advanced tactics for generating publicity and press coverage for your business.   

In the second part of the course I show you practical tips for how to get publicity in various types of media, and how to pitch journalists, radio show hosts and podcasters to get them to invite you on their shows.

In the third part of the course, I interview my client who has gone on to use the strategies I taught him to get publicity and exposure to millions of people!

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

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CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE   

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.

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MONEY-BACK GUARANTEE

The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students. 

Invest in your future. Enroll now.

Course introduction: Watch this first to understand what you get from the course

1
How to get immediate benefits from 1st lecture & course welcome and introduction
2
Subtitles and video quality

Introduction and publicity fundamentals

1
What are the different kinds of publicity we will go through in the course

Explanation of what is publicity and press coverage, and why they are so important for the growth of your business.

2
Publicity to get branding vs. direct response marketing

In this part of the course we explain the difference between publicity and direct marketing. Plus, we explain how publicity can help you with branding in addition to helping you get sales. Branding grows awareness about your business whereas direct marketing only focuses on driving sales.

3
How publicity can help you establish yourself as an expert in your domain

Getting publicity and press coverage will make you appear as more of an authority in your business niche because the publications on which you might be publish may be reputable. Not everyone is able to get press coverage, and it will make you appear as more special and as more of a thought leader if you are able to get the coverage when your competitors may not be able to get it.

4
How publicity will help your SEO and to get your site to rank in Google

When you get mentioned in various online publications, they almost always link to your website. This backlink helps to boost your SEO (search engine optimization) and will help your website rank in Google search long term. So when you get many links from different websites, you will rank higher in Google. Plus, most of the blogs and online publications are relatively authoritative in Google's eyes, and links from them are very valuable for SEO. So you will be killing two birds with one stone. You will get the press coverage which will get you traffic and brand recognition, and maybe clients, and you will also be getting a valuable link for SEO (search engine optimization) which will help you even save money by not having to hire an SEO consultant or agency because you will already be getting many good and relevant backlinks.

Your publicity story to stand out and grab attention

1
WORKSHEET, EXAMPLE & EXERCISE: How to make your business an attractive story
2
10 ways to make your business immediately more newsworthy
3
Example of a plumber who got publicity by being unique

Reverse publicity method

1
REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote you

In this part of the course you learn how publicity can help you get brand recognition, for you as a professional and for your business. Brand recognition is a big part of PR, and once you build brand recognition within your industry, it will help you beat out your competition long-term because your business and personal brand will have more trust and authority associated with it.

2
How to use your blog to get publicity and position yourself as an authority

In this part of the online publicity and PR training, we explain how you can use your blog to get press coverage and position yourself as an expert in your business domain. Your blog can be a powerful tool if you use it intelligently.

3
How to get noteworthy guests on your show

Do you want to network with celebrities and benefit from their celebrity status? In this part of the course you learn how to get celebrities and big name industry experts to come on your show. When you are seen interacting or networking with celebrities, you instantly get some of their celebrity status and that can help you gain additional publicity from their notoriety.

Press clubs to network with journalists

1
What are press clubs? And how to join press clubs

This part of the online course explains what is a press club, and how you can find and join a local press club in your city in order to help your business generate more publicity. When you find and join a press club, you can become what is known as a source, and when journalists in that press club need an expert source for the stories they are working on, they can use your expertise, and give you recognition in their stories by mentioning your name, business name, and linking to your website. This gives you some traffic, clients, and an important backlink for SEO.

2
WALKTHROUGH of how to find press clubs and press associations in your area

Actionable strategies you can start implementing today

1
10 actionable ways to get press coverage

This part of the training gives you actionable tactics and strategies that you can begin implementing as early as today to help you get additional publicity from bloggers, journalists, podcasters, radio shows, and possibly even TV. Although getting on television is always difficult and not something I can promise, the strategies that you will learn here will get you press coverage from blogs, online and print magazines, radio shows and podcasts.

2
NEW! How to be successful in getting publicity on HARO: step by step

In this part of the course I teach you how to be successful and get good results with HARO (help a reporter out). I have personally used HARO to get over 50 instances of publicity from big and large print and online publications like blogs and magazines. I also used HARO to get a regular writing gig for a big magazine, which gave me a lot of exposure for my business, and made me much more authoritative. HARO is a great way to get publicity. Unfortunately, it is very competitive. So in this tutorial you will learn my strategy for getting publicity from HARO.

3
Hashtags to get publicity
4
How to write good headlines that increase clickthrough

Learn to write better headlines that will increase the clickthrough rate of whoever might be browsing different headline, and instantly get more attention to whatever you are promoting. Writing good headlines is a great way to get extra attention and publicity, and is a skill every online marketer needs to hone.

5
Link to article with headline examples

Examples of headlines that will help you get more attention.

6
How to get publicity from events

Press releases: How to write an effective press release

1
How to write a press release

In this part of the course you learn how to write a press release in a hands on way. I walk you through my own press release that I used to get publicity, and walk you through how to write each section of the press release to maximize your chances of having journalists give you press coverage and mention your business in one of their articles.

2
Using PRWEB and PRLOG press release services

This part of the training focuses on online press release services like PRWeb and PRLog. You can use press releases to get publicity. Those online press release services have free options and paid options. Even the paid options are very affordable, and if you can get even one or two press mentions from them, they pay for themselves in SEO and PR value that they give you. Additionally, you can issue a press release whenever anything remotely noteworthy happens so this is a strategy that you can use more than once and often to get press coverage.

3
NEW! List of 20 FREE and cheap press release websites

If you have a press release written, you might as well use many different websites to promote your press release to increase your chances of getting publicity. In this lecture of the course I give you 20 free and cheap (affordable) press release websites that you can post your press release to increase your chances of getting PR.

4
Press release example and template you can use for your releases

Free press release example that you can download and use as a template to write your own press release.

5
SEO for your press release

In this tutorial on our online publicity course you will learn how to optimize your press release for SEO (search engine optimization) so that when you do get publicity, those articles have a higher chance to rank in Google searches, and drive traffic to your website long term.

Publicity stunts

1
How to use publicity stunts to get publicity

This part of our online training helps you learn how to use publicity stunts to get attention. If you do something unique or unusual, you may get recognition and attention for that simply because what you may be doing is unique and stands out. You always want to try to stand out because that attention can get you recognition and PR. So think about publicity stunts and how you can use publicity stunts to get extra press coverage.

2
WORSHEET: Publicity stunts for your business

Publicity for a book or book launch

1
How to get publicity for a book

This part of the course explains how to get publicity for a book that you wrote, and strategies for how to become a best selling author on Amazon or even the New York times. You can get publicity for a book by joining popular authors or new book initiatives where each author writes a chapter in a book, and then all the authors promote the book and get the book to become a best seller.

Case study of how one CEO got millions of visitors from free publicity

1
Section introduction
2
Further information on the publicity that Adam got
3
Persistence
4
From first steps to getting an article in the NY Times
5
Tips on reaching out to people the right way
6
Getting on the radio and having your story picked up through radio bookers
7
Summing up section and parting words

How to get interviewed on radio shows and podcasts

1
How to sign up for RadioGuestList
2
How to check out the emails
3
How to craft your pitch to radio show and podcast hosts
4
Pitch template and example
5
Edited podcaster or radio show pitch example
6
Ways to strengthen your pitch
7
Your promotional asset
8
How and what to talk about on the shows to sell your products
9
How to get 50-100% more radio or podcast interviews
10
How to get a HUGE number of radio shows, podcast and even TV appearances
11
NEW! New service from RadioGuestList.com to get you publicity

In this part of the course you learn how to get extra publicity from podcasts and radio shows. I personally have used this service RadioGuestList.com and it has gotten me over 50 appearances on different radio shows and podcasts over the two years that I have been using RadioGuestList. Now RadioGuestList has a new premium service which you can use to get even more bookings and appear on even more radio shows and podcasts to promote your business. Plus this new service is very affordable. Disclaimer: I am NOT their business partner. I only tell you about RadioGuestList because I think it is a great resource for you to get publicity.

How you can start a show for branding and reverse publicity

1
Considering additional benefits and goals for your show
2
Show monetization
3
Marketing for a podcast
4
Marketing for a YouTube show
5
Extra ways to promote a podcast episode or YouTube show
6
Should your show be daily, weekly or monthly?
7
Deciding on a solo host show or with partners or with guests
8
Podcast equipment
9
YouTube equipment
10
Podcast hosting
11
Longer vs. shorter episoders
12
Topic coverage: Current or evergreen topics
13
How to use audio file compression to minimize hosting costs
14
Signing up for Libsyn
15
Before setting up your podcast in iTunes
16
Last steps of adding your podcast to iTunes
17
Free money for your podcast? Maybe

Hiring and outsourcing for publicity

1
What is a publicist and how does a publicist work

In this part of the training we explain what is a publicist, how a publicist can help you grow and promote your business, and how a publicist works. If you have the money, you may consider hiring a publicist so that they can fuel extra growth for your company and work on additional promotion strategies through publicity and help you get press coverage from different big publications like magazines, podcasts, radio shows, and even television. Want to get on TV and can't make it happen on your own? A publicist can often help you achieve big PR placements like that.

2
When to hire a publicity or PR company

In this part of the course we talk about when to hire a PR agency or a PR professional (otherwise known as a publicist) to help you get publicity on a regular basis. According to Bert, you should hire a PR company or a publicist as soon as you can afford it because their work will get you brand recognition, customers, and backlinks for SEO (search engine optimization). So the sooner you can accelerate your PR, the better.

3
Strategy for hiring freelancers to help you with publicity & what doesn't work

Conclusion and further resources

1
We are nearing the end of the course
2
If you are still learning for a long time but still have not started
3
Working in your business vs. on your business
4
Bonus lecture: DISCOUNTS on my courses, books and coaching
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Includes

4 hours on-demand video
6 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion