3.67 out of 5
3.67
3 reviews on Udemy

Principles of marketing 4 P’s and the 4 E’s College standard

This marketing course is very thorough. Promotion strategies, business to business promotion. So much information!
Instructor:
Mark Parrish
8 students enrolled
English [Auto-generated]
Understand the principles of marketing
The 4 p's of marketing
the 4 E's of marketing
Applied what they have learned in a real life setting
Many different marketing strategies!
Understand advertising
Product Price, place, promotion are the 4 p's
The 4 E's are: Experience, everyplace, exchange, evangelism

This course covers so much material! I am going to college for business management. This marketing is a mirror image of my marketing class. Marketing is essential for anyone going into any type of business. Accounting, management, marketing, analytic and so many more careers need marketing principles. This course will take you from knowing nothing to knowing an incredible amount of knowledge. Advertising is covered as well. We will learn about packaging, buyer to buyer promotion, different marketing strategies, consumer habits, Target market strategies, bundling, Classifying consumer products, Crucial components in marketing. What a SWOT analysis is and why every business uses one. Internal and external environmental marketing, what we can and cannot control. Consumer situation factors. Different types of advertising and why certain strategies are favored in certain markets. There is so much more and we will go in depth together on each and every subject. No previous experience required. College standard material.

Introduction

1
Introduction

This is an introduction to the course. You will know a good percent of what you will be learning throughout the course.

Components of Marketing

1
Components in marketing

This video is the longest of the course. But is best to take in all at once for this video. It explains how the 4 p's intertwine with the 4 e's. This video has a ton of information in it.

2
Opportunities available in marketing

This video shows how many opportunities there are in marketing. Knowing this knowledge is good for every job in business.

3
The New Promotion sign figure law

The law for how long you can say a product is new

The SWOT Analysis

1
The SWOT Analysis

This video introduces and goes in depth on The SWOT Analysis and what it does. We laso go into internal environment

2
External Environment and mission statement

This video explains the external environment and what a mission statement

Target Market and Market Entry strategies

1
Target Market and Market Entry strategies

An introduction to what target market is and what types of different market entry strategies there are.

2
Exercises

exercises

The Boston Consulting Group Matrix

1
The Boston Consulting Group Matrix

The Boston consulting group matrix system in depth.

2
Boston consulting group quiz

Tests your understanding of this subject

Consumer Situational factors

1
Consumer Situational Factors of store location

This video has a lot of information on consumer habits, physical factors, and other situations that affect merketing.

2
Consumer Situational Factors of crowding, and moods

Consumer factors continued.

3
Consumer Situational Factors of Gender and age

Factors continued.

4
Consumer situational factor quiz

Tests your knowledge and degree of understanding

Price terms and objectives

1
Price Terms and objectives

You will be learning about price objectives and price terms

2
Different types of cost

the different types of cost.

3
Different types of cost

Price Strategies and Marketing Strategies

1
Introduction to price strategies

An introduction to the section of price strategies

2
price and marketing strategies- Everyday- low strategy, Cost-Plus, and odd-even

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

This video shows you The Everyday- low strategy, Cost-Plus, and odd-even strategies.

3
Price and marketing strategies Price Lining, Demand Backward, Price Bundling

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

This video covers The Price Lining strategy, Demand backward, and Price bundling strategy.

4
Price and marketing strategies Market penetration and Price Skimming

Price strategies

of market penetration and price skimming.

5
Price and Marketing strategies Promotion and Competitive Marketing

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

6
Price and marketing strategies Comparative Marketing

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

7
Price and marketing strategies Prestige Pricing and Loss Leader

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

Age Generations

1
age generations

information about age and habits in age generations.

2
Age Generations quiz

Test your knowledge from age generation

Product Launch

1
Product Launch

Classifying Consumer Products

1
Classifying Consumer Products categories of Staples, Impulse, and emergency

This section Shows us what types of consumer habits we have and how we distribute them into certain groups.

2
Classifying Consumer Specialty products

This section Shows us what types of consumer habits we have and how we distribute them into certain groups.

3
Classifying consumer Unsought products

This section Shows us what types of consumer habits we have and how we distribute them into certain groups.

Packaging for a product

1
Packaging

This video shows you how packaging is imprtant for marketing.

2
Packaging

Packaging quiz to test your knowledge!

Promotion and Advertising

1
Promotion Tools

This will give you more knowledge on how promotion works and how it is executed with advertising.

Will show you how certain strategies work and why they are chosen over the other strategies in certain cases.


2
advertising tools

This will give you more knowledge on how promotion works and how it is executed with advertising.

Will show you how certain strategies work and why they are chosen over the other strategies in certain cases.

3
Creative strategy and advertising appeal
4
Types of ADS
5
Factors that affect our promotional decisions
6
B2B Promotions

Different Business to Business strategy promotion methods.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

3 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion