4.9 out of 5
4.9
18 reviews on Udemy

Public Relations: Crisis Communications Oil and Gas Industry

Public Relations: Oil/Gas/Chemical executives will learn step-by-step what to do with the news media before a crisis
Instructor:
TJ Walker
695 students enrolled
English [Auto-generated]
Maintaining your reputation during a crisis
Looking confident and comfortable during a news conference
Framing crisis messages
Answering tough questions from reporters
Speaking in sound bites
Rehearsing for crisis communications events
Developing a crisis management plan

Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!

This course is for oil and gas industry executives who may have to face the media during a Public Relations crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis.

The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes.

TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.

If a  disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. “No comment” will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world, especially if you claim that you “want your life back!”

You can’t control all events surrounding a crisis and you can’t control the media’s questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company’s brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.

A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don’t let another second go by without preparing yourself for the media that might soon surround you.

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

The Crucial Steps in Planning for a Crisis

1
Make Your Next Crisis Get Smaller NOW - Public Relations​

How to Have a Convincing Message

1
Secrets of a Successful Crisis Message
2
A Media Message Answers all Basic Questions - Public Relations​
3
Media Messages Must be Interesting to Reporters
4
Media Messages Must Resonate with Media Audience
5
Assignment: Testing Your Communication To Make Sure It Works.
6
Exciting New Update to this Course

I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new


Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

7
Your Media Message Needs to Benefit You
8
Three is the Perfect Number of Media Messages
9
Media Messages using a Venn Diagram
10
Have a Positive Media Message - Public Relations​
11
Add Quantifiable Results to Your Media Message
12
What Problem are you solving? Media Message

Answering Questions and Holding Press Conferences

1
How to Answer Questions
2
More basics on How to Answer Questions in a Media Interview
3
Biggest Blunders to Avoid
4
Answer One Question at a Time
5
Keep Your Eyes on Your Message Points
6
Do Not Repeat Negative Words from a Reporter
7
Tell Reporters 'I Don't Know'
8
Always Be Moving toward Your Message Points
9
Give Brief Answers to Tough Questions
10
Aim for All Three Messages In Every Answer
11
Re-Write the Reporter's Questions in Media Interviews
12
Don't Add One more thing at the End of the Interview
13
Don't try to Control the Interview

Sound Bites and Quotes

1
Oil and Gas Sound Bites
2
What is a Sound Bite?
3
Sound Bites: Bold Action Words
4
Sound Bites: Reporters Love Cliches
5
Sound Bites: Emotion
6
Sound Bites: Give Specific Examples
7
Sound Bites: Absolutes
8
Sound Bite Tools: Attacks
9
Sound Bite Tools: Humor
10
Sound Bite Tools: Rhetorical Questions
11
Sound Bite Tools: Analogies
12
Sound Bite Tools Pop Culture References
13
Three Easiest Sound Bite Tools
14
Reflections on Sound Bites

Final Preparations

1
How to Rehearse in 60 Seconds or Less
2
How to Improve with Criticism
3
Conclusion and Final Tips

Housekeeping Matters

1
Before We Start, Here is the #1 Tip to Improving Your Communication Skills
2
Who is TJ Walker?
3
Your Questions Will Be Answered Here
4
7 Steps For Getting the Most Out of this Course
5
$10,000 Guarantee This Course Will Make You a Better Communicator
6
Time to Give TJ a Piece of Your Mind
7
If You Like to Learn by Reading

Bonus Section

1
The Epic Crisis Communications Disasters of BP
2
Lecture from Liaqat Amin Satti

Liaqat Amin Satti

Head of Crisis Management & Business Continuity

EMS Department

RasGas Company Limited

3
Media Training A to Z
4
Media Training Success
5
1001 Ways to Wow the Media
6
Final Bonus Lecture: Huge Discounts on Other TJ Communications Courses
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.9
4.9 out of 5
18 Ratings

Detailed Rating

Stars 5
12
Stars 4
4
Stars 3
2
Stars 2
0
Stars 1
0
29434554885495452c46fe98c3b3160b
30-Day Money-Back Guarantee

Includes

2 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion