Public Speaking and Presentations Bootcamp Pro (Part 2 of 3)
Attention: Public Speakers
Finally, You’ll Have a Proven, Step-By-Step Hands-On Plan To…
…TRIPLE Your Audience
10,000 speakers around the globe use this rock-solid formula to spread their ideas and triple their audience.
Ordinary presenters just don’t get it….
Recently I attended a presentation and watched two audience members walk out…
“It wasn’t anything special…lost me early on,” said the 1st.
The 2nd said: “It was boring…didn’t have all the answers.”
Once you lose your audience, it’s nearly impossible to get them back.
None of us can stand boring presentations with little excitement…
… or presenters that talk too fast, are monotone and use lots of ums and filler words.
We hate bad subject material that’s too easy and presenters that talk down to us.
We all want to connect to the people in the room…
…To touch audiences more emotionally and give them good advice.
But, if you’re boring and give boring presentations, then they don’t care about what you’re presenting.
You’re not looked at as a SME (subject matter expert).
It’s not uncommon to look out and 5 or 10 minutes in, see folks starting to drift away and to watch their attention spans wither.
Even though you know getting them involved and captivated is absolutely going to help you, it may be hit or miss for you right now.
You may have a fear of screwing up…
…with bigger audiences, smaller audiences or even 1-on-1 conversations.
You may have complicated content or you don’t know where to start….
…many of the best speakers often have to re-engineer their presentations because the content they have to deliver changes fast…
…it can be challenging when contemplating writing (or re-writing) your script, and handling a presentation with 50 slides when it could have been 3.
You may get nervous beforehand…
…even if it’s nothing seeded that keeps you up at night, you still get nervous before a lot of presentations.
Even if you’re not nervous inside, you may worry about SHOWING nervousness…
You may just want to be more comfortable at public speaking.
That’s because PRESENTATION COUNTS…
Thought leaders not only know their stuff, but can REALLY PRESENT it well…
… just watch a cooking show…some say it even makes the food taste better.
When you can make a good impression quickly and CONTINUE to come across well to your audience.
You can do something special…
…you can touch emotions and go BIG.
A Few Questions BEFORE You Present:
Do you know how to guarantee you’re telling your audience exactly what they want to know?
Have you identified your presentation personality style, and do you know how to use it to entertain your audience by being yourself?
Have you dialed in your messaging to make sure you’ll deliver a flawless presentation without relying on a script?
What if your audience isn’t listening? Do you have a plan for engagingand re-engaging your listeners?
Most importantly…are you absolutely certain your entire audience will take action when you’re done?
“If You Answered ‘No’ To Any of These Questions, Then You Need Presentation Bootcamp”
FACT: Businesses Need Presenters (…Who Actually Know What They’re Doing)
I’m not going to sell you on the importance of presentations.
If you’re here, you already know what presentations can do for your business:
Triple your employee and customer engagement…
Gain credibility, connect to people in the room…
Touch emotions, spread ideas and make the content exciting…
In other words, presentation skills increase engagement and lowers turnover: The lifeblood of any business.
So that’s why businesses need great presenters.
There’s just one problem: Most so called “presenters” don’t know what they’re doing.
That’s where you come in.
As a Public Speaking and Presentations Specialist, you are uniquely qualified to help businesses convert presentations into engagement, learning and a change in behavior.
More specifically, in this master class, you’ll learn:
How to create content that makes your audience crave everything you say…(Do this right and you’ll see them motivated to take action!)
Stay calm and in control in front of every audience and overcome nervousness and anxiety when presenting…
Coordinate what you say and what your audience sees for a flawless delivery…
Entertain and amuse your audience in a style that’s true to you…
Make the audience feel safe, make them feel good and make them laugh…
Master your body language by taking a strong stance in the sweet spot, master eye contact and keep your body still when needed…
Identify the pain points and pleasure points of your audience and how your takeaways relieve the pain points and enhance pleasure points…
Organize your material to make it easy for you to deliver and for your audience to follow…
Read your audience for maximum impact so you can make all listeners feel your message is meant just for them…
Develop your core content by defining your tasks, solving the mysteries and keeping things simple…
Manage your pace and deliver a presentation that ends on time, every time…
Create and use visuals and pictures that make complex ideas clearer and more memorable by adding impact to your presentation…
Integrate your words, blueprint, handout and visuals to make a compelling final presentation product…
Elicit questions and provide answers even when you have none, and still making people feel safe to ask a questions…
Captivate your audience within the first 5 minutes by getting them to trust, believe and listen to you…
How to create a title for your presentation that motivates your audience to attend your presentation in the first place…
Persuade your audience with the words you choose by minimizing fillers, eliminating deceptive words and finding alternatives to negative or controlling words…
How to identify exactly what your audience wants to know (and why they want to know it)…(HINT: this lets you present the “how” you’re going to give it to them.)
Find your optimal pace, volume and tone of voice and master your inflections to create dynamic effects…
Create opening slides that assure your audience they are in the right place and reminds them what they are going to hear…
Speak with confidence and credibility and show audience members they can trust what you say…
Easily engage your audience and stay on topic so their minds never wander with recall questions, leading questions, relevance questions and expertise questions….
Use the “agree and see if you’re right” technique to address every learning style…
Remain in charge no matter what’s happening by rewarding only positive behaviors…
The exact steps to make your takeaways specific and actionable in seven words or less…
Show your presentation was worthwhile and move your audience to respond with enthusiasm…
…and much, MUCH more!
Are You A “Doer”…or Just a “Talker?” (or…Why You Might Want To Take this Course)
Let’s face it: Presentation Experts are a dime a dozen.
So how do you separate those who “walk the talk” from the ones who merely…
And at Rule the Room, it was our problem, too. You see, we don’t just teach presentation best practices, we actually DO PRESENTATIONS for businesses that we ACTUALLY OWN, CONSULT, or WORK FOR.
Sure, over the last 10 years, we’ve observed and analyzed over 10,000 speakers (including the top 100 TED talks of all time).
But, we’ve also personally given over 10,000 talks of our own to over 1,000,000 people.
We aren’t researchers. We aren’t journalists.
We’re business owners training employees (and training influencers to train employees) to achieve their full potential at work, convert belief into practice, and make retaining our employees a priority.
In other words: WE ACTUALLY DO THIS STUFF…
…so we know how hard it is to find truly skilled presenters who know what they’re talking about.
We call it “Ruling the Room”, and here it is…
Your Expertise + Our Rule the Room Method = IMPACT.
THAT makes you an INFLUENCER…
And that’s why we created the “Presentation Bootcamp” course. We built this course to train our own presenters, but in the spirit of “open sourcing” our business (which is what Rule the Room is all about) we’re now making this certification and training available to the world.
In short, we’re making it available to YOU…
What Is the Public Speaking and Presentation Bootcamp Workshop?
A Tested and Proven Recipe
Presentation Bootcamp gives you a proven, step-by-step plan for creating, delivering and managing your presentations and public speaking. It takes you all the way from creating a customized, memorable presentation, to feeling more prepared and confident, to engaging and entertaining even the most challenging audience, and beyond! We didn’t invent the presentation, but we have perfected it. And now, we’re giving it to you…
Move From “Ok” to Rock Star!
Imagine moving from “Ok” to ROCK STAR……being the keynote speaker that everybody came to see. Instead of your audience saying, “It wasn’t anything special, was boring, and didn’t have all the answers, they say: “It was awesome, credible, dynamic, exciting, engaging, special, amazing, commanding, professional and polished.” Presentation Bootcamp will give you the exact recipes, techniques and skills to spread your ideas and triple your audience.
Your Presentation Will Write Itself.
Do you know exactly what you should say in your opener or closing? What about your agenda and core content? What about your slideshow? You don’t have to guess. During the Presentation Bootcamp, you’ll present your content and find out if your audience wants to hear what you have to say before you spend a lot of energy preparing or waste a lot of time on content creation. Then, you’ll learn EXACTLY what to say, and how (and why) to say it so can deliver a seamless message that gets action and applause…
Gain Instant Credibility and Connection
Everyone wants to know how to get up in front of an audience and connect with it—right away. Presentation Bootcamp will show you how. Using the Rule the Room principles, you will get an immediate response that will be unlike any you have experienced. The rustling will stop. People will come to attention. Eyes will be fixed on you. That’s because you will be using techniques most presenters have no idea about but that will win over even the toughest audience. You may even be surprised to find you’re enjoying yourself.
Getting Your First Standing Ovation…And Beyond!
Presentations don’t have to be boring. Once you lose your audience, it’s nearly impossible to get them back. But if you touch emotions, get interaction and laughter, and keep them engaged and listening to the point where they want to take action, then you can connect with people in the room, be looked at as a SME, and go for bigger and bigger conferences…
How Does It Work?
The Complete Public Speaking and Presentation Bootcamp is a 16 hour online workshop, that’s divided into three parts…
Part 1 (Create): Content Creation
In part 1, we’ll attract your audience with content they can’t resist, and keep them there by revealing to them the underlying emotional reasons they want it. You’ll create core content that is exactly what your audience wants to hear, put it into a form that makes it easy for you to deliver, and present it in an attractive slideshow.
Create Welcome and Introduction
Prepare an Irresistible Menu
Create Your Core Content
Map Out Your Message
Add Variety to Your Visuals
Create Action Items
Part 2 (Convey): Delivery Skills (YOU ARE HERE)
In part 2, you will create an immediate and powerful impression on your audience by standing in the right place, working the room with your body and convincing with your words, and your voice. You’ll learn the techniques that will make you project a calm and confidence under any circumstances.
Convey Welcome and Introduction
Start with a Killer Opener
Command With Your Body
Convince With Your Voice
Overcome Your Presentation Fears
Appear Confident and Credible
Convey Action Items
Part 3 (Captain): Audience Management, Engagement, Laughter
In part 3, you’ll keep them engaged and laughing using your genuine personality style, and feeling that what you’re presenting is specifically for them. You’ll show expertise, keep to your timetable, respond well to every question, defuse any distractions and end on such a high note that they applaud you.
Captain Welcome and Introduction
Keep the Audience Captivated
Make Your Presentation Enjoyable
Tailor Your Approach
Stay on Schedule
Answer Any Question
Close to Applause
Captain Action Items
By the time we’re finished, you’ll have an amazing presentation, PLUS all the skills you need to deliver that presentation with confidence and genuine engagement.
Most Importantly, You’ll Know How to Create And Deliver A Presentation That Can Change People’s Behavior!
Public Speaking Bootcamp: Reviews
“I have been to several seminars on public speaking and giving presentations, including Dale Carnegie training. I truly went into this thinking that I couldn’t possibly learn anything new, but I found myself scribbling notes like a mad woman during the presentation. I quickly realized that these were tips and techniques that I had never heard before, and that I could use immediately upon my return to the office.”
– Joey Monson-Lillie – Human Resources Manager
“The number of things that you take away from one of Jason’s presentations, there’s just so many things, you can’t count them because it’s going to be different for every person. He might teach something that a few people in the room already know, but for the rest of the room it’s brand new knowledge for them and so the vast breadth of information that he teaches the entire audience is perfect because you know you are always going to come away with a lot of information.”
– Brad Grzesiak – Co-Founder and CEO – Bendyworks
“Jason’s techniques break down speaking fundamentals that can make anyone a more powerful and relatable speaker. His tips have revolutionized my presentations at large conferences, and internally to PerBlue employees.”
– Justin BeckCEO – PerBlue
“Every piece of advice you give has a very clear, direct follow-up action: if you want to get better at x (and by the way, doing x makes your presentations better), do y. The “y” you specify is never vague but instead very precise and obvious, thereby making your advice practical, unlike most given on the topic.”
Alex Jamar – Project Manager
“Your class was one of the most useful that I have taken. Not only did you teach me how to give an outstanding presentation, you also demonstrated how to do so. This has been so useful as a project manager that I will likely take it again in order to refine my skills.”
John Dickens – Project Manager
“Honestly, this was one of the most helpful classes in my career and I think your presentation skills training was at the core of what made the class so effective. You model the skills that we want to obtain, and I think that helps a lot of different learning styles. I liked this class so much I tell my team members and ACs to attend this class anyways.”
Rachel Goldsmith – Implementation Services
“I’ve had amazing teachers throughout my life, but few were as engaging and informative as Jason. I was blown away after seeing just one of his presentations – if you’re lucky enough to have the same opportunity, do not pass it up.”
Will Brooks – Quality Assurance
“I figured Jason Teteak might have a few new tricks—but not much that I hadn’t heard before. I was wrong. Jason integrates the latest research on presenting, learning, and audience dynamics with a captivating style that plays with the ironic fact that he is doing presentations… about presentation skills. And therein lies the secret to this marvelous program.”
– Philip Deloria – Professor and Associate Dean, University of Michigan
“Your presentation training helped me immensely understand that people love presentations when they are learning what they want to know. After taking your presentation training into account, I know how to design a course that will empower the end user by teaching them what they want to know – things that will make them happy, successful, or more efficient. The fun part is, while you are teaching them what they want to know, you can sneak the things in that they need to know. There is so much more I can learn from your training as well, and I know this is just the tip of the iceberg.”
Tucker Morris – MCTS–System Engineer
“It’s pretty simple. Jason Teteak walks the talk. In this day and age, finding a true thought leader amongst many is the key to getting to new levels. Listening to Jason and benefitting from his teachings will take you to that new level you seek. He is cutting edge, extremely practical and connects in a way that is motivating, informing and memorable. Some of the biggest benefits received from Jason are tactics, ideas and methods that are immediately implementable. Watch Jason’s program before your competition does.”
– Al Lautenslager – Best-selling Author, Guerrilla Marketing in 30 Days
What You’ll Get
When you enroll in Presentation Bootcamp Parts 1, 2 and 3, you’ll receive instant access to:
The Presentation Skills Mastery Course
22 Core Modules
65 Video Lessons
86 Page Presentation Content Creation Learner Workbook
79 Page Presentation Delivery Learner Workbook
119 Page Presentation Audience Management Learner Workbook
19 Practical “Your Turn” Assignments
3 Review Quizzes (One for Each Learner Workbook)
About Your Instructor
Jason Teteak is the Founder and CEO of Rule the Room Public Speaking. Jason first made a reputation in the medical training industry, where he was known as “the Epic trainer of trainers.” In response to many requests, he began to offer personalized services and quickly developed a following as a private public speaking and presentations coach and training consultant whose clientele includes elite institutions, universities, and top corporations.
In 20 years of working as a trainer and a public speaking/trainer/soft skills coach, he has helped more than 15,000 professionals to “Rule the Room” and has appeared before more than 200,000 people. He’s won praise and a wide following for his original methods, his engaging style, and his knack for transferring public speaking and presentation skills via practical, simple, universal and immediately actionable techniques. Or as he puts it “No theoretical fluff”.
He founded Rule the Room Public Speaking with a mission to DOUBLE the impact of 10,000 speaking professionals in the next 5 years. The Rule the Room Public Speaking team, under Jason’s management, has flipped the model and changed the approach to great public speaking and presentations for even the most seasoned veterans.
Rule The Room Public Speaking and Presentations Bootcamp Is Different
Sure, you can probably find other “public speaking and presentation” trainings and certifications that cover similar topics, but Rule the Room Public Speaking and Presentation Bootcamp is unique because it’s built and taught by real public speakers who actually present and speak and observe, coach and train thousands of public speakers to mastery.
In other words, we aren’t “researchers” sharing “theoretical fluff”. We’re in-the-trenches public speakers who despise untested theory and believe that the best way to learn public speaking techniques is to actually get up and teach in front of a real audience. And that’s exactly what this program does. If that sounds like something that fits you, then welcome! You’re in the right place.
Frequently Asked Questions
Q: “How will this Rule the Room Public Speaking Bootcamp help me?”
A: It depends on who you are…..
If you’re a business owner, this course is a great way to learn presentation skills yourself. It’s also a great way to train and certify members of your own team and get them up to speed in half the time on the latest classroom training trends and best practices.
If you’re a consultant, this certification is a practical way to show that you are a Presentation Skills Specialist, which could help you attract better, higher-paying clients, boost their ROI and efficiency, and lower turnover, safety and security concerns.
If you’re a student, this certificate can set you apart from other graduates who may have a business or education degree, but don’t have the specialized skills that employers today are looking for.
If you’re an employee or training professional, this certificate can make you more valuable to your company, which can get you that raise or promotion you may deserve (but don’t have a reason to request).
Q: “How valuable is this Rule the Room Public Speaking Bootcamp?”
A: The bootcamp itself is highly valuable if your goal is to set yourself apart from the competition. What’s even MORE valuable than any course is the knowledge and understanding you’re going to gain when you take this class and pass all the tests. You will know public speaking and presentations.
Q: “When do I have to finish the class?”
A: You can go at whatever pace suits you best! You’ve got a lot of other things going on in your life, so just because you enroll in the workshop doesn’t mean you need to complete it right away. In fact, you can start and finish the workshop whenever you want. Either way, we’re going to be there with you every step of the way to ensure you’re successful and can get finished.
Q: “How soon can I finish the class?”
A: The Presentation Bootcamp Mastery class is in three parts. You will need the three courses on Udemy to complete the 16 hours of video training, so if you are dedicating yourself full time to it, you could probably finish in 3 days, but we don’t recommend that. Instead, we recommend you take 7 – 14 days (if you can give your full attention to the material. If you only have a little bit of time each day, then you should dedicated 4 – 6 weeks to completion.
Q: “How certain can I be that I will be finish?”
A: It’s never a guarantee. If it was, then our bootcamp wouldn’t mean anything. Instead, it does mean something, and because of that, you’re going to have to work at this thing. When you do finish, you can be certain that it will actually mean something. The class and the activities are both going to challenge you, but rest assured we make everything simple, easy to understand, and quick to learn.
Q: How hard is the bootcamp?
A: You can liken our bootcamp to the story of “goldilocks and the three bears” – not too hot and not too cold. In other words, it’s hard enough that you need to study and know your stuff, but we don’t make it hard just to be difficult. We make the bootcamps as hard as they need to be to make sure you know how to “Rule the Room”. We believe learning doesn’t happen until a behavior change occurs, so to preserve the integrity of these bootcamps, we have made the course challenging and the questions specific to our proprietary Rule the Room Public Speaking and Presentations techniques, methodologies and recipes. Don’t expect to pass the course just because you have taken other trainings or certification courses in the past. This training is different, and the bootcamps will reflect those differences.
Q: Do you offer grants or financial aid for your programs?
A: At this time, no grants or financial aid programs are available. The good news is that we have priced all our workshops and trainings so that they are affordable to everyone, especially compared to similar public speaking and presentation programs and workshops.
Start With A Killer Opener
Creating an immediate and powerful impression on your audience is a matter of standing in the right place and working the room with your body, your words, and your voice. You’re about to learn the techniques that will make you project calm and confidence under any circumstances.
Make a clear picture in your mind of what you want to get out of this program. Even though you don’t know exactly what you’re going to learn, you have an idea of what you came here to get. Take a minute right now, and think about why you’re listening to me right now…what led you to this point…and make a picture of exactly what you want to get out of this program.
Take two minutes and write down the top 3 things you want to get out of this program. Put a star next to the one that is THE most important to you.
Focus on getting your outcome as we work together, learning how to deliver your message with confidence and credibility.
The first part of this program is about you. I’m going to talk about a lot of things that make you think and challenge your assumptions and current paradigm. You might be thinking: “How is he going to help me deliver my message?” That’s good. That’s exactly where you’re supposed to be.
In my typical style, I’m going to paint a lot of broad strokes to begin with, and then wrap up with some hard-hitting ultra useful things for you to take and use. Will you make a commitment to stay with me?
- ·Take notes during and after this presentation. It will be harder, but you will get more out of it. (Imagine learning to ride a bike without actually taking the training wheels off and doing it yourself…The notes will provide you a means to achieve that.)
- ·Review this program a minimum of once per month for three months, so you HEAR it all.
- ·Work with the material and activities at least one hour per week for 12 weeks in a row to build a solid habit.
- ·Make a personal commitment to get the most from your investment…you spent the money and time and you deserve to get back as much as you can for it
The primary need of your audience is to feel safe with you and among their peers, so that’s what you must deal with first. Once they trust you, they will feel safe. The best way to start is with a thoroughly rehearsed strong opening.
I suggest you run through your entire presentation at least three times in real time and in the exact circumstances of your presentation. For example, if you’re not in the actual presentation room, practice in a room of similar size; if you’ll be on stage, practice on a stage. If you are at all nervous, run through the opening portion—the steps covered in this lesson, everything up to the reveal of the topics—at least six times.
I am amazed so many people take such care with the content of their presentation and don’t spend much time thinking about the first impression they make when they come onstage.
Some presenters even start by fiddling with the mic. The audience doesn’t know if the person on stage is the presenter or the AV tech until the person says, “I guess I’d better turn the mic up. I have a very soft voice.”
But these openers, all of which I have actually heard, aren’t any better:
- ·“Can everybody hear me?”
- ·“I’ll talk for about forty-five minutes or so.”
- ·“I know you’re all very busy.”
- ·“I’m very glad to be here.”
- ·“I’m a graphic designer.”
- ·“All right, I just want to start with a little story . . .”
- ·“Hey. So, first and foremost, I really want to, um, thank everybody.”
- ·“Probably the first thing I should tell you is . . .”
- ·“You guys are awesome.”
- ·“Uh, all right, before I get started . . .”
- ·“So, I have been up here a few times today, although I have not properly introduced myself.”
- ·“All right, let’s get started.”
Such awkward comments are not compelling and don’t make a presenter seem credible. The audience feels disappointed; its expectations are deflated.
To connect with your audience, even before you say a word, you have to make an impressive physical impression.
When you have their trust, your audience is ready to believe you. Actually, the audience wants to believe a presenter. Audience members want to know they’ve come to this presentation for a good purpose. The way you inspire belief is with the hook.
When you deliver the hook, stay still. Don’t move your feet, and keep your hands at your sides or loosely clasped in front of you. Your pace should be slower than normal, because slowness implies what you’re going to say is extremely important—so important that they need time for it to sink in.
The circle of knowledge is a way to get the audience members to reveal what they actually want to know from you and to look good while they do it—and ultimately, it will be a tool to get them to listen.
The simple, three-step process is an unparalleled tool to help you connect with your audience and get them to want to listen to you.
The first impression you make is critical. Knowing exactly what you are going to say and do will help you do it best. Concentrating on meeting the needs of the audience will reduce your anxiety.
Items below require action on your part. If you are uncertain how to proceed, reread the appropriate section in this lesson.
Get them to trust you
Write, in your own words, what you need to remember about positioning yourself for your presentation by answering these questions:
- ·What is key to finding the sweet spot?
- ·How do you find the right distance from your audience?
- ·What constitutes the right stance?
- ·What should you do about making eye contact?
Decide how you will introduce yourself.
Decide how you will give your credentials.
Get them to believe you
Decide what confident phrase you will start with.
Decide on a hook that will convince people to listen.
Get them to listen to you
Introduce the circle of knowledge.
Decide what questions you will ask for the circle of knowledge.
Decide how you will request agreement.
Decide how you will call on a relayer.
Reveal your takeaways.
Decide how you introduce your agenda.
Decide what you will say in your summary.
Practice this as many times as you need to feel comfortable, but at least three times in real time. It is ideal to practice in the actual room in which you will be presenting or one similar to it (refer to lesson 4 for additional suggestions). On the day of your presentation, get to the presentation site with time to spare, so you can practice more.
Command With Your Body
A very effective CEO once told me that if any of her people are having a problem with a client, she knows exactly what to do. She puts that person on a plane and sends him or her off to work things out in person. This is far more effective than a phone conference and many, many times more helpful than writing a memo or sending an email, she says. Nothing compares to a face-to-face meeting.
She intuitively came to the conclusion that my observations have verified and communications researcher Dr. Albert Mehrabian has even tried to quantify—that words are less important than your voice in affecting the feelings and attitudes of your audience, and, even added together, they don’t make as big an impression as nonverbal and nonvocal cues.
While there are no reliable, exact measures as yet, from all the anecdotal evidence I have accumulated from my years of doing and observing presentations, I have no doubt that facial expressions and body language play a major role in whatever impression you make on your audience.
Whether you are meeting someone one-on-one or speaking to an audience of five thousand, before you’ve said a word, people have made some kind of judgment about you. And while your superficial appearance is important—what you’re wearing, how fit and groomed you are, and how attractive you may be—they determine what kind of a person you are based on cues that are far more subtle.
Unaware of this, many presenters focus exclusively on the words of their presentation and ignore all the other more important components. They give no thought to the best place to stand when talking to an audience. They don’t know how to use their hands or their eyes to give their message maximum impact. When you know how to use the tools of body language and facial expression to enhance your persuasive powers, you will be a far more effective presenter than you ever imagined.
Most presenters give no thought to the best place to stand when talking to an audience. They don’t know how to use their hands or their eyes to give their message maximum impact. When you know how to use the tools of body language and facial expression to enhance your persuasive powers, you will be a far more effective presenter than you ever imagined.
People sometimes think the way to be a dynamic speaker is to use a lot of motion, so they pace around and move their hands all the time. Random movement is just a meaningless crutch. It also distracts your audience.
In his book A Whole New Mind, Daniel H. Pink, who writes about issues related to emotional intelligence and empathy, says facial expressions are the most universal and powerful means of communication. When researchers gave a very diverse group of populations photos of people showing different expressions, the people tested unanimously understood what the people in the photographs were thinking and feeling solely through their facial expressions and even without clues based on tone, language, or body language.
Yet when those same people were asked to interpret what an extended hand meant, some thought it was a friendly invitation to shake hands while others were offended. When those same people were asked to interpret a shake of the head, some thought it meant “I disagree” while others thought it meant the person was listening intently. None of them, however, misinterpreted an emotion conveyed by eyes. For example, an expression of surprise (revealed by wide-open eyes) was interpreted as surprise across all cultures.
The fact that the expressions in a person’s eyes have the same meaning in all cultures has powerful ramifications for you as a presenter. You can’t fake a smile, and you can’t fake sincerity. There are several basic principles for communicating with your eyes.
Now it’s your turn…
Your facial expression and your body language alone can add a lot to your message. Use them effectively.
Items flagged with arrows require action on your part. If you are uncertain how to proceed, reread the appropriate section in this lesson.
Take a strong stance
Address your audience at eye level. Stay in the sweet spot.
Practice standing in the proper stance and delivering up to five minutes of your presentation this way.
Write, in your own words, what to do if your feet are hidden by a podium or table.
Write, in your own words, how you will position yourself to include the entire audience.
Use the power of stillness.
Practice at least one time consciously avoiding unnecessary movement.
Note on your blueprint when you will use the power of stillness.
Move from the sweet spot only when necessary.
Note on your blueprint when it is appropriate for you to move.
Use your hands only to give direction or emphasis.
Note in your blueprint when you will use your hands.
Master eye contact
Make eye contact with everyone.
Write, in your own words, what you need to remember about making eye contact with your audience appropriate to its size and based on the guidelines in this lesson.
Don’t fake a smile.
Write down directionals you can use in case you have to glance at your blueprint, and practice doing them with one of your takeaways three times in real time. If you are fearful or very nervous, practice it six times in real time. Stay focused on the audience.
Note in your blueprint when you might need to direct the gaze of the audience away from yourself.
Convince With Your Voice
Imagine going into a room making eye contact with a person, smiling, and giving a wink to make that person feel comfortable. Now pretend you’re talking to that same person on the radio. Without being able to rely on facial expression or body language, using your voice alone, how could you welcome someone and put him or her at ease?
Or imagine you’re a supervisor or teacher dealing with an employee or student who has committed a minor infraction. In person, you could just raise an eyebrow and look at him or her with a questioning glance—expressing mild chastisement without uttering a single word. But suppose you could communicate only by phone. Could you say, “That incident today really surprised me,” and with your voice alone convey the gentle rebuke?
Yes, in both cases it is possible. Your voice is an amazingly effective tool, provided you know how to use it properly.
When I say to choose your words wisely, I am not talking about the vocabulary you use to present your facts and ideas. I am referring to the categories of words and phrases that may reduce your effectiveness. For example:
- ·“Filler” words or phrases that make your audience lose focus
- ·Words or phrases implying deception that undermine your credibility
- ·Negative words that turn your audience off
Most presenters use some or all of the above. The good news is that once you become aware you are using these words and phrases, dealing with them is relatively simple.
A sales executive told me that what I taught her about pace, volume, tone, and inflection translated directly into closing more deals:
- ·She sounded more credible, which made her clients more comfortable.
- ·Her enthusiasm became more obvious, which motivated her audience.
- ·Her explanations became clearer, so her audiences were able to comprehend the most difficult-to-understand portions of her demo.
- ·Most important, she was able to motivate her listeners to take action—and buy her product.
You will undoubtedly have a similar experience. Even better, what you learn from the previous lesson about using your body language and from this lesson about using your voice can be applied not only to giving presentations but also to many other situations that may have big payoffs for you in all areas of life.
Becoming aware of which words and phrases should be avoided and which qualities of your voice need work is a huge first step to making improvements.
Items below require action on your part. If you are uncertain how to proceed, reread the appropriate section in this lesson.
Choose your words wisely
Record your presentation and transcribe the first four pages.
Circle every filler: so, and, all right, okay, like, now, well, you know, right, um, uh.
Circle every use of language that implies deception: frankly, to tell you the truth, honestly, actually.
Circle every absolute: always, never.
Circle every negative and controlling word: but, however, not (and related words such as don’t and can’t), should.
You will most likely discover you need to address only one or possibly two of these areas.
If you use a lot of fillers: Mark the text as suggested to omit fillers or note a (P) where you can substitute a pause.
If you use deceptive, absolute, negative, or controlling words or phrases, mark the text as suggested or consider alternates.
Rerecord the pages. Compare the two versions of the recording. Of course you won’t be reading from your script word for word, but you want to be aware how to make your words more convincing.
Find your optimal pace, volume, and tone
Listen to the recording you have made—or, better still, have someone come to your presentation—and address the following points.
Transcribe one minute of your recording and calculate how many words you are speaking per minute.
Determine whether you need to speed or slow your pace (calibrate to 150–180 words per minute).
Determine whether you need to work on changing your volume.
Determine whether you need to work on your tone and resonance.
Master inflection to create special effects
Look at a page of the transcript you have prepared above. Go through the transcribed page, circle one key word every thirty to fifty words, and decide what effect you want to get when you are delivering that word.
For each circled word, address the following points.
Refer to the chart at the end of this lesson to help you decide what feeling you want to get across with that particular word.
For practice, change volume, pace, and inflection in an exaggerated way to get that feeling across.
When you’re done, reread the entire page.
Once you have practiced until you feel comfortable, read and rerecord the entire presentation and see if you have conveyed the effect you intended.
Overcome Your Presentation Fears
A Gallup poll confirmed that the greatest fear of 40 percent of Americans is public speaking. It comes as no surprise that many of the people who consult me for help in making presentations express such concerns.
“No other advice you give me will matter until I can overcome my fear,” said one client. “Once it sets in, I can’t think about anything else.”
If you’ve had only negative experiences related to public speaking, you may doubt I can turn things around for you in this area. But the Rule the Room method has done it for others, and I know it can do the same for you.
When I speak to anyone about giving presentations, and specifically about fears and nervousness, there is one thing I tell them that immediately offers them some comfort: It’s okay to be nervous.
You just can’t show it. Simply learning how to appear calm will help you to become calm.
The place to start is understanding where your fear comes from. What are its components? For example, if you say, “I’m afraid of sharks,” it may not be the animal itself that’s your problem but the whole scenario you conjure up when thinking of a shark attack: the fear of being taken by surprise, of seeing the menacing look in the attacker’s eyes, of knowing how powerless you’d be to defend yourself, of being maimed or killed.
After speaking to many people about their presentation fears, I have discovered they all come from three underlying sources.
One is the fear of making a mistake in delivering the presentation: stumbling over words, forgetting what you meant to say, inadvertently skipping over a portion, or misspeaking in some other way.
A second is the fear of being humiliated by appearing inept, awkward, and uneasy to your audience. That not only would be personally embarrassing but also would undermine your credibility as a presenter.
A third is the fear of failing at your main purpose: connecting with your audience and delivering your message effectively.
The number one reason people are nervous is they’re afraid of making a mistake. They’re concerned they’re going to forget something, omit an important point, get confused about the right order, or simply lose their place. The remedies are very straightforward: proper preparation and sufficient practice. Though this is advice you may have heard before, in this case, I will guide you step-by-step through the process.
You are more likely to be nervous about embarrassing yourself if you are thinking about your weaknesses rather than your strengths.
Marcus Buckingham, a British American social theorist, suggests you make a habit of concentrating on your strong points rather than on the areas where you feel deficient. I have observed that everyone has several subsidiary strengths, a couple of major strengths, and one thing at which they are really amazing—something I call your crux. This is the strength you should focus on.
Ironically, most people can’t readily identify their crux because it’s something they’re so naturally comfortable doing they aren’t even aware it’s their greatest asset. But it’s important you find and use it.
People often get nervous because they are unsure they will be able to get the audience to respond to them positively and that this will reduce their ability to convey their message. The way to resolve this problem is to remember the presentation is not about you; it’s about them. Preparation is the best way to calm your performance anxieties.
Items below require action on your part. If you are uncertain how to proceed, reread the appropriate section in this lesson.
Minimize the chance of a misstep
Prepare your blueprint if you haven’t already.
Practice your presentation three times in real time. Be sure to practice transitioning between topics and use of your PowerPoint clicker.
Immediately before a presentation, practice away your last-minute jitters. Remember, practice at least the first five minutes three times; double that if you are very nervous.
Channel your strengths and not your vulnerabilities
Identify your crux.
Identify your presentation personality.
Eliminate your nervous habits and stay still as a default position.
Make a recording of yourself doing a presentation. Watch it and identify any nervous habits.
Practice your speech three times in real time, making sure to use the default stance and keep your hands still.
Rerecord yourself and see if you have made changes.
Focus on the audience’s needs and not your own
Use small talk to make yourself (and others) comfortable.
Decide what words you will use to introduce yourself to people during the welcome period.
Write, in your own words, how to create a prompting question.
Write, in your own words, how to create a furthering question.
Decide what introductory words you will use in paraphrasing a question.
Decide what words you will use in closing.
Learn about the needs of your audience.
Decide what words you will use to ask people for what reasons they have come to the presentation.
Decide what questions you will ask in the agree and see if you’re right process. Come up with two or three and add them to your blueprint.
Appear Confident And Credible
I watched a presentation by a history professor who is well known in his field and extremely knowledgeable. He had given out evaluations afterward, and I asked about the results.
“People reported I knew a lot about history,” he said, sounding puzzled, “but they felt I wasn’t very credible. How could that be?”
From having observed his presentation, I knew what the problem was. Though he knew his subject very well, his language, his voice, his facial expressions, and his body language didn’t show confidence. This is why the audience found he lacked credibility.
To seem credible, what you actually know matters less than what your audience thinks you know.
In the previous lesson, I explained how some people might be nervous but manage not to show it. More unexpectedly, people who feel quite sure of themselves may not convey that to audiences.
I interviewed a woman for a project management position that required her to give a lot of presentations. I asked her how she felt about speaking to groups of people.
“Extremely confident,” she said.
“Do you give that impression to your audiences?”
“Funny you should ask,” she said. “I was sure I did. But I recently watched myself on video, and I was astonished at what I saw. I paced. I slouched. I was even holding my hands curled up in front of me! I didn’t look confident at all!”
“But you were?” I persisted.
“Definitely. And I assumed that’s what I conveyed. But when I saw myself on video, I realized that wasn’t so.”
Just as there is no automatic link between being and appearing nervous, there is not necessarily a link between being confident and appearing confident. You may be thoroughly informed about your subject and comfortable talking about it, but you have to convince the audience that you are.
Discover how to:
- Avoid terms of uncertainty
- Use words that show conviction
- Apologize rather than say you're sorry
- Show you know your audience's world
- Acknowledge the expertise of your audience
- Use directionals to establish leadership
- Be prepared for slip-ups
I consulted for a company whose key people were presenting an annual review. They had labored over their speeches for weeks and rehearsed them to the point where they could deliver them flawlessly. But when they actually presented, I saw all these behaviors: keeping their faces down and eyes glued to the script, walking backward, looking at only one side of the room, pacing, and so on. Some were hunched up as if they were suddenly stripped naked, and a few even appeared to be in pain. In short, they appeared so uncomfortable that I and others around me actually had a hard time watching them. They certainly didn’t win our confidence and respect.
Yet when I asked how they thought they had done, most were satisfied. Some were pleased simply to have gotten through their presentations without getting physically ill, and others gave themselves good reviews simply because they remembered everything they’d intended to say.
“Not good enough,” I said to them, repeating my mantra: It’s not about you; it’s about your audience. When I described the reactions they had provoked in the audience, they realized they had things to learn. Here’s what I taught them.
When I coach presenters, I always ask them if they’re feeling ready to present with confidence. If they say yes, I ask how they can tell.
“I know what I’m going to say,” they respond.
“Good,” I answer. “You’ve taken the first step.”
They look perplexed. “What else is there?”
I remind them: How you say it is more important than what you say. To present with confidence, you must have a confident voice.
You show confidence in your voice through the elements we have already discussed: pace, which is speed; volume, which is loudness; tone, which is the quality of your voice; and inflection, which is a change in pitch or tone. Let me revisit some of the aspects of voice I discussed in lesson 2, but with a special emphasis on expressing confidence.
Rule The Room Big Picture And Q&A
It is not what you know but what you appear to know that makes you seem confident and makes your audience find you credible.
Items below require action on your part. If you are uncertain how to proceed, reread the appropriate section in this lesson. If you have not made a recording of the first five minutes of your presentation, make one now.
Use confident language
Listen to the recording as many times as necessary to check that you are expressing yourself confidently by answering the following questions:
- ·Do the words you use show conviction instead of uncertainty?
- ·Are you saying “I apologize” instead of saying “I’m sorry”?
- ·Are you showing familiarity with the world of your audience? If not, how can you show familiarity?
- ·Are you acknowledging the expertise of your audience? If not, how can you acknowledge expertise?
- ·Are you using directionals to establish leadership? If not, where in your blueprint can you insert directionals?
Write, in your own words, what steps you will take if you slip up.
Speak with a confident voice
Listen to the recording as many times as necessary to check that you are expressing yourself confidently by answering the following questions.
- ·Is your tone low and resonant and your pitch low?
- ·Is your volume comfortable for you and appropriate for your audience?
- ·Is your pace comfortable for you and appropriate for your audience?
- ·Are you using the power of the pause?
Write in your own words what you can do to work on areas that need improvement.
Do you raise your voice at the end of each sentence? If so, transcribe four pages of the recording. Every paragraph or so (about thirty to fifty words), raise your inflection—but not your volume—somewhere between the beginning and the middle of the statement, and then lower it at the end. Rerecord the practice session. The idea is to get a sense of what it is like to use this.
Review the lesson suggestions for areas where you need improvement and rerecord the first five minutes of your presentation. Compare the two versions.
Show confidence with body language and facial expressions
Again, look at the recording of yourself presenting and check for the following:
- ·Is your stance confident?
- ·Are you silent when you are in motion?
- ·Do you keep your mouth closed when you are not speaking?
- ·Do you ever move backward?
- ·Do you maintain eye contact?
Write, in your own words, what negative or inappropriate body language and facial expressions you need to be more aware of in future presentations.