This course will teach you to do Retargeting from Scratch. Basically,Retargeting / Remarketing  is the process of reaching your previous website visitors with relevant ads on popular platforms like Facebook and Google based on their behavior of the user on your website. 

More than 90% of a Website’s Visitors do not perform any monetary action on their first visit, And stats shows that, people come back to the websites they visited previously if the see   a relevant  Ad multiple times ( 6 or 7 times). So Retargeting will multiple your revenue by more than 2X if its planned and executed in the correct way.This is done by placing tracking codes on your website,which sets cookies on the user’s browser. This Cookies will track and send the data to your Ads Manager

This Course will teach you to do remarketing with these advanced techniques,

1.Behavioral Retargeting 

2.Dynamic Retargeting

Behavioral Retargeting can be done based on these factors of your website visitors as listed below,

• Demographics (Age,Gender,Language,Location,Interests etc.)

• Technology (Device, Browser, Operating System etc.)

• Behavior ( No. of Sessions, Session Duration etc.)

• Traffic Sources ( Organic/Paid Search, Social Media, Emails etc.)

Dynamic Retargeting technique can be used to show personalized Ads to your website visitor based on what product they have visited on your website.

Why should you learn remarketing?

1.If your running a business, it will triple your revenue with increased conversions.

2. If you are planning for a career in Digital Marketing,you will have an upper hand on the job Interviews over other candidates if you can do advanced Retargeting online.