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Retargeting 2019: Guide For Google, Facebook & Youtube Ads

Retargeting Previous Website Visitors on Facebook & Google with Personalized Ads using Advanced Remarketing Strategies
Instructor:
Gowtham Prakash
1,256 students enrolled
How to Retarget your Previous Website Visitors on Facebook and Google Search/Display Network
How to do Dynamic and Behavioral Remarketing
How to Personalize Ads for Users based on the Products/Pages they viewed on Your Website
How to install Facebook and Adwords Tracking Code on Your Website

This course will teach you to do Retargeting from Scratch. Basically,Retargeting / Remarketing  is the process of reaching your previous website visitors with relevant ads on popular platforms like Facebook and Google based on their behavior of the user on your website. 

More than 90% of a Website’s Visitors do not perform any monetary action on their first visit, And stats shows that, people come back to the websites they visited previously if the see   a relevant  Ad multiple times ( 6 or 7 times). So Retargeting will multiple your revenue by more than 2X if its planned and executed in the correct way.This is done by placing tracking codes on your website,which sets cookies on the user’s browser. This Cookies will track and send the data to your Ads Manager

This Course will teach you to do remarketing with these advanced techniques,

1.Behavioral Retargeting 

2.Dynamic Retargeting

Behavioral Retargeting can be done based on these factors of your website visitors as listed below,

  • Demographics (Age,Gender,Language,Location,Interests etc.)

  • Technology (Device, Browser, Operating System etc.)

  • Behavior ( No. of Sessions, Session Duration etc.)

  • Traffic Sources ( Organic/Paid Search, Social Media, Emails etc.)

Dynamic Retargeting technique can be used to show personalized Ads to your website visitor based on what product they have visited on your website.

Why should you learn remarketing?

1.If your running a business, it will triple your revenue with increased conversions.

2. If you are planning for a career in Digital Marketing,you will have an upper hand on the job Interviews over other candidates if you can do advanced Retargeting online.

Introduction

1
Introduction

Facebook Pixel Installation and Static Retargeting

1
2.Installing Facebook Pixel in Your website
2
How to create Audience for Facebook Remarketing Campaign
3
Conversion Tracking in Facebook

Adwords Tracking Pixel and Static Retargeting

1
Installing Google Adwords Remarketing Code on Your Website
2
Conversion Tracking in Google Adwords
3
Setting Up a Static Remarketing Campaign on Google Adwords

Behavioral Retargeting

1
Linking Your Analytics account with Google Adwords
2
Creating Audience For Behavioral Remarketing
3
Setting Up a Behavioral Remarketing Campaign

Dynamic Retargeting

1
Facebook Dynamic Retargeting Campaign
2
Dynamic Search Ads on Google
3
Dynamic Retargeting on Google Display Network

Retargeting on YouTube and Google Display Network

1
Show videos ads on Youtube
2
Retargeting your Youtube Viewers on GDN
You can view and review the lecture materials indefinitely, like an on-demand channel.
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Includes

1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion