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Retargeting with Facebook Ads Like a Pro

Learn How to Set Up Dynamic Remarketing Campaigns in Minutes to Increase Sales & ROI Without Breaking the Bank
Instructor:
Dorian Frungillo
40 students enrolled
English [Auto-generated]
By the end of this course you will have at least One Remarketing Campaign Running and bringing people back to your company for more…
And… You will have several audiences of people you will be able to remarket on Facebook to increase your conversions and sales.
You will learn how to Create Dynamic Audiences of:
• People who visited your Website
• People who visited “specific pages” on your website
• People who started a purchase on your site but did not finish
• People who downloaded a report but did not move to the next step in your funnel
• People who visited your Lading Pages
• Existing Customers in your Database
• People who are “like your existing customers” (lookalike audiences)
• People who have watched any of your Videos on Facebook
• People who have filled out your forms
• People who have engaged with your Facebook Page or Instagram Page
• People who have attended any of your events
• People who have liked, commented, shared or interacted with any of your posts
You will also learn, step by step, how to set up Remarketing Ads to those specific audiences.

Remarketing
(retargeting) is the process of “following up” with your prospects or clients
in the digital world.

This is an Advertising Strategy used by the best marketers and business
owners out there.

FUN FACT: Only 2% of people will buy the first
time they find out about your company. Which means, that all the people you send
to your Facebook Page or Website, only 2% will buy the first time…

98%
of sales will happen in the next 2 to 7 interactions with your brand or
business.

Retargeting
– Remarketing is the cheapest yet most effective form of advertising if done
correctly.

This is
why you need to do Retargeting (remarketing)

Otherwise,
you are leaving money on the table and your ROI will decrease. Imagine being
able to double your sales just by applying this principle of retargeting
(remarketing)… All your hard work and all the money you spend on traffic
bringing people to your site or Facebook Page will finally pay off.

Acquiring
customers through traffic without retargeting is basically leaving money on
table, and it is very expensive.

If
you have a business, you probably have a Facebook Page. You may also have a
Website.

But it is not necessary to have a
website to do Retargeting (remarketing).

You
need to assign a small budget to follow up with people where they left… You
will show ads to specific people to remind them to take the next action.

What if you were able to push 5,
10, or 20% MORE people to the next step of your funnel?

Most
marketers are leaving BIG money on the table because they don’t follow up with
a prospect after they’ve left their funnel.

But
today it’s easier than ever to follow up using ad retargeting.

I will teach how to EASILY Create
those “Remarketing Audiences” and Create “Remarketing Campaigns” on Facebook to
follow up with them without breaking the bank.

This
is all about converting more people into customers, and making your current
customers buy more from your company…

Introduction

1
Introduction

YAY! Thank you so much for enrolling in my Remarketing With Facebook Ads like a Pro! Online Course

Are you ready to start cashing in on this powerful Marketing Strategy?

Feel free to dive into the course content!

You will be able to create your first Remarketing Campaign on Facebook as soon as you are done with this course.

Remember, if you have any questions, let me know...

2
Accessing The Facebook Ads Manager

Facebook Ads Manager is where you will be able to 

  1. Create Ads and Campaigns for your Facebook Page
  2. Configure the Facebook Pixel 
  3. Create Custom Audiences for Remarketing
  4. Set up Dynamic Remarketing Campaigns


Also
Remember that you can ask me any questions if you get stuck in this part.

The Facebook Pixel

1
Configuring and Setting Up The Facebook Pixel

INSTALLING ON WORDPRESS
This Plug in is from AdEspresso

In just a few simple clicks, you can begin creating custom audiences for almost any parameter you want – whether its web pages visited, products & content viewed, or custom & dynamic events.

  • From your WordPress admin panel, click “Plug-Ins” and then “Add New”
  • In the search box, type “Pixel Caffeine”
  • Select “Pixel Caffeine” and click “Install”!
  • Activate It

You will use the Pixel in your Websites and Landing Pages where you will send people to.

Remember: If you do not have a Website, you can also do Remarketing to people who interact in different ways with your Facebook Page...

If you have a Local Business that offers services of some sort, this will be very beneficial for your Company.

You actually do not need a website to generate Leads and Sales for your business, Facebook pretty much is used as a HUB to do business.

IMPORTANT NOTE: In this course we will cover everything on Remarketing. Please have in mind that these videos are extracted from a bigger course, and therefore some things I mention are not applicable.

Create an Audience of Existing Customers or Prospects

1
Create Remarketing Audience: Customer File
2
Create Remarketing Audience: Website Traffic
3
Create Remarketing Audience: Traffic on Specific Web Pages
4
Create Custom Audience: Lookalike
5
Create Remarketing Audience: Video Engagement
6
Create Remarketing Audience: Lead Ads Form
7
Create Remarketing Audience: Engaged with Your Facebook Page
8
Create Remarketing Audience: Engaged With Your Events
9
Create Remarketing Audience: Engaged with your Instagram Page

Create Your Winning Remarketing Campaigns

1
Remarketing People Who Engaged with Your Page
2
Remarketing People Who Watched Your Videos
3
Remarketing People Who Visited Your Website
4
What Are You Struggling With?
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Includes

1 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion