SEO For WordPress: Learn SEO Strategies To Gain Traffic
Join over 5800 students in learning to drive more free SEO traffic to your WordPress site totally risk free!
Learn the Latest SEO Techniques and How to Apply Them to WordPress From a Leading Expert with Years of Real World Hands On Experience in this widely acclaimed SEO training course.
Get Higher Rankings In Google and Increase Your Traffic!
Every time you search for something on Google you find sites near the top of the rankings run by small website owners and people without massive SEO budgets.
How do they do it? In this course, I’ll uncover the mysteries of SEO.
I’ll teach you the best way and easiest way to increase your rankings and maximize the SEO value of your content!
For most business owners or people who just want to share their amazing content, SEO is that thing you’ve heard about but have always thought it was just beyond your grasp – an insurmountable mountain of technical challenges and internet black magic.
This course will change that for you! I am going to share my ten years of practical hard earned experience and break down SEO into something that you can put into practice in minutes on your own WordPress site starting right away!
While other forms of traffic like social media are great, Google is still the single largest referrer of traffic on the internet. If you want to gain new customers or share your message with a wider audience, you can’t simply ignore SEO.
But Google is constantly making changes and it’s very hard to keep up!
And that’s one thing I’m going to help solve for you. This course will be regularly updated as new Google algorithm changes occur or I unearth new strategies in my SEO business that can keep you ahead of the curve.
This course is backed by Udemy’s 30 day guarantee and my personal promise that for just a small investment of your time, you’ll be shocked at just how easy it is to rapidly improve your site’s overall SEO posture and gain the favour of the search engine gods!
Who this course is not for:
I have learned over the years that trying to trick and manipulate Google is a fool’s game. This is often referred to as Black Hat SEO and if that’s what you’re looking for, then this course isn’t for you.
You will learn best practice and safe ways to make your site and your content more attractive to Google through what is commonly referred to as White Hat SEO.
Also, if you’re looking for some magic bullet to shoot you to the top of the search results, then I’m afraid there’s nothing for you here (or probably anywhere) that can help you.
But, if you’re willing to learn the fundamentals of SEO, put the effort into improving your site’s SEO structure and optimize your content for SEO while also creating a more engaging experience for your audience, then you need to get this course right away.
Every second you delay means lost opportunities to grow your audience…
Introduction to SEO for Wordpress
Discover why this course on SEO for Wordpress is going to help you improve your site's overall visibility in Google Search and increase the amount of traffic you'll get from visitors who are looking for what you have to offer.
In this lecture, I show you some screenshots from various tools we use to track results for the clients in our SEO business. I show you rankings graphs, tables and even some screenshots of Google Analytics with actual sales revenue in them showing you clearly that our increased SEO efforts not only result in more traffic, but also more sales and revenue for our clients.
In this lecture I show you around the Udemy interface to help you get the most out of the course. I walk you through how to watch a video, explain the structure of the course, how you can contact myself or Udemy and if you're so inclined, how to leave a review.
Search Engine Optimization is a competition for places at the end of the day and it helps to understand exactly what SEO is so that you can clear your mind and focus your efforts on the results you're looking for.
Wordpress has exploded to become the number one platform upon which 25% of all websites around the world currently run on. Part of the reason for this is because Wordpress is very easy to work with and is extremely SEO friendly right out of the box.
I recently received a question in the discussion section that asked about how I measure results for our SEO clients. This is a good question, so I took it a little bit further that just the answer and made a whole video about it because I felt there were a few lessons people could learn.
In the video I talk about the problem that you can find yourself in where you're focusing exclusively on your Google Search Results Rankings. From there I explain the need to have a strong focus on tracking the right things and having the right numbers. Once we establish what to track and why, then I go through a few tools that you can use to do the work.
Researching Your Audience and Targeting Keywords for Maximum SEO Benefit
One of the most important first steps in getting your SEO right is understanding who your audience is. You need to think about the people and the market you're trying to serve and what it is you intend to offer them. Once you have this information, it's much easier to find these people!
Good keyword research is the foundation of all SEO. People still use Google by typing in keywords first and foremost. You need to get your keyword research nailed off correctly before you start your SEO efforts so that you make sure you're targeting the right people who are looking for what you have to provide.
Getting Your Wordpress Site Setup For SEO
One of the most fundamental mistakes that people make is not structuring their site correctly. This mistake has two ramifications: one, it's bad for visitors because it makes it hard to understand the site's layout and where things are; and two, it makes it difficult for Google's crawlers to wade through your site in a logical fashion.
You need to put thought and effort into logically laying out your site for Google, but also for the people who visit and look to consume your content.
A good component of a well executed SEO strategy is proper navigation and permalink structuring. Keep your menus and navigation easy to use and follow is imperative because people visiting your site depend on this to get around and Google uses these links to crawl your site as well.
A key aspect of good SEO is complying with what Google requires of your site. To ensure that your site is legitimate and that they are sending search traffic to quality sites, there are a few pages that you must have. In this lecture we go over those pages to make sure you comply.
This is a list of pages you should have on your site with a brief description of why they are important.
Wordpress has a slightly confusing concept of "pages" and "posts" as two distinct content types. This can cause people confusion about which one they should use and when. In this lecture, we discuss the SEO ramifications of each post type and look at the different ways you can use each.
On-Page SEO is critical your overall SEO success. Google has placed more value on these mechanical elements of SEO over the last few years and there is really no excuse as to why you can't do this correctly 100% of the time.
Categories and Tags help bring taxonomical structure to the content on your site which helps Google understand the context of what your content is about. Google is becoming much better at understanding this context and you need to structure your site properly to adapt to this change in the SEO landscape.
One change that has occurred over the last few years is the importance of good internal linking habits.
Google's crawlers navigate to different pages via the links they find. Historically, most of the effort was placed on inbound links from external sites, which are still vital, but also using links from one page of your site to another is a way to demonstrate to Google the importance of content.
Creating Compelling Content for SEO and to Build Your Audience
Without high quality content on your site, it doesn't matter how much SEO effort your put in, your site won't rank well.
Good content from an SEO perspective is the culmination of everything we've discussed in this course: understanding your market, good keyword research, laying out your site correctly, putting your content in the right category, tagging it appropriately and having a thoughtful internal linking structure.
On top of all that, your content should serve a purpose, it should help your visitors solve a problem.
Good content deserves to be promoted. If you understand your audience and you're solving a problem for them, then it behooves you to do the work needed to get it in front of them.
SEO is one element of good content promotion. It is a long game that takes time to develop and see the benefits of SEO so don't panic and start taking short cuts.
Miscellaneous SEO Topics
You can have the best content in the world, the most amazing site structure and SEO foundations ever created but if your site is constantly offline or really slow because you have a bad webhost, then you need to get that fixed.
In this lecture we look at a few hosting options that you can consider.
Mobile search now exceeds standard desktop search according to Google.
In this lecture we look at what mobile search means, we talk about the "mobilegeddon" update from Google and we discuss what you need to do with your Wordpress site to make it more mobile search friendly to improve your SEO for mobile devices.
Hands On Quick Start Videos To Help Guide You
Setting up Wordpress is pretty easy, it has very low barriers to entry. In this lecture I demonstrate how you can set up a basic Wordpress site in just a couple of minutes.
It is imperative that you keep your site updated and in this lecture I go through and show you how to do it as soon as you install Wordpress so that you are running on the latest update from the start.
We talked about the value of a good permalink structure to your SEO and in this hands-on lecture I show you how to set it up properly within Wordpress.
Categories are a way to break your posts up into logical containers and setting them up in Wordpress is very easy to do as you'll learn in this hands-on lecture.
The Yoast SEO plugin is the best plugin available for Wordpress to ensure that the basics aspects of your SEO are done correctly and are as automated as possible. Installation takes just a few minutes and it's free.
The Yoast SEO plugin can automatically ensure that your Titles and Meta Descriptions are setup for all pages and posts across your whole site. You are able to change them on a page and post basis if you like, but in this hands-on video I walk you through setting it up so that even if you forget, the plugin will make sure it is done in a useful fashion by default.
Social media is a key part of your content promotion and the Yoast SEO plugin makes sure that each post is structured to suit social media sites like Twitter, Facebook and Google+ where your content may get shared.
Having a sitemap helps Google know the layout of your site so that nothing gets missed and all of your content gets indexed. The Yoast SEO plugin can create and manage your sitemap for you, allowing you to exclude certain unnecessary elements of your site.
There are some mechanical SEO elements that the Yoast SEO plugin can take care of your like your RSS feed, breadcrumbs and how your permalinks are displayed. It's best to let plugin take care of this stuff and in this video I walk you through how to set this up and forget about it.
The Yoast SEO plugin has some very advanced features but you need to be really careful. Unless you have a very specific need to touch these settings, you should steer clear of them.
SEO Reports and Reading Materials
In this free SEO report I cover off 11 things that you could be doing inadvertently that is damaging your Google Search Rankings.