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SEO in 2018 – SEO (Search Engine Optimization)

SEO training expert with 20 years Search Engine Optimization experience shows you how to promote your website in Google
Instructor:
David Murray
22,765 students enrolled
English [Auto-generated]
Use SEO to promote your website in the search engines.
See how to audit your website for SEO

SEO | Search Engine Optimization for 2018

This SEO training course has been 20 years in the making.  That’s how long I have been applying Search Engine Optimization techniques to websites (since April 1996 to be exact).

The thing about SEO is that the best person to do the SEO it you.  It is your business.  It is your website.  By applying search engine optimization to your own website, you can use your own expertise to select exactly the right keyword phrases to focus on. 

About 95% of SEO requires little or no technical knowledge and you do not need any programming skills.  SEO is about attention to detail.  There are around 200 factors that Google considers when deciding who comes first and who comes last in the search engine listing, in response to a search enquiry.  You just need to make sure that you have more boxes ticked than your competitors.

This SEO training course teaches you how to think like a search engine.  I will show you what Google likes and just as important, what Google does not like. 

I have one of the most watched SEO video tutorials on YouTube (almost 400,000 views) clearly demonstrating that I have the SEO credentials to help you marketing your own website.  That said no one can guarantee a page one ranking.  All I can do is to explain all the concepts that I use and I get all my business through successful application of SEO techniques to my own websites. 

Try searching Google using the phrase ‘Google Webmaster Guidelines’ and you will see Information direct from Google about it likes and dislikes.  All the information within this tutorial is built upon the recommendations within these guidelines.  This is SEO that works.  The wrong sort or SEO can get you banned from the search engines, so it vital that you know what you are doing.

This tutorial covers a vast range of SEO topics.  Please check out the curriculum listing for more details. 

Enjoy …

David Murray

Introduction

1
Introduction

Introduction

  • My name is David Murray
  • I’ve been training for over 20 years
  • Starting using SEO in 1996
  • I only get business using SEO and the organic results from that
  • My SEO tutorial video on YouTube has over 350,000 views
  • This Course will teach you what you need to know
  • The SEO techniques shown in this course are up to date for 2016
  • This course is aimed at small business owners and SEO beginners
  • No coding/ programming skills are needed for this course
  • This course is NOT for an SEO expert – it is for beginners
  • This course will put you in control of your website and your business

Getting Started

1
About me and about this course

About me and this Course

This video will give you a brief background of my experience and history using SEO from 1996 to 2016.

You will be shown: -

  •  Examples of my own success to prove I know what I am taking about when it comes to SEO
  • The course outline and structure
  • Introduction to Google Webmaster Guidelines
2
Over Optimization

Over Optimization

This video explains: -

  • Over Optimization
  • Guarantees from SEO companies
  • Importance of the Google Webmaster Guidelines
3
SEO Terms and Concepts

SEO terms and Concepts

This video explains the various different terms and concepts to do with search engine optimization. These include: -

  • Google search algorithm
  • Google Webmaster Guidelines
  • Phrases, not keywords
  • SEO and ROI
  • PPC (Pay per Click)
  • Black hat vs White hat SEO
  • How search engines work
  • Google PageRank
  • Google Panda
  • Google Penguin
  • Robots, Spider and crawlers
  • Thinking like a search engine
  • URL and domain names
  • IP addresses and web servers
4
SEO Concepts

SEO Concepts

This video goes into detail about SEO concepts. These include: -

  • Researching Competitors
  • Identifying Keywords
  • Thinking like a search engine
  • SEO friendly names
  • Pictures, documents and videos
  • Linking
  • Social Media
  • Google Webmaster Guidelines
5
What is Page Rank?

What is PageRank?

This video explains what PageRank is and how it is used and measured. You are shown examples of good and bad PageRank.

6
Quality and Freshness

Quality and Freshness

This video is about the importance of the quality of the content in a website, as well as what Google looks for in content such as freshness and Links. Other topics covered are:-

  • Frequent Updates equals frequent indexing
  • New content equals new keyword promotion
  • Incorporating blogs into websites

Google Webmaster Guidelines

1
Google Webmaster Guidelines - Part One

Google Webmaster Guidelines – Part one

This Video explores the Google Webmaster Guidelines more in depth such as: -

  • The quality guidelines
  • Filling in a spam report
  • Basic principles
  • Specific guidelines
  • Following good practices
2
Google Webmaster Guidelines - Part Two

Google Webmaster Guidelines – Part Two

This Video takes a deeper look into the General Guidelines of the Google Webmaster Guidelines such as:-

  • Help Google find your pages
  • Help Google understand your pages
  • Help visitors use your page
3
Google Webmaster Guidelines - Part Three

Google Webmaster Guidelines – Part Three

This Video takes a deeper look into the General Guidelines of the Google Webmaster Guidelines such as:-

  • Help Google find your pages
  • Help Google understand your pages
  • Help visitors use your page
4
Google Webmaster Guidelines - Part Four

Google Webmaster Guidelines – Part Two

This Video takes a deeper look into the General Guidelines of the Google Webmaster Guidelines such as:-

  • Help Google find your pages
  • Help Google understand your pages
  • Help visitors use your page

More infomation about SEO & Google

1
Google YouTube Channel

Google YouTube Channel

This video is about how YouTube can help with learning about Google and the Webmaster guidelines to guide you with your SEO.  

2
Googe WebMaster Blog

Google Webmaster Blog

This video is about the Google webmaster blog which is advisable to keep up to date with to make sure your SEO is current and correct.

3
Google Community

Google Community

This video is about the Google Community and how it can benefit your website and your SEO skills. This includes:-

  • Google Webmasters Google+
  • Google Webmasters Twitter
  • Webmaster Help Forum

Website Auditing and Monitoring

1
Basic Website Auditing using SEO Quake

Basic Website Auditing using SEO Quake

This video explains how to conduct an SEO audit using a program called SEO Quake. This video also explains what SEO Quake is and how to correctly use it to benefit you in your research to better your SEO.

2
Monitoring your SEO campaign

Monitoring your SEO campaign

This video explains how important monitoring your SEO campaign is and the best ways to do this. It also touches on the mistakes people make in checking their SEO such as using automated software.

HTML & Google Power Searching

1
Introduction to HTML

Introduction to HTML

This video introduces you to basic HTML code and the terms associated with it and examples of HTML code within a webpage and how it can be used to enhance your SEO. All the different types of tags are also explained as well as the importance of anchor text.

2
Google Power Searching

This video introduces you to advanced Google searching techniques that’ll help you with your keyword research for your SEO. These techniques include:-

  • Using basic search techniques
  • Searching by a particular file
  • Google Search engine optimization starter guide
  • Pages that link to a website
3
Advanced Google Search

Advanced Google search

This video is about using the Google Advanced Search site to make research easier for you and your SEO keyword search.

Site Maps

1
Site Maps - Part One

 

Site Maps – Part One

This Video explains what a HTML sitemap is and examples of one, it then explains what an XML Sitemap is and an example of it.

2
Site Maps - Part Two

Site Maps – Part Two

This video explains more in depth about site maps in WordPress and how to use/ create them.

3
Site Maps - Part Three

Site Maps – Part Three

This video is purely about XML site maps in WordPress and goes into in depth detail about them and gives examples.  

The Power of Documents

1
Documents and Search Engine Results

Documents and Search Engine Results

This video looks at the power documents have to do with improving your SEO.

2
Documents and Meta Data

 

Documents and Meta Data

This video explains how Meta Data can enhance your SEO. It shows you how to add Meta data to your documents to improve the SEO of your website the documents are added in.

3
Documents and SEO - Indexed Documents

Documents and SEO – Indexed Documents

This video looks at how to check to see which of your Word and PDF documents have been picked up and indexed by Google by typing in syntax’s into the search engine.

4
Documents and SEO

Documents and SEO

This video looks at treating word documents in the writing stages as a webpage to make it SEO friendly.

Follow and Nofollow links

1
Follow and Nofollow links

 

Follow and Nofollow links

This video explains the difference between Follow and Nofollow links and the pros and cons of these.

2
Page Level No Follow

Page Level No Follow

This video shows nofollow links at a basic page level using the Google webmaster guidelines as a reference. Examples are shown of the code to create a nofollow link.

3
No Index

No Index

This video explains how to block pages from Google and explains why you would want to do this. Examples are shown of the code to do this.

4
NoFollow and WordPress

 

Nofollow and WordPress

This video shows you how to change links to nofollow links either at a page level or an individual link level. It also shows you how to use WordPress plugins to create nofollow links.

5
Investigating Nofollow Links

Investigating Nofollow links

This video shows examples of being able to see physically if links are follow or no follow using SEO Quake.

Broken Links

1
Broken Links - Part One

This Video explains the importance of installing a plugin in your WordPress site to check for broken links and the impact this has on your SEO and how to do this. 

2
Broken Links - Part Two

This video shows how to use the Xenu program to check for broken links and how to analyze the broken link report. 

3
Broken Links - Part Three

This video gives examples of how to safely download software that will check for broken links on your website. 

4
Broken Links - Part Four

This video gives a brief explanation about what broken links are and the different types of broken links, 

5
404 Errors and Redirects

This video explains what a 404 error is, why they occur, how they effect your SEO and how to fix them. 

Title , Description & Meta Keywords

1
Title

This video explains how important optimizing the title is for SEO, it explains why you need to create a good SEO friendly title, it is one of the most important factors in SEO. 

2
Descriptions

This video explains about the page description and how it is important for the click through rate which gets more people looking at your website. 

3
Keyword Meta Tags - No longer used!

This video explains that keyword meta tags are no longer used as an SEO tool and therefore do not need to be created. 

Evaluating Keyword Phrases

1
Evaluating Keyword Phrases

This video looks at keyword phases that are used to find your website and how to focus your SEO around them.

2
Google Keyword Planner

This video looks at the Google Keyword Planner, what it is and how to use it to benefit the SEO of your website. 

Ways of promoting your keywords

1
Domain Names and SEO

This video shows you how to find available domain names for your website and how to make it SEO friendly. 

2
Domain Name Issues

This video looks at the main issues that can arise when creating a domain name. 

3
Domain Naming Trick

This video teaches you some tricks to create a domain name if the original one you wanted has already been taken. 

4
Domain Names and SEO

This video explains the importance of embedding your keywords within your domain name and how to do this effectively. 

5
SEO Copywrighting

This video is explaining SEO copy writing and the factors you have to consider when creating your website. 

6
Headings and SEO

This video looks at the use of headings in SEO and why it is important to heading1 and heading to correctly. 

7
File Names & Keywords

This video explains the importance of using SEO friendly keywords within your file names that you will be using on your website. 

8
Anchor Text and Keywords

This video explains what anchor text is and why it is important, it also explains why keywords should be used in anchor text. 

9
Bullets and Keywords

This video explains the link between SEO and list formatting. 

10
Bold Text and SEO

This video looks at how the text formatting has an effect on SEO. 

11
Pictures and File Names

This video explains why it is important to name all your pictures files with SEO friendly file names. 

12
Pictures and Alt Tags

This video explains the importance of using AltTags in pictures on your website to help google find you and to improve your SEO. 

13
Pictures and Meta Data

This video looks at the importance of meta data within a picture file and the impact on your SEO.

14
Folder Structure

This video looks at the importance on website folder structure for your SEO and how to do this. 

Stuff to think about

1
Browser and Hardware Issues

This video looks at the different issues you can experience with your browser and hardware. 

2
Website Credability

This video looks at website credibility and how you can make your SEO payoff. 

3
International Issues

This video looks at international visitors to your website and the issues that can arise because of this. 

4
Website Encryption

This video explains the importance of website encryption. 

5
Report Spammers

This video shows you how to report spammers to Google. 

6
Multiple Website Issues

This video looks at the possible SEO issues when you have multiple websites. 

Website Loading Speed

1
Website Loading Speed

This video looks at the importance of monitoring your website loading speed and why it needs to be a fast website. 

2
Pictures and File Sizes

This video explains why its important to optimize your pictures so they have the smallest possible file size. 

The Dangers of Bad Linking

1
Dangers of bad linking

This video touches on the dangers of bad linking and how that will effect your website and SEO. 

2
Bad Neighborhoods

This video looks at "bad neighborhoods" in the internet and why you should not link from your site to these bad sites.

3
Google Disavow Tool

This video looks at the Google Disavow Tool and how to use it for your SEO. 

Google Search Console (Google Webmaster Tools)

1
Google Webmaster Tools

This videos shows you your messages in the Google Search Console and why it is a good thing that you don't have any from Google. 

2
Google Webmaster Tools - Dashboard

This video shows the typical Google Search Console dashboard and walks you through some of it's features. 

3
Google Webmaster Tools - HTML Improvements

This video walks you through the HTML improvements section of the Google Search Console 

4
Google Webmaster Tools - Sitelinks

This video explains what Sitelinks are and walks you through the sitelink section of the Google Search Console 

5
Google Webmaster Tools - Links to Your Site

This video shows you how to use the Google Search Console to see how many links you have to your website and why this improves your SEO. 

6
Google Webmaster Tools - Manual Actions

This video explains what manual actions are in the Google Search Console and why you do not want anything displayed. 

7
Google Webmaster Tools - International Targeting

This video explains International Targeting using the Google Search Console and the effects this has on your SEO. 

8
Google Webmaster Tools - Mobile Usability

This video shows you how to check the mobile usability of your website using the Google Search Console. 

9
Google Webmaster Tools - Index Status

This videos shows you how to view the Index Status Report within the Google Search Console. 

10
Google Webmaster Tools - Content Keywords

This video shows and explains the Content Keywords section of the Google Search Console and why these words are useful for your SEO. 

11
Google Webmaster Tools - Blocked Resources

This video looks at the Blocked Resources tab of the Google Search Console. 

12
Google Webmaster Tools - Remove URLs

This video shows you how to use the Google Search Console to remove URLs. 

13
Google Webmaster Tools - Crawl Errors

This video looks at the Crawl Errors tab of the Google Search Console. 

14
Google Webmaster Tools - Crawl Stats

This video shows you the basics of crawl stats using the Google Search Console and how this effects your SEO. 

15
Google Webmaster Tools - Fetch as Google

This video looks at the Fetch as Google feature of the Google Search Console and explains a bit about it. 

16
Google Webmaster Tools - Robots.txt Tester

This video explains about the Robots.txt Tester file and how to test it.

17
Google Webmaster Tools - Security Issues

This video explains about possible security issues and the Google Search Console. 

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