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SEO & Social Media Marketing Strategy To Reach 1,000,000 Ppl

Growth hacking to reach 1,000,000 people online with digital marketing: 2019 SEO & social media marketing strategies
Instructor:
Alex Genadinik Business Coach
17,127 students enrolled
English [Auto-generated] More
Reach 1,000,000 people with your marketing AND BEYOND
Get ahead of your competitors with creative SEO strategies like voice SEO for 2019
Top social media marketing strategies to grow your business and brand yourself and your business as an authority
Get publicity and press coverage from large publications, radio shows and podcasts to reach a broad audience
Join my office hours and get personal help from me
Increase the sales conversion rate of your site visitors for immediate revenue boost

Apply the most effective marketing strategies for 2019 and finally get the growth you’ve been hoping for!

Lost in your marketing? Did you hire freelancers with no results? Not sure what to do next?

This course will set you on the right path, help you choose the most effective marketing strategies, and show you how to implement them for your business.

If you are effective at promoting your business, the sky is the limit.

LATEST COURSE UPDATE:

  • Extra focus on SEO and winning with best long-tail keyword research

  • Case studies of different companies & how they reached 1,000,000 users

  • How to make cornerstone SEO pages that rank

  • Write better headlines that increase click-through rates

  • Full section on how to promote Amazon/Kindle books and become a best seller

  • SEO strategies to make almost any page rank in top-10

  • Improved audio/video quality

  • Interview-based case study of how one client got millions of website visitors from publicity 

* OVER 16,000 DELIGHTED STUDENTS HAVE TAKEN THIS COURSE 

WHAT MAKES THIS COURSE EFFECTIVE & HOW IT WORKS

This course combines SEO and social media to maximize the results of each in an intelligent way.

First, you will implement modern SEO for your blog, eCommerce, or business website that sets you up for boundless long-term potential while also getting you early results.

Next, you will build up your social media marketing to give your business amazing branding, drive sales and boost your SEO efforts.

This way, you will get branding, sales and traffic growth in all the best ways, making them work together in a succinct, effective and professional marketing strategy.

WHAT IS GROWTH HACKING?

Before you identify the marketing strategies that really grow your business, you must experiment with different marketing tactics. That process of experimentation is called “growth hacking” and it is essentially the process by which you discover the best strategies that will work for your unique situation.

PRACTICAL AND EFFECTIVE STRATEGIES TO GROW YOUR BUSINESS

All advice in this course comes from direct experience in my own business or work I’ve done for my clients. I know the ins and outs of every strategy I teach in this course because I’ve gone through the steps to do it, and it worked.

I also focus on helping you find the absolute best and most effective marketing strategies for your specific business so that you don’t waste any time pursuing secondary strategies and put your best effort into the most useful marketing strategies.

The strategies in this course work for me and thousands of my clients to find true growth, and they will work for you too.

INSTRUCTOR BACKGROUND

I’ve been an entrepreneur for 20 years, have personally coached over 1,000 entrepreneurs, taught 140,000 students online, and helped millions of entrepreneurs worldwide, some of whom created 6 and 7-figure businesses, and I can help you too.

I am an expert growth marketer, and I create winning marketing strategies for my clients on a daily basis. Now it is your turn to benefit from my marketing strategies to grow your business, and fulfill your dreams.

I am most fulfilled from my work when I see my clients able to grow their businesses. I made this course to help business owners grow their companies to tremendous heights.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets

* Free 15-minute coaching call

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

* Be entered to get chosen for my student of the month status and have your business featured in my Facebook group.

INCREDIBLE STUDENT SUPPORT IN THREE WAYS

I donate my time to regularly hold free office hours (coaching calls) with students. During the office hours you can ask me any business or marketing question you want, and I will do my best to help you. The office hours are free. I don’t try to sell anything.

Students can start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

I regularly update this course to reflect the current marketing landscape.

AMAZING VALUE: OVER 16 HOURS OF VIDEO AND OVER 200 LECTURES

This course is comprehensive. It will make you a great marketer in a short amount of time. You will learn top social media marketing strategies, SEO (search engine optimization), how to get publicity for your business, effective offline marketing strategies, and everything in-between. 

After you complete the course, you will have a well-rounded understanding of all marketing strategies out there, and most importantly you will be able to choose and correctly implement the most effective strategies to grow your business.

GET A CAREER BOOST WITH A CERTIFICATE OF COMPLETION  

Upon completing 100% of this course, you will be emailed a certificate of completion. You can show it as proof of your expertise and that you have completed a certain number of hours of instruction.

If you want to get a marketing job or freelancing clients, a certificate from this course can help you appear as a stronger candidate for marketing jobs.

MONEY-BACK GUARANTEE 

The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students. 

Invest in your future. Enroll now and start growing your business.

Course Introduction: Watch This First To Understand What You Get From The Course

1
Course welcome and instructor introduction
2
Subtitles and video quality
3
Helpful practice activity to start the course: 4-7 step checklist

SEO introduction. Starting with keyword research

1
SEO section introduction
2
SEO keyword research tools introduction
3
Keyword research example and deciding on which search engine to target
4
Advanced keyword targeting example

In this part of the class I show you how I do advanced keyword targeting after I have done SEO keyword research witht he Google Keyword Planner.

5
Google voice SEO & Answer-box SEO
6
Long tail. vs. short tail SEO keywords

The distinction between short tail keywords for SEO and long tail keywords is immensely important, and in this part of the course I explain exactly how to target both, the short tail SEO keywords and the long tail SEO keywords at the same time so that your product or page can rank for both. Usually, when you first create a page or a product listing, it doesn't rank too well. It is especially difficult to rank for competitive short tail keywords. So a good strategy is usually to try to rank for a few different long tail keywords first, and then try to get the traffic from those to create enough positive signals for Google to start ranking your website or product listing higher in search results for the short tail keywords you are targeting and hoping to rank for.

7
Keyword exercise to try

Here is another exercise you should try. I have been working on adding more practical exercises into this digital marketing course for you to work on so that you are a more active participant in the class. I hope you like the practical exercises.

8
Example of my own keyword research and thinking outside the box
9
Keyword density, keyword stuffing, tools to help you and few uses of the tools

If you are excited about your keyword research for SEO, I am glad because it is extremely important in your online and digital marketing success. But you can go a little bit wrong with it, if you over-do it with the SEO keywords which will result in keyword stuffing. You don't want to do keyword stuffing because it might get you penalized by Google. So in this lecture of our digital marketing course I show you an SEO tool that you can use to check your keyword density on any page to make sure that you didn't go overboard.

10
16-step keyword research checklist
11
Gray hat SEO, when keyword stuffing is ok and when not to do it

In this part of our internet marketing course I talk about a gray area within SEO, and that is the concept of keyword stuffing. Keyword stuffing is something that used to be effective a long time ago, and is no longer effective when it comes to Google search. Keyword stuffing is now more likely to get you penalized in Google than to give you a boost.

But the idea of keyword stuffing doesn't end there. Keyword stuffing can still be very effective on search engines that are not Google. For example, younger and less established search engines are more forgiving for keyword stuffing, and it is sometimes still very effective. I did keyword stuffing in the mobile app listing of my Android business app, and it helped that app rank very well in GooglePlay. So you must be strategic in how you pick and choose where to implement keyword stuffing, and you will be surprised at how often it can still work.

12
Creating a full list of keywords to rank for and tracking them
13
Keywords exercise and test to really drive this part of SEO knowledge home
14
Final keyword tests's answers - see how I think about the keywords

Strategies for popular business types & first-time marketer mistakes

1
Section introduction
2
Ecommerce example for SEO
3
How to promote a local service

In this part of the digital marketing course I explain the strategies to promote a local business. A local business can be a doctor's or dentist office, restaurant, roofer, carpenter, moving business, home repair, shuttle service, gym, different kinds of stores, cleaning business or any other businesses that do business locally and draw customers from the local area.

On-page SEO: Beginner to savvy and advanced strategies

1
On-page SEO introduction

We have progressed in our digital marketing course form keyword research to how to do on-page SEO by applying the keywords we discovered in the previous section of the course, and not adding it throughout our pages.

This is extremely important because any time you do SEO on your website or on YouTube or on Amazon or Etsy for products, or on any other websites, these keyword research and on-page SEO principles will come up again. You can use what you learn in this part of this digital marketing course almost everywhere else online.

2
How to set up the Yoast plugin for SEO

The Yoast SEO plugin is an industry standard, and in this part of our digital marketing course, I show you how to install the Yoast SEO plugin to your WordPress setup so that you can have your on-page SEO more easily taken care of. The Yoast plugin doesn't solve everything for you. You still have to be savvy about on-page SEO on your own, but it helps you with some SEO basics, especially if you are a beginner.

3
How to set title/description meta tags for SEO
4
Interlink your own pages for an SEO boost

In this part of our digital marketing strategy course I show you how to get your first links (backlinks) for SEO, and that is through interlinking your own pages. Yes, links from your own pages to other pages of your site do help the SEO and Google ranking of those pages, so you want to make sure to link your pages appropriately. 

5
ADVANCED inner-page links: From a page to same page! Extra SEO boost

In this part of our marketing strategy course I show you an advanced on-page linking strategy that you can use to give your pages an SEO boost.

6
Boosting SEO ranking with HTML tags
7
Cornerstone SEO pages that get shared more and rank better

In this part of the digital marketing class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.

8
5 common SEO mistakes: Don't make these

Want to start doing SEO? Not so fast. I recently added these common SEO mistakes to this digital marketing course. Please watch this tutorial with the common mistakes so that you do not make these mistakes, and so that your SEO will go much more smoothly.

9
Website load speed plugin
10
Google Analytics

Off-page SEO & Smart SEO

1
Off-page SEO section introduction

In this section of our digital marketing course, we get into some more complex SEO topics like off-page SEO. When it came to on-page SEO, we had 100% control of everything. When it comes to off-page SEO, we don't have nearly as much control because we are dependent on other people to link to our pages, and do other things to boost our digital marketing. 

2
SEO factors from Google search: What will make you rank higher in Google search

Want to get your website to rank highly in Google search? Watch this lecture, and see for yourself what the top SEO ranking factors are. As a part of improving this digital marketing course I actually re-filmed this lecture to make it much shorter for you, and much more to the point. I hope you appreciate it.

3
Google SEO for new websites & Google Citations

In this part of the digital marketing class I discuss how SEO is unique and different for new websites. So if your site is new, Google might make it extra difficult for it to rank well in search, and may put the new website through additional tests and hoops before it can rank better. This may be difficult for your business because if the marketing plan for your business has a strategy to get SEO traffic quickly, it might ruin those plans.

4
How to get links on Wikipedia
5
Link-building for SEO: 10 ways to get high quality links for SEO via publicity
6
What makes a link good for SEO

Google doesn't tell us which links are good for our SEO, and which links are not good. We can only approximate and use general overarching principles to guess, but never know definitively. So in this part of our digital marketing course I explain how to come to a close approximation, and determine whether a backlink is good or not. 

7
Guest-blogging for SEO - how to do it properly

In this part of our marketing course I talk about blogging and guest blogging for SEO. Blogging on your own blog, and guest blogging on another blog are two quite different strategies. Blogging on your own blog is almost always a good idea because it helps you get more traffic and boosts your site's overall SEO. Guest blogging strategy, on the other hand, is something that is now rarely a good idea. Guest blogging used to be popular a few years ago, but Google has clamped down on it in recent years because people were abusing it, and only guest blogging to get links for SEO (sometimes called backlinks).

8
Link-begging introduction. The brute-force approach that will never stop working
9
Script for cold emailing (link-begging) for backlink requests
10
Competitor link research

Webmaster tools to check search performance and crawling & indexing status

1
Setting up your Webmaster Tools
2
Creating your sitemap.xml
3
Troubleshooting crawling errors
4
SEO definitions for beginners
5
Submitting new URLs and checking for page status and indexing
6
Where your pages are ranking and page/query performance
7
Google Analytics introduction

SEO tools

1
SEOQuake Chrome plugin to research competition
2
Competitor link research with SerpStat SEO tool
3
SEO KeywordOptimizer tool for on-page text optimization

Additional SEO strategies to rank higher and be smarter about SEO

1
Google SEO trends for 2018 and 2019 and what to focus on
2
Influencing SEO ranking with intent-match strategy
3
Advanced SEO: Example of how to use Microformats and have HTML generated for you

In this part of this SEO online marketing guide I go over a very smart strategy that you can use to rank in Google search with sites that are not yours. There are many sites on the web that are old and authoritative what are also user generated content websites. Examples of these are Yelp, YouTube, Amazon, Etsy, and many others. Those authoritative large websites have a much higher chance to rank in Google than an average person's website so if you can put content on those websites, you stand a chance to get much more exposure from being discovered via SEO on those individual platforms and on Google search itself.

4
Advanced intent-match boosting strategy for ranking higher in Google search
5
NEW: Powerful white-hat SEO strategy that almost no one talks about

This is another part of our marketing training where I introduce an idea for how to positively influence your SEO that you will not hear in many other places. This idea is about having a large number of page views, and having that boost the SEO of your page. Even though Google never talks about page views, you can look on YouTube, and usually most of the highest ranking videos have many views. Now make sure that you understand that I am not saying that views will get you to rank. If they are low-quality views, they won't help you. But if you can get many page views where people actually engage with your content and the search engine collects positive metrics about your site, that number of page views can go a long way to helping your SEO.

6
How to rank almost any page in Google top-10

In this part of our training program I talk about how to make almost any page rank in Google. It isn't easy, but it is possible.

7
Leveraging recommendation algorithms

Now that we have covered quite a bit about SEO, in this part of the course I talk about search algorithms in general. So in the future, no matter on what site you are trying to have your content or products rank higher, since in this part of the course you learn about how to dominate any search engine, you will be able to rank in whatever search engine you target in the future. This is an advanced SEO and digital marketing topic.

8
How to prioritize your SEO efforts per page
9
Common question: Should you have a blog?

Combining on-page SEO and sales copywriting

1
Introducing on-page SEO and combining it with sales copywriting
2
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
3
EXAMPLE of a sales page that balances SEO and conversion optimization

Social media marketing fundamentals and good practices

1
Social media marketing introduction

This lecture is a basic introduction to the social media marketing section of the digital marketing course. We cover social media marketing in quite a bit of depth in this training because if done right, social media marketing can be a very powerful tool that you can use to position your business and your personal brand.

Common social media websites start with your blog, Facebook, Twitter, YouTube, Pinterest, GooglePlus, online forums, LinkedIn, and many other social media sites.

2
Social media marketing mistakes

In this part of the digital marketing course, I discuss common social media marketing errors that many first time marketers and first time entrepreneurs tend to make. The first mistake is simply posting promotional messages about your work everywhere and blatantly promoting your business or product. That just turns people off in most cases. Additional social media marketing mistakes tend to be rooted in the same thing where the entrepreneur just blatantly promotes instead of providing value first. Social media is all about being a good player and providing value. The more value you provide, the better you will do long-term. And that is the other kind of a typical mistake: not thinking long-term.

3
Socal media marketing exercise that can get you significant traffic

Creating your own show on social media

1
Introduction to building your own show
2
Monetization for your show
3
Marketing for a podcast
4
Extra way to promote each episode
5
Daily, monthly or weekly show
6
Deciding on a solo show or a show with guests
7
Podcast equipment
8
YouTube equipment
9
Podcast hosting
10
Longer vs. shorter shows
11
Topic coverage: Evergreen vs. current topics
12
Signing up for Libsyn podcast hosting
13
Before setting up a podcast on iTunes
14
Last steps of adding your podcast to iTunes
15
Possible free funding for your show

Live YouTube show or live Facebook show

1
Live show introduction
2
Encoding software for live streaming and mobile options
3
How to set up your encoding software settings
4
Restream.io
5
Setting your bit rate and resolution correctly for perfect streaming
6
How to go live on YouTube and Facebook
7
Tips for a successful live show

Brief introductions to a few of the social platforms

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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18 hours on-demand video
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Full lifetime access
Access on mobile and TV
Certificate of Completion