SEO Training For 2019: Complete SEO Beginner To Advanced
Do better SEO than your competitors or any freelancer you hire, get traffic and new channels of business growth, and win!
LATEST Course Update:
Secret white hat strategy that takes advantage of the strongest ranking factor to beat the competition
Example of how to use the Google Keyword tool
Example of how to use authoritative sites to rank
Lecture on how to write better headlines that increase click-through rates
Example of how to use social media to boost the rankings of your web pages
Learn the SEO strategies I used to reach over a million people by combining SEO with social media, publicity, and using savvy techniques to side-step competition and get lots of traffic to my products!
This course is meant to make you very strong at SEO marketing. In the course I share knowledge from my 10+ years of doing SEO for various websites, and helping many entrepreneurs learn SEO.
Since I have been working with many entrepreneurs, I have a deep understanding of the kinds of mistakes they typically make, and the misunderstandings and questions they usually have. In this course I address precisely those issues. Plus, I give many insightful and effective “white hat” SEO strategies in order to make you a great SEO marketer.
The course is made up of over 30 video lectures, and should take three hours to complete.
In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
The course is structured into three parts. The first part of the course is meant to give you solid SEO fundamentals. The topics that are covered are the history of SEO, keyword research, blogging, and related issues.
The second part of this SEO course covers further SEO topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long tail vs. short tail keywords, Google penalties, and much more.
The third part of this SEO course focuses on how to do keyword research. I explain what kinds of links are good to get, and what kinds of links you should stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from press mentions also bring you website traffic, and those links come from very strong websites in terms of SEO.
I hope you enjoy the course, and find it helpful. I made it with the intention of giving you practical and actionable knowledge to empower you to be a very good SEO marketer.
I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams.
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Free 15-minute coaching call (I don’t sell anything and don’t collect your email, just answer your questions)
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
* Be entered to get chosen for my student of the month status and have your business featured
OFFICE HOURS AND ONE-ON-ONE HELP – I GIVE MY PERSONAL TIME
What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals.
You can also get my help and advice any time! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.
Invest in your future. Enroll now.
Course Introduction: Watch This First To Understand What You Get From The Course
The distinction between short tail keywords for SEO and long tail keywords is immensely important, and in this part of the course I explain exactly how to target both, the short tail SEO keywords and the long tail SEO keywords at the same time so that your product or page can rank for both. Usually, when you first create a page or a product listing, it doesn't rank too well. It is especially difficult to rank for competitive short tail keywords. So a good strategy is usually to try to rank for a few different long tail keywords first, and then try to get the traffic from those to create enough positive signals for Google to start ranking your website or product listing higher in search results for the short tail keywords you are targeting and hoping to rank for.
Webmaster tools to check search performance and crawling & indexing status
Tools and software for SEO
Easy question to answer now that you understand about keywords
The title and description meta tags are very important for Google SEO (search engine optimization), and in this part of the course I explain how to write your title and description meta tags in order to help you get the most search traffic or at least position you as well as possible to get the traffic.
Some people ask about the keywords meta tag. As far as Google search is concerned, the keywords meta tag isn't relevant anymore, but the title and description meta tags are still very relevant, and you should pay very close attention to them, and how well you write them, and how well you use the keywords that are relevant for your website in the title and description meta tags.
In this part of the class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.
In this part of our internet marketing SEO training I talk about a gray area within SEO, and that is the concept of keyword stuffing. Keyword stuffing is something that used to be effective a long time ago, and is no longer effective when it comes to Google search. Keyword stuffing is now more likely to get you penalized in Google than to give you a boost.
But the idea of keyword stuffing doesn't end there. Keyword stuffing can still be very effective on search engines that are not Google. For example, younger and less established search engines are more forgiving for keyword stuffing, and it is sometimes still very effective. I did keyword stuffing in the mobile app listing of my Android business app, and it helped that app rank very well in GooglePlay. So you must be strategic in how you pick and choose where to implement keyword stuffing, and you will be surprised at how often it can still work.
Combining on-page SEO and sales copywriting
Off page SEO & Link-building
In this part of our SEO marketing course I talk about blogging and guest blogging for SEO. Blogging on your own blog, and guest blogging on another blog are two quite different strategies. Blogging on your own blog is almost always a good idea because it helps you get more traffic and boosts your site's overall SEO. Guest blogging strategy, on the other hand, is something that is now rarely a good idea. Guest blogging used to be popular a few years ago, but Google has clamped down on it in recent years because people were abusing it, and only guest blogging to get links for SEO (sometimes called backlinks).
In this part of our online marketing training I talk about how to get links (backlinks) for SEO. Google has openly stated that the number of quality and relevant links (backlinks) has a positive effect on search ranking. Of course, knowing this, most SEO marketers started to build links and to come up with strategies to get high quality backlinks in the hopes of having their websites rank higher in search. Because of this frenzy and some abuse, Google has made many ways to get backlinks ineffective. So in this part of the course I talk about 10 effective ways to get backlinks that will actually get you real traffic and possibly customers in addition to the links for SEO.
SMART AND SAVVY SEO!
In this part of the coaching program I talk about how you can use the SEO strategies that you have been learning on search engines other than Google. When I talk about search engines other than Google, most people think about Yahoo or Bing. But I am not talking about those search engines at all. I am talking about search engines that don't immediately appear to be search engines. Some examples of those are Amazon.com, Yelp.com, mobile app stores, iTunes, Etsy.com, Shopping.com, YouTube.com and many other large online websites where people search to find the things they want, and search constitutes a very large portion of content discovery.
In this part of this SEO online marketing guide I go over a very smart strategy that you can use to rank in Google search with sites that are not yours. There are many sites on the web that are old and authoritative what are also user generated content websites. Examples of these are Yelp, YouTube, Amazon, Etsy, and many others. Those authoritative large websites have a much higher chance to rank in Google than an average person's website so if you can put content on those websites, you stand a chance to get much more exposure from being discovered via SEO on those individual platforms and on Google search itself.
In this part of our online marketing course, I explain how to use the concept of SEO intent matching to rank higher in Google search, and use it to beat your SEO competition. Lectures like these make this training program different and unique because this is something effective, but at the same time hard to find anywhere else.
This is another part of our SEO training where I introduce an idea for how to positively influence your SEO that you will not hear in many other places. This idea is about having a large number of page views, and having that boost the SEO of your page. Even though Google never talks about page views, you can look on YouTube, and usually most of the highest ranking videos have many views. Now make sure that you understand that I am not saying that views will get you to rank. If they are low-quality views, they won't help you. But if you can get many page views where people actually engage with your content and the search engine collects positive metrics about your site, that number of page views can go a long way to helping your SEO.
In this part of our training program I talk about how to make almost any page rank in Google search. It isn't easy, but it is possible.
Now that we have covered quite a bit about SEO, in this part of the course I talk about search algorithms in general. So in the future, no matter on what site you are trying to have your content or products rank higher, since in this part of the course you learn about how to dominate any search engine, you will be able to rank in whatever search engine you target in the future.