The distinction between short tail keywords for SEO and long tail keywords is immensely important, and in this part of the course I explain exactly how to target both, the short tail SEO keywords and the long tail SEO keywords at the same time so that your product or page can rank for both. Usually, when you first create a page or a product listing, it doesn't rank too well. It is especially difficult to rank for competitive short tail keywords. So a good strategy is usually to try to rank for a few different long tail keywords first, and then try to get the traffic from those to create enough positive signals for Google to start ranking your website or product listing higher in search results for the short tail keywords you are targeting and hoping to rank for.

The title and description meta tags are very important for Google SEO (search engine optimization), and in this part of the course I explain how to write your title and description meta tags in order to help you get the most search traffic or at least position you as well as possible to get the traffic.

Some people ask about the keywords meta tag. As far as Google search is concerned, the keywords meta tag isn't relevant anymore, but the title and description meta tags are still very relevant, and you should pay very close attention to them, and how well you write them, and how well you use the keywords that are relevant for your website in the title and description meta tags.

In this part of the class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.

In this part of our internet marketing SEO training I talk about a gray area within SEO, and that is the concept of keyword stuffing. Keyword stuffing is something that used to be effective a long time ago, and is no longer effective when it comes to Google search. Keyword stuffing is now more likely to get you penalized in Google than to give you a boost.

But the idea of keyword stuffing doesn't end there. Keyword stuffing can still be very effective on search engines that are not Google. For example, younger and less established search engines are more forgiving for keyword stuffing, and it is sometimes still very effective. I did keyword stuffing in the mobile app listing of my Android business app, and it helped that app rank very well in GooglePlay. So you must be strategic in how you pick and choose where to implement keyword stuffing, and you will be surprised at how often it can still work.

In this part of our SEO marketing course I talk about blogging and guest blogging for SEO. Blogging on your own blog, and guest blogging on another blog are two quite different strategies. Blogging on your own blog is almost always a good idea because it helps you get more traffic and boosts your site's overall SEO. Guest blogging strategy, on the other hand, is something that is now rarely a good idea. Guest blogging used to be popular a few years ago, but Google has clamped down on it in recent years because people were abusing it, and only guest blogging to get links for SEO (sometimes called backlinks).

In this part of our online marketing training I talk about how to get links (backlinks) for SEO. Google has openly stated that the number of quality and relevant links (backlinks) has a positive effect on search ranking. Of course, knowing this, most SEO marketers started to build links and to come up with strategies to get high quality backlinks in the hopes of having their websites rank higher in search. Because of this frenzy and some abuse, Google has made many ways to get backlinks ineffective. So in this part of the course I talk about 10 effective ways to get backlinks that will actually get you real traffic and possibly customers in addition to the links for SEO.

In this part of the coaching program I talk about how you can use the SEO strategies that you have been learning on search engines other than Google. When I talk about search engines other than Google, most people think about Yahoo or Bing. But I am not talking about those search engines at all. I am talking about search engines that don't immediately appear to be search engines. Some examples of those are Amazon.com, Yelp.com, mobile app stores, iTunes, Etsy.com, Shopping.com, YouTube.com and many other large online websites where people search to find the things they want, and search constitutes a very large portion of content discovery.

In this part of this SEO online marketing guide I go over a very smart strategy that you can use to rank in Google search with sites that are not yours. There are many sites on the web that are old and authoritative what are also user generated content websites. Examples of these are Yelp, YouTube, Amazon, Etsy, and many others. Those authoritative large websites have a much higher chance to rank in Google than an average person's website so if you can put content on those websites, you stand a chance to get much more exposure from being discovered via SEO on those individual platforms and on Google search itself.

In this part of our online marketing course, I explain how to use the concept of SEO intent matching to rank higher in Google search, and use it to beat your SEO competition. Lectures like these make this training program different and unique because this is something effective, but at the same time hard to find anywhere else.

This is another part of our SEO training where I introduce an idea for how to positively influence your SEO that you will not hear in many other places. This idea is about having a large number of page views, and having that boost the SEO of your page. Even though Google never talks about page views, you can look on YouTube, and usually most of the highest ranking videos have many views. Now make sure that you understand that I am not saying that views will get you to rank. If they are low-quality views, they won't help you. But if you can get many page views where people actually engage with your content and the search engine collects positive metrics about your site, that number of page views can go a long way to helping your SEO.

In this part of our training program I talk about how to make almost any page rank in Google search. It isn't easy, but it is possible.

Now that we have covered quite a bit about SEO, in this part of the course I talk about search algorithms in general. So in the future, no matter on what site you are trying to have your content or products rank higher, since in this part of the course you learn about how to dominate any search engine, you will be able to rank in whatever search engine you target in the future.