Shopify Power: Build An Ecommerce Website Using Shopify
***We’re honored that this is the best-selling E-commerce Course On Udemy***
Shopify Power: How To Build A Website, Sell Your Products, And Grow A Business On Shopify. Taught by award winning CEO and Adjunct Professor of Online Marketing at Northwest University – Jason Miles.
About The Instructor & His Authentic Credibility On This Topic: Together with his wife, Miles has sold millions online and their popular shopify website (Pixie Faire) has even been featured by Shopify as one of the sites premiere success case studies. Miles shares their insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built their Shopify site, which currently transacts 40,000-50,000 orders a month and serves over 1 million pageviews.
How Is This Course Different? This course includes analysis, opinions, techniques, short-cuts, and tips from the instructor that you won’t find on the help pages of Shopify, or in other Udemy courses. It also includes step-by-step site build demonstration section.
This course offers a unique and systematic framework for planning and launching a Shopify site in a step-by-step method that will prepare you for long-term ecommerce success.
Who Is This Course Designed For? Students should have a basic understanding, or willingness to learn web-building, such as having previously set-up a blog. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, product idea, or product plan. If you have a private label product you sell on Amazon, or are an artist, crafter, or seller of unique items – and need a fully functional ecommerce website – then this course will be of value to you.
Warning, Web Professionals – You May Find This Course Too Basic. We do not cover creating custom themes or working in Liquid (the code language of Shopify). This course is intended for entreprenuers, marketers, brand owners and small business people – not developers.
Welcome And Introduction
Have you heard about Shopify and wonder if it's right for you? In this video we discuss 10 reasons shopify is awesome and why it might be a good fit for your business needs.
An indepth overview of what this course covers!
In this video we discuss the 3 foundational aspects of Shopify.
In this video I provide a guided tour of the Shopify backend.
In this video we discuss the next steps you should take to get up and building quickly.
Pop Quiz for section one ...
Setting Up Your Shopify Site Like A Pro
In this video we walk through an overview of how Shopify Themes work.
In this video I share insider tips - 4 considerations when looking at themes to use.
Here is the sitebuilders checklist as a PDF File.
Here is the site builders checklist as a MSWord file.
In this video we walk through the first aspect of the site builder's checklist - the branding aspects.
In this video we discuss the 2nd aspect of the site builder's checklist - the product related aspects.
In this video we discuss the 3rd aspect of the site builder's check list - the pricing aspects.
In this video we discuss the 4th aspect of the site builder's check list - the placement (or distribution) aspects.
In this video we discuss the 5th aspect of the site builder's check list - the promotion related aspects.
In this video we do a guided tour of the Theme Marketplace.
In this video we walk through how to install a theme on your Shopify site.
Using The Shopify App Marketplace To Expand Your Store's Functionality
In this video we provide an introduction to the App Marketplace.
In this video we discuss 6 apps every Shopify site builder should consider installing.
In this video we give a guided tour of the App Marketplace.
In this video we discuss 7 insider tips for working with Apps.
Setting Up Your Products In Shopify
In this video we give an introduction to setting up products in your Shopify site.
In this video we discuss apps you may need to install depending on the types of products you plan to sell.
In this video we discuss integrating with Amazon.
In this video we provide a walk-through of setting up a product.
In this video we discuss 3 important insider secrets related to product strategies on Shopify.
Payment Options For Your Shopify Store
In this video we provide an overview to payment options on Shopify.
In this video we discuss the details of the Shopify Merchant Services Payment Processing Method.
In this video we the flow of payments from the customer to you depening on the various payment methods you install.
In this video we discuss the Shopify Point-Of-Sale Card Reader.
Email Integration Strategies, Apps & Resources
In this video provide an introduction to Email Marketing Integration.
In this video we discuss email address name collection via the Shopify Apps.
In this video we discuss email address collection via the Shopify Check-out process.
In this video we discuss two simple email marketing campaigns you should consider using.
An explanation of the email marketing "welcome" campaign.
An explanation of the email marketing "engagement" campaigns.
Here's a bonus ebook to help give you 49 insider tips related to Email Marketing!
Social Media And Sales Channels Integration With Shopify
In this video we give an introduction to Social Media Marketing integration.
In this video we give information related to site traffic - and the benefits of Facebook and Pinterest.
In this video we discuss using Instagram and Hashtags on your Shopify site.
In this video we show you a fun way to include Youtube videos on your product pages.
Analytics And Reporting Using Shopify & 3rd Party Apps
In this video we give an introduction to Shopify Reports & Analytics Tools.
In this video we give a a walk-through of Shopify Reports.
In this video we demonstrate how to take a Shopify report and turn it into actionable business insights.
In this video we discuss 3rd party analytics apps.
In this video we discuss how Google Analytics can help you understand what's happening on your Shopify site.
In this video we discuss the next steps on your journey!
Demonstration Site Build
In this video I welcome students to the demonstration site build portion of the course and explain a few details of how this section works.
In this video I kick off our site build and take the first steps to set up our new Shopify store.
In this video I walk through choosing a theme and also modifying your primary site slider image.
In this video I show you how to choose a theme's style (which may not be applicable to all themes).
In this video I walk you through the Shopify monthly subscription options and show you the difference between the less expensive and more expensive versions.
In this video I demonstrate how to set up pages on your Shopify site.
In this video I walk through how to organize the menu structures in a Shopify site.
In this video I walk through how to modify the site basic settings including font type, size, and general colors.
In this video I share how to add the Privy App for Exit Intent Pop Ups
In this video I show you how to set up your blog features.
In this video we continue our discussion of the blogging features.
In this video we walk through the Point-Of-Sale (POS) setup so you can sell in-person.
In this vidoe I walk you through how to set up your Google Analytics and Facebook Pixel.
In this final video we walk through the process of setting up your custom domain name in connection with your Shopify site.
The Last Lecture - What's Next
In this video I offer my support as you work on your Shopify site!
Join us at: https://www.winningonshopify.com
In the Inner Circle Program we work directly with students to master traffic strategies, which is by far, the #1 issue our students face. If you need to learn how to get ongoing qualified traffic to your Shopify site, you need to join our Inner Circle!
Here is a testimonial we recently received from one of our students:
“I started following Jason and the Winning On Shopify team about a year ago…Using his tips and methods … in 3 weeks I have gotten over 30,000 visits and over 8,000 customer emails added to my list... We have had a 26% conversion rate on those visits. I have sent two emails with a huge open rate and click through rate. One email this week resulted in over 1,000 visits to our new Shopify website in one day. I can only thank Jason and Winning on Shopify for these results. I could not have done it without them.” - Patrick Meyer
The program is a monthly subscription for just $19 (currently, although it will go up as soon as we hit 200 members) and so for just the price of a few Starbucks Coffees, you can learn techniques that could change your life!
In The Innter Circle Program We Provide:
- Monthly indepth video training on e-commerce topics!
- Implementation coaching for amazon and Shopify (and other platforms).
- Inspiration & exposure to best-practices via interviews & webinars!
- A private FB group of likeminded entrepreneurs
Join us at: https://www.winningonshopify.com
Thanks for watching our last lecture!
Jason Miles & Kyle Hamar