DID YOU KNOW…
90% of social media marketers can’t confidently measure ROI?
And 60% of them will actively avoid talking about ROI with their bosses and colleagues?
Sound familiar?
These stats mean that MOST Social Media Marketers feel doubtful about ROI and other essential skills.
So if you’ve ever…
Absolutely dreaded a meeting discussing social media budgets
Procrastinated starting your strategy because you’re unsure what your social media goals should be
Thought about calling in sick when it’s time to present the results of your latest campaign
Then you might have…
Social Media Spending-Phobia: the irrational fear of anything to do with the technical, numbers-oriented, money-focused side of social media.
Hey, I get it.
I’m Dasia, the creator of this course and the Founder of Critical Social.
And as a social media strategist who started off as a bright-eyed, hopelessly optimistic copywriter, I also got into social because it’s a fun and creative field.
But the truth is…
There’s a LOT of social media marketing where numbers rule, and hard facts matter more than big ideas.
In fact, you NEED strong Social Media Spending skills to unlock the true power behind your creative concepts!
And yes, you CAN learn the three Social Media Spending skills you need to skyrocket your career…
Calculating Social Media ROI
Budgeting For Social
Setting Social Media Goals
You don’t need to suffer from Social Media Spending Phobia anymore, there IS a cure!
YES, YOU CAN be in the top 10% of marketers who can clearly measure their ROI without breaking a sweat.
YES, YOU CAN bravely showcase the value of your work to your boss, your clients, and your colleagues – with clear statistics they can understand.
YES, YOU CAN discuss goals and budgets with straight-backed confidence, knowing that the numbers are on your side!
I know I can help you, because I’ve done it before.
For the past THREE YEARS, I’ve been training marketers just like you!
“Dasia is really interesting, freaking smart and engaging. I can’t believe I’m excited about doing actual work!” – Kiera Millar, Digital Marketing Manager
“Dasia makes working through the strategic elements of your brand a mentally stimulating joy. I learnt so much about my own brand!” – Tshego Senne, Founder Mbongo Media
“Dasia not only strives for perfection, she also inspires others to do the same. Her passion for social has made her indispensable.” – Rego Mamogale, Digital Marketer
FACT: When you know the Social Media Spending numbers are on your side… you won’t just FEEL better, you’ll DO better.
Your ROI calculation skills let you see the real value of every campaign, and every month of content, showing which tactics are the most profitable, so you can replicate success over and over again.
Suddenly, your clear goal-setting skills make every creative decision ten times easier to make.
Your budgeting skills help you feel calm and in control, as money works for you to create amazing social media successes.
And these three skills TOGETHER are a POWERFUL CAREER-BOOSTER!
After all, every agency, business and brand wants their social media efforts to translate into profit!
And if you can reliably, calmly, consistently create brilliant results with your Social Media Spending skills, you’re suddenly super valuable in your company, and in the job market!
So if you wouldn’t mind a raise, a promotion or a sweet new job (corner office, anyone?) then this course is for YOU.
Introduction
Social Media Goal Setting
What You’ll Learn
Why having clear business goals is important for social media
The difference between brand success and business success
What a sales funnel is
How to simplify the sales funnel for social media goal planning
The three types of social media goals
What You’ll Learn
What social media metrics are
Why metrics matter
Which metrics align with awareness, consideration and action goals
What You’ll Learn
What a social media benchmark is
How benchmarks give our goals context
The three types of benchmarks
How to use our benchmark to reach your total goal
What You’ll Learn
What S.M.A.R.T. goals are
How to apply the S.M.A.R.T checklist to your social media goals
How to create bulletproof goals with the social media goal template
Social Media ROI
What You’ll Learn
The definition of ROI
Why we calculate ROI
Where ROI fits within a campaign
The difference between positive, negative and break-even ROI
What You’ll Learn
The formula for calculating ROI
The five steps to completing the ROI formula easily
What You’ll Learn
Why you need to define the scope of your ROI measurement
How to define your scope
The difference between measuring sales and conversions
How to calculate conversion value
What You’ll Learn
The definition of profit
How to calculate profit as a business owner
How to define your profit margin
How to use profit margin to define your client’s total profit
How to calculate total conversion value
What You’ll Learn
The definition of social media investment
The three elements of investment: salaries, tools, and spend
What You’ll Learn
How to apply the ROI formula to a typical social media marketing campaign
What You’ll Learn
How to apply the ROI formula yourself through a case study
What You’ll Learn
What the investment to return ratio is
How to calculate your investment to return ratio
How to use your ROI Cheat Sheet
Social Media Budgeting
What You’ll Learn
The four kinds of context you need before you start budgeting
Two ways to set your business’ social media budget
What You’ll Learn
How to calculate your human resource costs
How to define your tools and materials costs
Where paid media spend fits into your budget
How to calculate your budget reserve
What You’ll Learn
The difference between guessing and estimating
The three-point estimation technique
How to estimate through benchmarks
How to estimate using sales figures
The definition of a dummy campaign
What You’ll Learn
Why content costs vary
Why content is a tactic rather than a goal
How to estimate the cost of your own content production
How much content is enough to meet your goals
The best practice post frequency across different social media platforms
What You’ll Learn
How to work with a small budget
When to add a mark-up to your budget
How to construct your social media budget