4.7 out of 5
13 reviews on Udemy

Solopreneur Marketing: Find Your Profitable Niche

Bulls-eye targeting & positioning for more profits! Easy steps from a marketing PhD & business consultant.
Lisa Cain, PhD
812 students enrolled
English [Auto-generated]
Choose your ideal, most profitable, target clients through an easy process
Communicate their positioning to those clients so they get top dollar for their offers
Understand the process so they can add additional niche markets as they continue to grow.
Learn it, do it and profit!

Over 750 students and eight 5-star reviews!

This course is part of my Small Local Business & Solopreneur Marketing Series! Great for service providers like wellness professionals, coaches, consultants, and more!

Grow your small business more quickly and have more fun working with the most profitable target clients.

  • Are you a small business owner or solopreneur?
  • Are you stuck at 50 to 70% capacity?
  • Are you ready to work with the right clients who will really value your services?

This course will help you focus on the ideal clients who are most profitable and create and clarify your positioning statement to attract them more easily while making more money! Fill your practice or business!

I’ve built my own business and consulted with hundreds of solopreneurs to help them build theirs too! The first step is honing in on the best target (or niche) markets where you’re the clear fit and they’re willing to pay more.

I bring my academic background with a Phd in marketing from The Wharton School along with nearly 15 years of practical experience to the course. You get the same concepts I teach in MBA programs, customized for small business owners.


Great online course teaching market positioning in a clear, concise program

Lisa’s course takes a step-by-step approach to teach you how to recognize your market, target your clients, and show you how to grow your niche. She uses worksheets and outside resources to help you understand how important it is to understand your client’s needs and to meet those needs most effectively, thereby creating long term clients whose value to your company is very high. She helps you hone in on your marketing statement and gain clarity about what you offer and to whom you should market it. A great class!

` Beth Hird, Camp Director

Read the rest of the five star reviews below!

About this course:

  • Full, free lifetime access
  • All future extra lectures and upgrades are always included for free
  • Unconditional Udemy 30 day money-back guarantee – that’s my personal promise of your success!
  • Worksheets and checklists so you can easily and quickly implement this approach for YOUR business.


  • To segment your market so you can evaluate and choose the most profitable target segments!
  • To do a careful evaluation that considers growth rate, profitability and other critical criteria
  • Position your business so that your ideal, profitable clients know that you ‘get them’ and they’re willing to pay more, be more loyal and refer to you more often.

I’ve worked with hundreds of small business owners and solopreneurs over the past 15 years. Plus I’ve taught MBA students similar material for just as long. This info is up to date with key learnings and customized for the small business owner who wants to know some of the why and what but really wants to know how to learn it, do it and profit!

“I was just telling a friend how Lisa has helped me to more than double my income in 9 months and I felt that I should let the whole world know. I am a self employed acupuncturist and prior to working with Lisa I was spinning my tail doing lots of stuff at once then getting tired and not doing anything for several months. I was feeling like my business was never going to grow. Lisa helped me to get clear about my business message, helped me to come up with strategic methods and timelines for reaching people, was a great sounding board for working out ideas and helping me to discern which marketing activities would NOT be worthwhile for me, my brand and my style. I cannot recommend her enough.”

~ Marie B, 5 Star Review posted on Yelp

Click the “take this course” button, top right, … don’t waste time or money, get started now!

Lisa Cain


Introduction: Grow your business through a targeted strategy

Introduction to bulls-eye positioning. Get the clients who will make you more money while you have more fun!

What is segmentation?

Quick summary of segmentation.

Why should I bother doing this whole thing? (or perhaps, Show me the money!)

Not just how, buy why. Applying this course doesn't just happen once in the lifetime of your business- it happens over and over again. Understand why.

Got Questions? Get Answers!

How do I segment my market to find the most profitable ones?

How do I segment my market? ... an example.

Great example of a big company and how they segment. Learn it, do it and profit!

Brainstorming - where to find the worksheet!

The worksheets you need plus an explanation.

Brainstorming! Finally, let's segment the market!

Your business segments! Brainstorm to build your own list of possibilities for more profits.

Two Free Online Tools to help you with your segments

A big favorite of my live workshop (and MBA) students. FREE online resources that describe specific market segments in the US and how they can be so helpful for you.

Evaluating the Segments & Starting to Describe Your Tribe

Great criteria for evaluating the possible segments. Short term, long term, profitability and more.

BONUS: Evaluating Profitability of Each Segment
BONUS: Using Facebook to Size the Market Segment

This is a quick screencast showing how to use the ad tool in Facebook to get relative sizes of different specific niche markets.

Wrap Up of How to Segment

Section wrap- up.

BONUS: Describe Your Tribe.

Describe Your Tribe!

Develop your buyer personas and describe your tribe! Get all the info with easy to use worksheets to get real clarity.

Not my Cup of Tea!

Positioning: What is it? And, How do I do it?

What is Positioning?

Find the sweet spot for your positioning by learning what it's all about.

Positioning Strategies

How are you different? Figure out which strategies work best for your business so you can make more money.

How do I write a positioning statement?

The secret of successful companies! Write your positioning statement with step by step instructions and great examples.

Wrap Up!

How can I use my positioning statement?

Put your hard work into place in all your marketing messages - slogans, taglines, and more!

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.7 out of 5
13 Ratings

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1 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion