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Start a Digital Marketing Agency – Business Plan & Documents

Business Plan & documents for an Online / Mobile Marketing Agency. Provide SEO, SMM, PPC, and other services to clients.
Instructor:
Jeff Mack
1,187 students enrolled
English [Auto-generated]
Have a completed business plan, financial model, pitch deck presentation and operating contracts for an Online Marketing Agency.
Have detailed financial projections for your Internet Marketing Agency.
Have a professional PowerPoint presentation to use as a marketing tool for acquiring clients.
Have a contract to sign clients up for SEO services.
Have a contract to sign clients up for SMM services.
Have a contract to sign clients up for other various online and mobile marketing services.

This course does not teach you how to do online marketing. This course provides an extensive set of documents for starting an Online Marketing Agency. You will need to know or learn online marketing skills such as SEO, SMM etc. on your own, or outsource them. The documents and course cover how you can contract freelancers on sites such as Fiverr and Upwork to provide services to clients you may not know how to do, or do not want to spend the time doing.

What you get in this course are:

1.) A full business plan template for an Online Marketing Agency. The document covers goals, keys to success, marketing strategies you can use to get clients, how to use freelancers and outsource work to them, and much more. The lectures show you how to customize the business plan for your specific company.

2.) A complete financial model. A 18 tab Excel workbook, that covers everything from start-up costs, income, expenses, assets, and more is included along with lectures on how to insert your own numbers so you can have a budget and financial projection for your company. Sample numbers are included to help you along the way.

3.) A Pitch Deck. A slide presentation template, that allows you to make a professional presentation of your online Marketing Agency to potential clients. You will learn how to customize this for your specific company, to include what services you want to offer and show clients why they should use you and your business for Online Marketing services. When complete you can use this to send out to bid on projects and make presentations.

4.) A sample SEO contract that you can use to sign clients up for SEO services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.

5.) A sample SMM (Social Media Marketing) contract that you can use to sign clients up for SMM services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.

6.) A Service Agreement that you can use to sign up clients for services such as PPC (Pay per Click), Email marketing, etc.  This is a services agreement that is broad in scope and can cover many services.

When you finish the course and customize the documents, you will have a professional business plan that you can use for your company, a professional presentation you can use to solicit clients and documents to sign clients up for services.

Online Marketing Agency - Business plan & Document introduction

1
Introduction - Using Business Templates to start an Online Marketing Company

This course does not teach how to do online marketing. This course supplies documents such as a business plan, PowerPoint presentation, Excel financial model and contracts; along with lectures on how to customize them.

If you already know how to do Online / Internet marketing and social media marketing and want to start a company to supply these services to clients, then this course and documents will be good for you.

The course discusses outsourcing to freelancers for services you may not know how to do yourself, or do not want to spend time doing.


Start your own Online Marketing Business - Template and document download

1
Word, Excel and PowerPoint Document Download - Course materials

Download high quality hybrid business plan template documents for starting a Online Marketing Agency. Business Plan in Word, Financial Projections in Excel and Presentation in PowerPoint and contracts.

*Legal Disclosures & terms of use– All documents are copyrighted; by accepting these products, you are granted a limited right to use our copyright for your own personal and business use. This use is limited to the initial buyer of the document(s) and it is understood that these documents are not for re-sale, copyright or to be posted on the web.

2
New Documents - Check back periodically for updates and documents

Newly added to the course. A 3 year Income Projection for a Digital Marketing agency. This Excel worksheet allows users to calculate projected income for their Digital Marketing Agency by specifying the Service, Price for Service and Number of Services provided. Figures calculated with this worksheet can be used as entries into the more extensive Excel business plan workbook under the income / sales figure projections, or this sheet can be used as a stand alone for those who wish to just have a very quick and simple income projection. As a management tool, this worksheet can be used to figure our how many of each service and how much you will need to charge for each service in order to reach a certain income goal.

DOWNLOAD FROM LECTURE 2 above

Online and Mobile Marketing Company Business Plan

1
Cover Page

This lecture shows students the cover page of the Online and Mobile Marketing Company Business Plan. 

2
Table of Contents

This lecture shows how to use and customize the table of contents for the business plan

3
Executive Summary

This lecture covers the executive summary of the business plan

4
Objectives

This lecture covers the objectives for the business

5
Mission

This lecture discusses the mission statement for the company

6
Keys to Success

The keys to success for the company are discussed in this lecture

7
Vision

The company's vision statement is covered in this lecture

8
Company Summary

The company summary area of the business plan is covered in this lecture

9
Business Philosophy

The company's business philosophy is discussed in this lecture

10
Management

This lecture instructs students on where to enter the bios of there team members

11
Organizational Chart

Customizing the organizational chart is covered in this lecture

12
Outsourcing

This lecture goes over the use of outsourcing for a small online marketing agency 

13
Services

This lectures talks about the services of the company

14
Market Analysis

This lecture provides a market analysis for the market the company will be operating in

15
Competitive Edge

The competitive edge the company will have is discussed here

16
Strategy & Implementation

Strategy & implementation for the company is covered here

17
Marketing & Sales Strategy

The marketing strategy and promotional methods for the company are covered here

18
S.W.O.T. Analysis

A S.W.O.T analysis for the company is presented in this lecture

19
Financials

A review of the financial statements is discussed in this lecture

Online and Mobile Marketing Company Financial Projections - Excel worksheets

1
Required Start-up Funds

Start-up and funding for the company are covered in this lecture

2
Wages & Salaries

This lecture shows students how to customize the wages and salaries section of the Mobile and Online Marketing Company Excel financial projections.

3
Fixed Operating Expenses

Fixed operating expenses for the company are detailed and discussed here

4
Tutorial Notes

Notes regarding the excel worksheets are in this lecture

5
Financial Summary Estimate

A quick summary estimate of the income for the Mobile and Online marketing business is discussed in this lecture. A chart populates in the Excel for review.

6
Cash Receipts and Disbursements

Cash receipts are covered in this lecture

7
Beginning Balance Sheet

The beginning balance sheet is covered here

8
Income Statement Forecast Year 1 Monthly

This lecture covers year 1 income statement

9
Cash Flow Statement Year 1

Year 1 cash flow statement is covered in this lecture

10
Balance Sheet Year 1

Year 1 balance sheet is reviewed in this lecture

11
Year End Summary Income and Expense Statements - Years 1 to 3

Year end summary profit and loss statements are discussed in this lecture

12
Income Statement Year 2

Year 2 income statement is covered in this lecure

13
Cash Flow Statement Year 2

Year 2 cash flow statement is covered here

14
Balance Sheet Year 2

2nd year balance sheet is discussed here

15
Income Statement Year 3

3rd year income statement is covered in this lecture

16
Cash Flow Statement Year 3

Year 3 cash flow statement is covered in this lecture

17
Balance Sheet Statement Year 3

3rd year balance sheet is reviewed in this lecture

18
Final Check

A final check of the financials is covered in this lecture

19
Amortization Schedule

An amortization schedule is covered here 

Presentation Deck

1
Cover Slide

The cover page of the company presentation is covered in this lecture

2
About Us

This lecture covers the about us slide 

3
Our Services

This lecture covers the Our Services slide of the company presentation

4
Why Use An Online & Mobile Marketing Agency

This lecture covers the why use a marketing agency slide of the company presentation

5
Our Solution

This lecture covers the Our Solution slide of the company presentation

6
Reasons To Use Our Services

This lecture covers the reasons to use our services slide of the company presentation

7
Our Process

This lecture covers the Our Process slide of the company presentation

8
Management & Team

This lecture covers the Management slide of the company presentation

9
For Further Information

This lecture covers the contact slide of the company presentation

10
Adding Slides & Changing Design

How to add more slides and change the design of the presentation

SEO Contract

1
SEO Contract / Agreement Download

This is an SEO contract / agreement that you can use for signing up clients that you will be offering SEO services.

*IMPORTANT NOTE - We are offering no legal advice, simply supplying a document and explaining how to fill it in to the best of our knowledge. Seeking the advise of a legal professional is highly recommended before entering into a legal contract.

2
SEO Service Agreement page 1

SEO contract page 1

3
SEO Service Agreement page 2

SEO contract page 2

4
SEO Service Agreement page 3

SEO contract page 3


5
SEO Service Agreement page 4

SEO contract page 4

6
SEO Service Agreement page 5

SEO contract page 5

7
SEO Service Agreement page 6

SEO contract page 6

8
SEO Service Agreement page 7

SEO contract page 7

SMM (social media marketing) Consulting Agreement

1
SMM Agreement - page 1

SMM agreement page 1

2
SMM Agreement - page 2

SMM agreement page 2

3
SMM Agreement - page 3

SMM agreement page 3

4
SMM Agreement - page 4

SMM agreement page 4

Services Agreement (Broad)

1
Services Agreement - page 1

Services Agreement Page 1

2
Services Agreement - page 2

Services Agreement Page 2

3
Services Agreement - page 3

Services Agreement Page 3

4
Services Agreement - page 4

Services Agreement Page 4

5
Services Agreement - page 5

Services Agreement Page 5

6
Services Agreement - page 6

Services Agreement Page 6


7
Services Agreement - page 7

Services Agreement Page 7

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