Start a Digital Marketing Agency – Business Plan & Documents
This course does not teach you how to do online marketing. This course provides an extensive set of documents for starting an Online Marketing Agency. You will need to know or learn online marketing skills such as SEO, SMM etc. on your own, or outsource them. The documents and course cover how you can contract freelancers on sites such as Fiverr and Upwork to provide services to clients you may not know how to do, or do not want to spend the time doing.
What you get in this course are:
1.) A full business plan template for an Online Marketing Agency. The document covers goals, keys to success, marketing strategies you can use to get clients, how to use freelancers and outsource work to them, and much more. The lectures show you how to customize the business plan for your specific company.
2.) A complete financial model. A 18 tab Excel workbook, that covers everything from start-up costs, income, expenses, assets, and more is included along with lectures on how to insert your own numbers so you can have a budget and financial projection for your company. Sample numbers are included to help you along the way.
3.) A Pitch Deck. A slide presentation template, that allows you to make a professional presentation of your online Marketing Agency to potential clients. You will learn how to customize this for your specific company, to include what services you want to offer and show clients why they should use you and your business for Online Marketing services. When complete you can use this to send out to bid on projects and make presentations.
4.) A sample SEO contract that you can use to sign clients up for SEO services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.
5.) A sample SMM (Social Media Marketing) contract that you can use to sign clients up for SMM services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.
6.) A Service Agreement that you can use to sign up clients for services such as PPC (Pay per Click), Email marketing, etc. This is a services agreement that is broad in scope and can cover many services.
When you finish the course and customize the documents, you will have a professional business plan that you can use for your company, a professional presentation you can use to solicit clients and documents to sign clients up for services.
Online Marketing Agency - Business plan & Document introduction
This course does not teach how to do online marketing. This course supplies documents such as a business plan, PowerPoint presentation, Excel financial model and contracts; along with lectures on how to customize them.
If you already know how to do Online / Internet marketing and social media marketing and want to start a company to supply these services to clients, then this course and documents will be good for you.
The course discusses outsourcing to freelancers for services you may not know how to do yourself, or do not want to spend time doing.
Start your own Online Marketing Business - Template and document download
Download high quality hybrid business plan template documents for starting a Online Marketing Agency. Business Plan in Word, Financial Projections in Excel and Presentation in PowerPoint and contracts.
Newly added to the course. A 3 year Income Projection for a Digital Marketing agency. This Excel worksheet allows users to calculate projected income for their Digital Marketing Agency by specifying the Service, Price for Service and Number of Services provided. Figures calculated with this worksheet can be used as entries into the more extensive Excel business plan workbook under the income / sales figure projections, or this sheet can be used as a stand alone for those who wish to just have a very quick and simple income projection. As a management tool, this worksheet can be used to figure our how many of each service and how much you will need to charge for each service in order to reach a certain income goal.
DOWNLOAD FROM LECTURE 2 above
Online and Mobile Marketing Company Business Plan
This lecture shows students the cover page of the Online and Mobile Marketing Company Business Plan.
This lecture shows how to use and customize the table of contents for the business plan
This lecture covers the executive summary of the business plan
This lecture covers the objectives for the business
This lecture discusses the mission statement for the company
The keys to success for the company are discussed in this lecture
The company's vision statement is covered in this lecture
The company summary area of the business plan is covered in this lecture
The company's business philosophy is discussed in this lecture
This lecture instructs students on where to enter the bios of there team members
Customizing the organizational chart is covered in this lecture
This lecture goes over the use of outsourcing for a small online marketing agency
This lectures talks about the services of the company
This lecture provides a market analysis for the market the company will be operating in
The competitive edge the company will have is discussed here
Strategy & implementation for the company is covered here
The marketing strategy and promotional methods for the company are covered here
A S.W.O.T analysis for the company is presented in this lecture
A review of the financial statements is discussed in this lecture
Online and Mobile Marketing Company Financial Projections - Excel worksheets
Start-up and funding for the company are covered in this lecture
This lecture shows students how to customize the wages and salaries section of the Mobile and Online Marketing Company Excel financial projections.
Fixed operating expenses for the company are detailed and discussed here
Notes regarding the excel worksheets are in this lecture
A quick summary estimate of the income for the Mobile and Online marketing business is discussed in this lecture. A chart populates in the Excel for review.
Cash receipts are covered in this lecture
The beginning balance sheet is covered here
This lecture covers year 1 income statement
Year 1 cash flow statement is covered in this lecture
Year 1 balance sheet is reviewed in this lecture
Year end summary profit and loss statements are discussed in this lecture
Year 2 income statement is covered in this lecure
Year 2 cash flow statement is covered here
2nd year balance sheet is discussed here
3rd year income statement is covered in this lecture
Year 3 cash flow statement is covered in this lecture
3rd year balance sheet is reviewed in this lecture
A final check of the financials is covered in this lecture
An amortization schedule is covered here
The cover page of the company presentation is covered in this lecture
This lecture covers the about us slide
This lecture covers the Our Services slide of the company presentation
This lecture covers the why use a marketing agency slide of the company presentation
This lecture covers the Our Solution slide of the company presentation
This lecture covers the reasons to use our services slide of the company presentation
This lecture covers the Our Process slide of the company presentation
This lecture covers the Management slide of the company presentation
This lecture covers the contact slide of the company presentation
How to add more slides and change the design of the presentation
This is an SEO contract / agreement that you can use for signing up clients that you will be offering SEO services.
*IMPORTANT NOTE - We are offering no legal advice, simply supplying a document and explaining how to fill it in to the best of our knowledge. Seeking the advise of a legal professional is highly recommended before entering into a legal contract.
SEO contract page 1
SEO contract page 2
SEO contract page 3
SEO contract page 4
SEO contract page 5
SEO contract page 6
SEO contract page 7
SMM (social media marketing) Consulting Agreement
SMM agreement page 1
SMM agreement page 2
SMM agreement page 3
SMM agreement page 4
Services Agreement (Broad)
Services Agreement Page 1
Services Agreement Page 2
Services Agreement Page 3
Services Agreement Page 4
Services Agreement Page 5
Services Agreement Page 6
Services Agreement Page 7