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Tapping Into The Power of Inspired Marketing

6 Steps to Transform How You View Marketing and How You Do Marketing
Instructor:
Debbie LaChusa
208 students enrolled
English [Auto-generated]
What Inspired Marketing is and how it differs from Traditional Marketing.
6 Steps to help you tap into Inspired Marketing Ideas to market your business.
How the motivation and intention behind your marketing can make all the difference.
What Inspired Target Marketing is and how to use it in your business.
How to use Inspired Copywriting to write the perfect copy to market your programs and services.
How to transform Traditional Marketing Strategies into Inspired Marketing Strategies.
How using the concept of Inspired Selling can totally transform how you feel about selling your services.

Does marketing and selling your services feel like something you have to do, but wish you didn’t?

Do you wonder if you’re doing it right?

Do you find yourself getting overwhelmed trying to keep up with all the latest marketing trends?

Are you frustrated with the time it takes to learn online marketing, or other marketing strategies?

Are you tired of doing what you think you need to do to market yourself, only to have that marketing fail?

Do you struggle with writing marketing copy?

Do you feel like you have to use social media, video, Facebook Live, or other marketing activities you really don’t like doing?

Do you wish you could find a way to market your services that feels good to you and actually works?

I’d like to introduce you to something I call Inspired Marketing.

I studied marketing in college and I’ve worked in marketing for over 30 years. I’ve marketed other people’s million dollar businesses and I’ve marketed my own businesses. I’ve learned and done marketing strategies that, frankly, didn’t feel very good to me, but that I did because I thought I had to in order to be successful.

In fact, I almost left my own business because of marketing.

A few years ago I almost walked away from my online business because so many of the online marketing strategies I was being taught just didn’t feel good to me. They felt manipulative and out of integrity. I got to a point where I just wasn’t willing to do them anymore.

After taking a short hiatus from my business, I realized that if I had been successful in marketing before learning all of those online strategies that didn’t feel good, why not just go back to what I knew. Go back to the marketing I was inspired to do. The marketing I did my way. So that’s exactly what I did. And you know what, it worked just fine online!

Inspired Marketing vs. Traditional Marketing.

Having marketed both ways online—traditional and inspired—I can tell you it’s absolutely possible to be successful marketing inspired. Not only does it feel a whole lot better, it absolutely works. In fact, in my experience it works better, especially if you’re serious about creating a long-term business, and not just making a quick sale.

Yes, I’ve taught a lot of marketing courses over the years.

And I stand by all of those courses. Because quite honestly there is a thread of inspired marketing running through all of them. That’s just how I’ve always marketed. Well, with the exception of a few years when I got caught up listening to too many other people and believing that in order to be successful online I had to follow their systems and blueprints. And, telling me I had to use tactics like manufactured scarcity and manipulation in order to get people to click and buy.

That is absolutely NOT TRUE! There is another way.

I’m here to tell you, that if you’re like me and you simply don’t want to market that way, you don’t have to.

I created my first six-figure business before I had ever even heard of those tactics. And, I’ve created two more six-figure businesses since then, using Inspired Marketing strategies and tactics. And that’s why I’m so excited about this course.

In it I’m going to teach you:

  • What I mean by Inspired Marketing, Inspired Ideas, and Following Inspiration
  • The differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)
  • The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your business
  • How the motivation and intention behind your marketing can make all the difference
  • What Inspired Target Marketing is and how to use it in your business
  • How to use Inspired Copywriting to write the perfect copy to market your programs and services
  • How to use something I call “The Marketing Copy Tree” to help you write copy more easily
  • How to transform Traditional Marketing Strategies into Inspired Marketing Strategies 
  • How to use Inspired Marketing Strategies and Tactics
  • How using the concept of Inspired Selling can totally transform how you feel about selling your services

In this course you get:

  • 23 Instructional Videos taught by Debbie LaChusa, a 30-year marketing veteran
  • Companion Course Ebook/Workbook
  • Handouts and Worksheets to help you apply what you’re learning to your business
  • Assignments you can submit and receive feedback directly from the Debbie LaChusa

Introduction

1
Introduction

Be sure to download the companion ebook attached to this lesson. I will be asking you to read sections as part of the assignments included in this course.


2
Inspired Ideas and Following Inspiration
3
The Inspired Marketing Mindset vs. The Traditional Marketing Mindset
4
Understanding and Accepting the Concept of Inspired Marketing

The Circle of Inspired Marketing

1
Circle of Inspired Marketing: An Overview
2
Following The Circle of Inspired Marketing
3
Step 1: Intention
4
What are your Marketing Intentions?
5
Step 2: Allow
6
Allowing for Inspired Marketing Ideas
7
Step 3: Inspiration
8
Cultivating and Following Inspiration
9
Step 4: Act
10
Acting on Inspired Marketing Ideas
11
Step 5: Let Go
12
Letting Go of Expectations
13
Step 6: Trust
14
Learning to Trust

Implementing Inspired Marketing

1
Inspired Marketing vs. Traditional or Pushy Marketing
2
Inspired Target Marketing

Be sure to download, print out, and complete the worksheets attached to this lesson:

  1. Ideal Client Worksheet
  2. Pain-Promise Worksheet
  3. Value Worksheet

You will find them in both PDF and Word formats. Use whichever format you prefer.

I've also included a completed "Example" of the Pain-Promise Worksheet for your review.



3
Identifying Your Ideal Client
4
Understanding what you do for people and what you're really selling
5
Owning Your Value

Inspired Copywriting

1
Inspired Copywriting

Be sure to download The Marketing Copy Tree Worksheet and complete it. You will find it in both PDF and Word formats. Please use whichever format you prefer. You will also find a completed worksheet as an example.

2
The Marketing Copy Tree

Be sure to download and complete the Marketing Copy Tree worksheet to get clear and focused on what you want, and need, to say in your marketing. This worksheet is based on the Creative Brief process used by marketers, copywriters, and advertising agencies. I've made it as simple as possible so anyone can use it to write more effective copy.

I've also included a completed "Example" worksheet for your review.

3
Completing The Marketing Copy Tree Worksheet

Inspired Marketing vs. Influence & Persuasion

1
Inspired Marketing vs. Influence: FOMO
2
Reciprocation
3
Social Proof
4
Commitment and Consistency
5
Know, Like, and Trust
6
Authority
7
Scarcity

Inspired Marketing Strategies and Tactics

1
Inspired Marketing Strategies and Tactics

Be sure to download the handout attached to this lesson: 50 Ways to Market Yourself

Inspired Selling

1
Inspired Selling

Be sure to download the handout attached to this lesson: Inspired Selling: 10 Steps

Conclusion

1
Let's Wrap Things Up!
2
Wrapping Things Up
3
Join the Live Inspired Facebook Group
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

3 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion