4.55 out of 5
12 reviews on Udemy

Target Marketing – Find Your Best Prospects Today

Save Time & Save Money!
Norma Rist
1,089 students enrolled
1) Choose your best target market; 2) Eliminate poor markets; 3) Reduce your marketing time; 4) Save money

Compare Target Markets and choose your best.  Create your own criteria to apply to potential target markets – the Target Marketing Tool will show the best markets for you.  Save time and money marketing to the targets that will make the best clients. Workbook pages are attached to the first lecture; you can print them and fill in with your own information.  With the results you will be ready to prepare a mini-marketing plan to connect with this target market.  Join us inside and get started on your Target Marketing Tool right away.

Learn About the Target Marketing Tool

Introduction to Target Marketing - Find Your Best Prospects Today!

Save time and save money!  Understand your Actual Market, Potential Market and your best Target Market.  Print your resource pages and fill in as you go.

Market Segments/Types - Potential Target Markets

Compare potential Target Markets and identify the best for you - based on your own criteria.  Look at the 8 page handout from Lecture 1 and see the sample finished form on page 3 - there it is - the best target market for a real company.

Criteria to Evaluate Prospects - Your Own!

Think about your own criteria for identifying your best prospects.  Perhaps you will want the highest revenue, or perhaps you will want a quick sales cycle.  Other choices might involve prospects that will potentially offer repeat business.  It is great to choose your own criteria.

Fine-tune Your Target Marketing Tool

If the Results are Unclear

It is easy to adjust your Target Marketing Tool - add additional criteria, or add a scale of numbers.

Narrow More - Improve Your Target Marketing Tool

Wow - you can drill down more and keep narrowing your best prospects - all with the same Target Marketing Tool.

First Draft is in Pencil

It is so easy to adjust your Target Marketing Tool after your first draft is complete.  And you can use this tool over and over again as often as you wish to get more focus about your best target prospect.

Modify the Tool for Your Personal Criteria

Unique Criteria - Personal Criteria - Just for You

Perhaps you have some unique and special criteria to add.  You want to do new work, you want this work to lead to your long term goal.  Or perhaps do work that is on the cutting edge?  Geography may play a part in your criteria.  You get to choose.

Create Your Mini-Marketing Plan & Be in Control of Your Future

How to Use Your Results and Create Your Mini-Marketing Plan

As soon as you see the results you will want to create a mini-marketing plan - to connect with your best prospects.  Learn the two easy ways to do that!

Ask Questions

Have a quick question?  I will be there to answer your questions.  This is so exciting!  And after you identify your best prospects, you will be anxious to put your marketing plan in place asap.

BONUS - Norma's Nuggets - Five Ways to Market on a Shoestring

My bonus to you:  Five Ways to Market on a Shoestring.  Just what small business owners and independent professionals want!

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion