Compare Target Markets and choose your best. Create your own criteria to apply to potential target markets – the Target Marketing Tool will show the best markets for you. Save time and money marketing to the targets that will make the best clients. Workbook pages are attached to the first lecture; you can print them and fill in with your own information. With the results you will be ready to prepare a mini-marketing plan to connect with this target market. Join us inside and get started on your Target Marketing Tool right away.
Learn About the Target Marketing Tool
Save time and save money! Understand your Actual Market, Potential Market and your best Target Market. Print your resource pages and fill in as you go.
Compare potential Target Markets and identify the best for you - based on your own criteria. Look at the 8 page handout from Lecture 1 and see the sample finished form on page 3 - there it is - the best target market for a real company.
Think about your own criteria for identifying your best prospects. Perhaps you will want the highest revenue, or perhaps you will want a quick sales cycle. Other choices might involve prospects that will potentially offer repeat business. It is great to choose your own criteria.
Fine-tune Your Target Marketing Tool
It is easy to adjust your Target Marketing Tool - add additional criteria, or add a scale of numbers.
Wow - you can drill down more and keep narrowing your best prospects - all with the same Target Marketing Tool.
It is so easy to adjust your Target Marketing Tool after your first draft is complete. And you can use this tool over and over again as often as you wish to get more focus about your best target prospect.
Modify the Tool for Your Personal Criteria
Perhaps you have some unique and special criteria to add. You want to do new work, you want this work to lead to your long term goal. Or perhaps do work that is on the cutting edge? Geography may play a part in your criteria. You get to choose.
Create Your Mini-Marketing Plan & Be in Control of Your Future
As soon as you see the results you will want to create a mini-marketing plan - to connect with your best prospects. Learn the two easy ways to do that!
Have a quick question? I will be there to answer your questions. This is so exciting! And after you identify your best prospects, you will be anxious to put your marketing plan in place asap.
My bonus to you: Five Ways to Market on a Shoestring. Just what small business owners and independent professionals want!