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The Complete Google AdWords Course: Beginner to Expert!

6-hour Beginner to Advanced Guide to Google Adwords. Learn effective Online Advertising using Search Network & YouTube!
Instructor:
Suppoman ™
22,099 students enrolled
English [Auto-generated]
Run a Google Adwords Campaign that captures high-quality leads for your business or website

If you are looking to convert browsers into Sales with the world’s most powerful Online Advertising tool, Google Adwords, you may love this Udemy Course!

In this 5 hour Complete Google Adwords Course, you will learn to go from Beginner to Advanced in Online Advertising on the World’s Biggest Search Engine.

In this course, you will learn how to:

  • Write a Super-Effective Ad using the new Expanded Text Ads
  • Choose keywords that trigger your ad to be shown to ‘buying’ browsers
  • Enable more conversions by attaching other product links to your ad
  • Maximise clicks and traffic to your web pages with ease
  • Select a bid strategy that gets you profit on your ad spend
  • Do Power Product Marketing on YouTube via Google Adwords for Video

Google Adwords can be the most powerful tool you have in your business-building arsenal to boost the sales of your product or service.

You will have Udemy’s 30 day money back guarantee if for what ever reason this course did not meet your expectations, meaning the only thing you risk is your time!

So get learning Google Adwords and see precisely how you can turn the button on for your sales and start converting clients by the end of the day!

Don’t delay, every minute could be costing you money!

Welcome to The Google AdWords Course!

1
Thank you for learning Google AdWords with me! Here is what you will learn!
2
What is Google AdWords?

Let's Get Started With Google AdWords!

1
Setting up your Google AdWords Account!
2
Overview of Google AdWords Campaign Terms Simplied!
3
What is a Campaign!
4
Ad Groups and Adverts Explained Simply!
5
What are Keywords, and Why are they Vital?
6
Your First Exercise - Getting Prepped for Campaigning!

How To Create a Campaign, the Effective Way!

1
Selecting the correct campaign and naming it!
2
Should you promote via Google search partners?
3
How to use Location targetting effectively!
4
Advanced Location Targetting - most people don't use this, but you should!
5
Location Options - This can save money on wasted targetting!
6
Setting Your Language Targeting!
7
Setting up your first big strategy (Beginner level)
8
Ad extensions
9
Overview of Advanced Settings

How to Write Super-Powerful Ads!

1
Writing your first Ad - This is Essential for Success!

Keywords - The Heart of Your Adwords Campaign!

1
Welcome to the Keywords Section!
2
What is a Keyword and Why Is It Essential?
3
Keyword Match Types Are Vital for Increased Conversions!
4
Researching Keywords Via Google Adwords Tool
5
Researching Keywords in Google Keyword Planner!
6
Researching Keywords Using Google Search
7
Using Google related searches for Keyword Planning!
8
Using Facebook Groups for Keyword Planning!

Setting up Payments and Billing!

1
Setting up Payments and Billing!

Creating your Google Adwords Conversion Campaign

1
Understanding AdWords terms such as CTR, Impressions, CPC & Conversions.
2
Setting up your AdWords account for Conversion Tracking
3
Adding a Conversion Tag to your Website to track Sales!

Google Adwords Bid Strategies! (Advanced)

1
Introduction to Bid Strategies!
2
Target Search Page Location - What is it, and why choose it?
3
Target CPA - What is it, and why choose it?
4
Target ROAS - What is it, and why choose it?
5
Target Outranking Share - What is it, and why choose it?
6
Maximise Clicks - What is it, and why choose it?
7
Enhanced CPC - What is it, and why choose it?
8
Manual CPC - What is it, and why choose it?
9
Choose which Bid Strategy meets your needs!

Enhancing your Advert with Ad Extensions

1
What are Site Extensions?
2
5 Reasons Why You Need Site Extensions!
3
What are the different Ad Extension types?
4
How to Add Location, Call, App & Callout Ad Extensions to your Ad
5
How to View Your Finished Ad!

How you should approach your Campaign results!

1
Be Ruthless: Scale What Works, Pause What Doesn't!

Remarketing - The Advanced Way to Achieve Conversions!

1
What Is Remarketing & What are the Benefits!
2
How Does Remarketing Work? This is so Awesome!
3
How To Add Your Google Remarketing Tag to Your Website!
4
Setting up Remarketing Lists for specific Webpage Visitors
5
How To Add Remarketing Audiences to a Campaign

Google Adwords For Video!

1
What is Google Adwords For Video?
2
PROOF: The Amazing Results from Google Adwords
3
How to Access Google Adwords For Video!

What Works on YouTube to get success!

1
See how many Views I have paid for on YouTube!
2
Statistics that back up Why you should be on YouTube!
3
What Works on YouTube To Get Success!
4
How to be Entertaining in a serious / dry subject!
5
How To Rank Number 1 On YouTube!

How To Create a $0.01 Google Adwords For Video Campaign

1
Selecting In-Stream, Video Discovery or Bumper Ads!
2
Network, Location and Language Targetting
3
Device Selection, Ad Scheduling and Advanced Settings
4
Why In-Stream Ads are the most effective!
5
Choosing Demographics and Affinity Audiences
6
Using Keywords for Hyper-Relevant Traffic!
7
Using Placements for the Best Match!
8
Remarketing, Topics and Finishing Your Ad!

Watch Me Launch & Rank a Marketing Video for my Product!

1
Create a Long promotional Video to enable a Higher Watch Time!
2
How to find Keywords that Rank on the First Page!
3
How To Get Keywords That Rank On The First Page Of YouTube
4
How to Intro your Video to encourage Engagement!
5
Do this helpful View hack before you publish!
6
How I Rank Number One on YouTube in Seconds!
7
Putting a $0.01 Ad on The Video to help it rank on harder keywords!
8
A Really Powerful SEO Tactic to help your Video be found on Google!
9
Websites to Enhance your Off-Page SEO!

Congratulations on Completing This Course!

1
Conclusion To This Google Adwords Course! Hope you enjoyed!
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

5 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion