The Essence of Facebook Marketing for Fanpage Admins
People who participate in Facebook want to connect with other people (friends, family or personalities). It is usually NOT their main objective to connect with brands. However, most brands are on Facebook, and having a Fanpage has become a self-imposed “necessity" for companies.
But for brands to connect with people, users need to perceive they can receive something in return, whether it is a fun fact, exclusive information, a great video, a discount, a promotion, or just a way to easily communicate with the brand.
The key then, is not just to “be on Facebook", but to use Facebook to YOUR advantage. At the end of the day, Facebook is just one more marketing channel to reach your customers and fans. Learn to use it wisely!
Whether you are a Facebook Admin that is just getting started, or you already manage several Fanpages, this course will help you greatly improve your brands delivery and performance on Facebook.
Become a Facebook Marketing Expert for Your Brand
This Hands On Course will cover a range of marketing observations that will tremendously improve the way you manage your Fanpage. We´ll give you easy to grab concepts and super useful visual tips, tricks and examples that will help you position your Fanpage for success!
Contents and Overview
The course is broken up into three sections. We will cover:
- The basics to constructing brand presence and brand image on Facebook and setting the expectations right. You will Discover 5 crucial elements that cannot be overlooked.
- Learn to focus on the most important things to improve Fanpage performance.
- Easy and practical tips you can apply right now.
What Will I Learn on this course?
At the end of this course, you will start branding your product on Facebook like a pro. You will dramatically improve the way you manage your Fanpage, and have a better understanding on what you need to focus on, that will deliver better results for your brand.
What is the Target Audience?
This course is meant for those who manage a Facebook Fanpage for a product or brand. Basic Facebook knowledge is expected.
About The Instructor
Beatriz Mejia has more than 10 years' experience in marketing and strategic marketing communications with top multinational corporations. She has studied and worked in the US, Europe and Latin America where she has given excellent results to employers, professors and clients.
Now self-employed, she has been developing Social Media Marketing Strategies geared toward small businesses, through her company Click-Branding. She has helped businesses manage their websites, social media and blogs, by providing targeted marketing strategies and courses specifically tailored for owners, managers, and businesses personnel.
Answer important questions such as:
- What is the main problem with most Fanpages?
- Why is the KEY not within Facebook but within the Fanpage Manager?
- What do fans want?
Constructing Brand Presence in Facebook – 5 Key Elements
What are top brands doing that is worth imitating? Learn how to show off your brand in a clear and visual way.
Negative comments in Facebook can scale and quickly get out of hand, leaving you with negativity around your brand. Learn how to effectively handle a crisis on Facebook.
The importance of content is crucial: engage your fans with what you say.
Learn easy and applicable ways to amplify and multiply your message to attract more traffic to your Fanpage.
Don´t waste time tracking metricks that don´t matter as much. Quickly navigate and monitor the metrics that matter most: engagement and reach. Know a few other important key elements to look for in a quick way to understand what works best for your brand and your target market.
Putting it all together: a strategy planned in advance is much easier to execute. Get tactics and recommendations for your Fanpage.
Briefly test your knowledge!
Boost Fanpage Performance
Stimulate your fans to make key actions that can rank higher on Facebook´s algorithm and make you improve your Fanpage performance.
Tips You Can Apply Now!
View some tips and examples you can start doing right now.
Get inspired by others! A little inspiration might go a long way. Also find course conclusions and final recommendations.