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The Essential Guide to Entrepreneurship by Guy Kawasaki

Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls
Instructor:
Guy Kawasaki
15,034 students enrolled
English More
An overview of the key aspects of entrepreneurship
The most important do’s and dont’s of an entrepreneur
Anecdotal advice based on real world examples
The critique of a live pitch by an aspiring entrepreneur
An FAQ section where Guy answers questions asked by his social media audience
This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
This course is not for people who aren't looking to be decision makers in their company

The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you’re even remotely interested in becoming an entrepreneur or starting your own business, you can’t afford to miss out on Guy’s 30 years of hard-earned wisdom.

Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following

·Master the essential steps for creating your own company.

·View your startup through the eyes of marketing evangelist Guy Kawasaki.

·Improve the efficiency of your business plan by learning what steps to avoid.

·Experience a live pitch by an entrepreneur and hear uncensored feedback.

Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor

In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor.

Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.

Contents and Overview

Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.

·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business.

·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback.

·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?”

After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.

Introduction

1
Introduction

Launching

1
Ask Simple Questions
2
Ideas and Prototyping
3
Making a mantra
4
Exercise: What is your mantra?
5
Business models
6
Telling a story
7
Positioning your product
8
Exercise: Craft your positioning
9
Adoption vs. scaling
10
Crossing the chasm
11
Incubation
12
Common mistakes Entrepreneurs make
13
How to forecast
14
Conclusion
15
Supplementary material

Pitching

1
The why and how of a pitch
2
Exercise: What does your startup do?
3
Basics of a pitch
4
Exercise: Do the math
5
My ideal pitch
6
Exercise: Videotape yourself
7
Things that can go wrong
8
Things to avoid doing in a pitch
9
Feedback on a live pitch
10
Supplemental material

Fundraising

1
Types of funding
2
Finding investors
3
Rounds of financing
4
Emailing investors
5
Supplemental material

Building a team

1
Good tactics for building a team
2
What to look for in a team
3
How do you ensure there is a good fit?
4
Checking for references
5
Getting candidates to join
6
Supplementary material

Social Media

1
Planning your Social Media Strategy
2
Deciding which Platforms to Use
3
Creating your Company Profile Page
4
Getting your First Followers
5
Repeating your Tweets & Posts
6
Using images in your Posts
7
Responding to Comments
8
Apple, Airbnb, Virgin America, Uber and Guy's Profile Pages
9
Supplementary Materials

Please click the "download" button at the upper right side of your screen to download the files

Evangelizing

1
Introduction to evangelism
2
Building a human brand
3
The 2 keys to shmoozing
4
Making customers your evangelists
5
Building communities around your product
6
Supplementary Materials

Conclusion

1
FAQ
2
The Art of the Start Book
3
Art of the Start 2.0 link
4
Change the World
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Includes

4 hours on-demand video
5 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion