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Webinar Kickoff! – demystify and launch kick ass webinars

Boost your sales, strengthen your brand and grow your business with Webinars
Instructor:
Matthew Barnett
544 students enrolled
English [Auto-generated]
Confidently launch a webinar to promote their business or service
Understand the ways of engaging their audience - to get the best results
Use various tools for promotion of their webinar to increase attendees
Release live and evergreen webinars to maxise return on effort
Talk confidently on the subject of webinars with their peers

 If youre like most small business owners, even if your business is largely conducted on the internet, hosting a webinar is the furthest thing from your mind. You already have plenty to keep you busy. You have a business to run after all. Besides, the very idea of hosting a webinar is intimidating. Lets face it. Youre scared. But I am here to tell you: Its not that hard. Its not even all that expensive. Whats more, you can make money with a webinar. And its even possible to host a webinar for free. Now, do I have your attention? Allow me to explain. You already engage with your target audience by way of email, social media, and all the rest. Why not add webinars to your tool box, too? If you record your webinar, you can repurpose it almost endlessly afterward. It can be a goldmine of information about your attendees, for instance, and by extension, your other customers, too. 

Introduction

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Introduction

In this segment, we are going to be talking about why you should consider hosting a webinar. If youre like most small business owners, even if your business is largely conducted on the internet, hosting a webinar is the furthest thing from your mind. You already have plenty to keep you busy. You have a business to run after all. Besides, the very idea of hosting a webinar is intimidating. Lets face it. Youre scared. But I am here to tell you: Its not that hard. Its not even all that expensive. Whats more, you can make money with a webinar. And its even possible to host a webinar for free. Now, do I have your attention? Allow me to explain. You already engage with your target audience by way of email, social media, and all the rest. Why not add webinars to your tool box, too? If you record your webinar, you can repurpose it almost endlessly afterward. It can be a goldmine of information about your attendees, for instance, and by extension, your other customers, too. You could also transcribe the results and repurpose the resulting document.

Foundations

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Types of Webinar

In this segment, we are going to be talking about some different kinds of webinars and how you can choose the ones that are right for your business. The type of webinar you decide to deliver will depend on your business and your goals for your webinars outcome. One type of webinar is the training webinar. You might offer this type of webinar to your existing customers as a way to better educate them about how to use your product or service. In a training webinar, you could demonstrate how to use your product to get the most out of it or discuss the optimum ways to get value out of your service. One of the key advantages to hosting a training webinar is that it can greatly improve customer retention and build loyalty. In any webinar, but especially in a training webinar, be sure to include a time for attendees to ask questions that you answer on-air. One way to use training webinars is to offer new installments on a regular basis, with each webinar giving further training. This kind of setup would allow your best customers to become expert at using your product

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Defining your Webinars Goals

In this segment, we are going to be talking about defining your goals for your webinar. Before you can decide on a topic for your webinar, a strategy for implementing it, or even what kind of webinar you want to host, you need to determine what you want your webinar to accomplish. Your webinar will be more focused and your content crisper if you take the time to be clear about your goals before you start. The goals for your webinar should come from the overall goals for your business, and you need to be realistic about where you are in your business. If youre just getting started, your webinar goals will be very different from the goals for a webinar hosted by someone whose business is already well established. Your goal could be to increase sales of one of your products. You could have a goal to retain more of the customers you already have, or you could have a goal of adding subscribers to your email list. On the other hand, maybe you intend for your webinar to be the opening chute of your sales funnel. In that case, your goal might be to appeal to a new audience so you can attract as many potential customers as possible. 

Framework

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Choosing a topic and Writing a script for your webinar

 In this segment, we are going to be talking about choosing a topic and writing a script for your webinar. Just as your goals for your webinar flowed from your overall business goals, the topic for your webinar will flow from your goals for that webinar, and the type of webinar you choose to deliver will then flow from your topic. You know what you want to say, most likely, so simply write what you have to say in clear and simple language. If you have trouble with this piece, hire a professional to do the writing for you. If thats your choice, work closely with your writer to ensure that the written script actually says what you need it to say, and that it says it in a way that people will listen. For example, maybe you are launching a new product and one of your launch day activities is a webinar that will introduce this new product to the public. Clearly, your topic is your product, but if you present your webinar in a blatantly promotional way, none of your attendees, assuming anyone agrees to show up, will stick around for long.

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Structuring Your Webinar

In this segment, we are going to be talking about the structure of your webinar. Weve talked a little about choosing a topic, writing your webinar, and crafting your slides. Now that you have some idea of what you want to say and how you want to present it, lets give your webinar a logical structure. As with any good story, youll want your webinar to have a beginning, a middle, and an end. Of course, youll open with a title slide, followed by introductory slides to introduce yourself and any other presenters. On the introductory slides, its a good idea to include not only a brief biography of each presenter but also a head shot of each person, as you want your attendees to be able to relate to you and the other presenters as fellow human beings. On the following slide, give a brief overview of what attendees can expect during the webinar, an outline of the contents of the entire presentation. Thats the beginning. Now for the middle. The slides in the middle of the presentation, the bulk of your presentation, will work best for participants if you can organize them in sections. 

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Crafting the slides for your webinar

In this segment, we are going to be talking about crafting a strong call to action. What is a call to action? Im sure youve heard the phrase before, but do you understand what it means? Its pretty simple, actually. A call to action is a statement to your webinar attendees about what you want them to do. In your webinar, you will be directing your attendees toward the action you want them to take. So first, be clear in your own mind what you want your webinar attendees to do. Next, consider where on the awareness scale most of your attendees are, in order to craft a call to action that will get them to take action. Are most of them brand-new leads that you want to nudge gently toward greater awareness of their need for your products and services? Or are many of them current customers who signed up for your webinar because they wanted to learn more about how to use your product? Answers to these questions and similar ones will help you to determine how best to fashion your call to action. The best calls to action are simple commands: 

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Choosing a Platform for your webinar

In this segment, we are going to be talking about choosing a platform for your webinar. When it comes to choosing webinar software, you have plenty of options. As a matter of fact, there are more than a hundred webinar software platforms on the market. We are going to touch on just a few of them in this video, and I encourage you to do your own research to find the one thats best for you. The right platform for you will depend on your budget, the number of attendees your webinar will have, how long youll want your webinar to be, whether you want to record it, and any other features youll need. For instance, if you plan to host a webinar with ten or fewer attendees, both Join.me and MeetingBurner are free. MeetingBurners free option lost points with users because theres no operator assistance during webinars, but more support is available with a paid subscription. Join.mes simple platform requires no registrations and offers screen sharing and mobile access. They offer pricing at three levels, beginning with free and topping out at pretty reasonable. 

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Setting up your webinar to win

In this segment, we are going to talk about setting your webinar up to win. What do I mean by that? I mean that you need to set up the supporting elements that will attract attendees to your webinar, help you deliver a killer webinar, and afterward, encourage attendees to take action. First, youll need a registration page where people can register for your webinar. This can be a special web page you create just for your webinar, or it can be a form on your blog or on social media. You can find templates online that will help you to create a registration page quickly and easily. While you need to keep this page simple and uncluttered, there are a few essentials to include. For instance, be sure to place the webinar title in a large, bold font near the top of the page so that people can easily see what theyre registering for. Give the date and time of your webinar, again in clear, bold letters. Briefly describe the objectives of the webinar, along with specific benefits the participants will get from taking it. People are busy.

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More webinar set up

 In this segment, we are going to continue talking about setting your webinar up to win. So youve now set up your registration page and your thank-you page. Next comes the setup for the live webinar page. Dont save this step for the last minute. Youll want your live webinar page to be fully set up and tested by the time your participants show up for your webinar. Depending on the software you choose for your webinar platform, you will have various options available to you. You could add a chat box, for instance, to encourage participation, and youll want to set that up so that it works well for your webinar. You could choose to add a real-time offer to your webinar. This will add a sense of urgency to your call to action and boost sales of your product, especially if you limit the time your offer will be available. Again, your ability to set up a real-time offer will be limited by the software platform you choose. Decide whether you want to be able to replay your webinar, either on your website or elsewhere online. 

Communication

1
Crafting a strong call to action

In this segment, we are going to be talking about crafting a strong call to action. What is a call to action? Im sure youve heard the phrase before, but do you understand what it means? Its pretty simple, actually. A call to action is a statement to your webinar attendees about what you want them to do. In your webinar, you will be directing your attendees toward the action you want them to take. So first, be clear in your own mind what you want your webinar attendees to do. Next, consider where on the awareness scale most of your attendees are, in order to craft a call to action that will get them to take action. Are most of them brand-new leads that you want to nudge gently toward greater awareness of their need for your products and services? Or are many of them current customers who signed up for your webinar because they wanted to learn more about how to use your product? Answers to these questions and similar ones will help you to determine how best to fashion your call to action. The best calls to action are simple commands:

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Recording tools for your webinar

 In this segment we are going to talk about recording tools for your webinar. In this video series, we have talked a little about why you might want to offer recorded replays of your webinar, including using your webinars for customer training on your product. You might also want to record your webinar in order to continue making your offer to an ever-growing audience. Lets talk about some of your webinar recording options now. Before you begin, determine if you want to include video of your face as well as video of your slides and audio of your voice. If you want to include your face, test your recording environment first to make sure the background and lighting work well for your video. To ensure good sound quality, invest in a quality microphone. You should be able to get a good one for less than two hundred dollars. As for the recording software itself, we will talk about some of those options now. Screenflow is a top choice among Mac users, as it is reasonably priced and can be used to record your webcam video as well as your desktop screen, and even your iPhone or iPad screen.

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Emails to send before your webinar

In this segment, we are going to be talking about the emails youll send before your webinar. Emails will play a big part in the set-up and follow-up of your webinar. Before your webinar, consider your various target audiences. Youll get more sales from your current customers, so make emails targeted to that group a high priority. Youll want to craft email invitations for your current customers that are distinct from your invitations to prospective customers. In turn, invitations to new prospects will be completely different from the ones for customers and leads. In addition, you might have even further distinctions within these three groups. For instance, do you have people in your lists who attended an earlier webinar but who didnt become your customer? Or people you invited to an earlier webinar who indicated some interest but didnt attend? Emails specifically targeting each of these smaller segments will have more convincing power. The subject line for your emails needs to be as powerful and persuasive as any other headline. 

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Emails to send after your webinar

 In the last video, we talked about the emails to send before your webinar. Now, we are going to talk about the emails youll send afterward. While you may think your work is done when you switch the webcam off, strong follow-up is absolutely essential. To really make your webinar successful, continue to build the momentum your webinar began by constructing and sending specifically targeted follow-up emails. Again, youll want to use one of the automated programs such as MailChimp or ConstantContact to help you send appropriate messages to the various segments within your webinars audience. To those people who attended your webinar, of course, youll send a thank-you-for-attending message. Include a recap of the webinar, links to handouts, perhaps a replay of the webinar, and other relevant links. Craft a specialized email for people who attended your webinar but have not yet responded to your call to action. In that email, throw in a repeat of the offer you made during your webinar, as well as a link to your sales page.

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Attracting Participants to your Webinar

In this segment, we are going to talk about how to attract people to your webinar. When youre thinking about asking people to attend your webinar, ask yourself whats in it for them. What can you offer them in exchange for their precious time? What would make them want to attend? Once youve delivered a few webinars--if you make each one unique and worth your attendees time--youll start earning a reputation for good webinars that will make people want to sign up and show up. But if this is your first webinar, youre going to have to work extra hard in the promotional phase to convince people theyll get more than they give by attending. Start with offering them something stimulating or motivating to learn about--whether thats an intriguing new product, a service theyll find useful, or something else. Then let them know your webinar will entertain them as well as educate them. Communicate this idea to your initial audience by making your ads and other promotional efforts engaging. Whether they make the connection consciously or not, people will make a decision to attend your first webinar based almost completely on your promotional efforts.

Making Money

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Post Webinar sales

 In this segment, we are going to talk about the sales page youll direct people to after your webinar. You might recall that we suggested in an earlier video that you can use a replica of this page as your thank-you page when people first register for your seminar. If you have decided to follow that suggestion, be sure to include the following tips in both places, with slight revisions as appropriate. Start with a headline that gets your audiences attention. Follow that with a few paragraphs of persuasive copy that contain juicy details about your offer. Focus on whats in it for them. Make them want to read on! Make your products story a compelling one and weave that into your copy next. This will draw your audience further down the page and into a deeper commitment with you. Reference the webinar they just attended and re-establish that connection. Break up the text with subheads to slow down scrolling and redirect peoples attention back to your copy. Use testimonials that answer known objections to overcome peoples reluctance and build trust and credibility.

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Online shopping systems for your webinar

In this segment we are going to talk about money-collection tools for your webinar. Most likely, your purpose in running your webinar is to make money, at least eventually. If thats the case for you, youll need an online payment service such as PayPal, JVZoo, Stripe, or Clickbank. How an online shopping system works is that you install a code on your sales page that gives you a buy button. If you want to charge a registration fee for your webinar, youll also need a buy button on your webinars registration page. Its important to reduce the number of steps a customer needs to go through in order to purchase from you. The fewer steps she has to take, the more likely it is youll make that sale right now. Thats why its important to choose an online shopping cart system that works seamlessly for your customers. Another important consideration is security, as we all know. When youre doing your research for an online shopping cart, look for references to SSL, which stands for secure sockets layer. SSL is a security technology that sets up an encrypted link between a browser and a web server, making online credit card purchases safer.

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Monetizing your webinar

In this segment, we are going to talk about monetizing your webinar. Most likely, you plan to make money from your webinar with sales from your call to action at the end of it. Should you also ask for money up front, too, by charging a registration fee? Well, that depends. If the purpose of your webinar is to inform your audience about a new product or service and then sell that product or service to them, then, no, you probably should not also charge a fee for people to register. That just wouldnt make sense to anybody. The same is true for webinars that you intend as help or advice for your existing customers. However, if your webinar will provide valuable education to people, then charging a fee could make sense. In that case, people would be paying you for your expertise, and you would be providing them with something they want and need. Free webinars, for the most part, attract a wider audience, while fee-based webinars appeal only to a self-selected few. On the other hand, a free webinar can attract people who have no interest at all in your product or service but attend for their own reasons.

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Webinar Best Practice

Hi, and welcome back. In this segment, we are going to talk about best practices for a great webinar. We have talked about several of these ideas before, but before the end of this course, lets just go over some of the high points here. If your webinar consists mainly of slides with a voice-over, stick to one point per slide. Always keep your audience in mind when youre crafting your slides. You dont want to overwhelm people with too much text; let your script do the heavy lifting, while your slide simply highlights a major point. Even in your webinars title, consider your audiences interests. In your title, tell them not only what theyre going to learn about in your webinar, but why they should care. For instance, the webinar title How Today's Market Conditions Affect Your Business informs your audience that not only will they learn about market conditions but also about how those conditions affect them. In your webinars registration form, keep input fields to a minimum. Ask only for information you must have. Each input field on your form is one more hurdle people must jump over in order to register for your webinar.

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A Timeline and Final Checklist

In this segment, we are going to talk about following a timeline and using a final checklist for your webinar so that you leave nothing out. If youve watched and taken to heart the other videos in this series, you probably have a good idea of your timeline by now, and youve likely created your own checklist, but lets go over the items youll need to include now. Of course the first thing to do is to set a date and time for your webinar, giving yourself plenty of time to do things right. Decide what structure youll use for your webinar and settle on a topic. Then give your webinar a title. Give yourself a couple of months to develop your webinar and all of the secondary materials that will make it a success. To give you an idea of how your timeline will flow, the following to-do items are roughly in order. Begin drafting the content for your pre-webinar and post-webinar emails at about this time, as well as coming up with content for your social media promotional posts and paid advertising. At about this time, too, youll need to choose the email autoresponder you want to use.

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Webinar and Final Checklist Prt 2

if youre up for it, you can begin planning your next webinar. Before long, youll be an old hand at planning and hosting killer webinars. Your assignment for this segment is to write your webinars final checklist.

Bonus Section

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Bonus Lecture

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You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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