YOUTUBE VIDEO CONTENT CREATORS – Follow the YouTube masters
The undeniable fact is, it’s great content that makes a great YouTube channel.
Your lecturer is a highly successful YouTuber . . . And he says, “While YouTube marketing, SEO and thumbnails are important, they must take second place to content. Because it’s viewers wanting more content that results in subscriptions, fans, followers and income. Every successful YouTuber knows this.”
This course focusses on how the great YouTubers became as successful as they are. Ask anyone of them, and they will surely answer, “They had the content that people wanted. And it’s not that difficult to do.”
YouTube is like real estate when they say, “location, location, location.” With YouTube it’s content, content, content. Why does it take most YouTubers years to reach just 1000 subscribers. Would you like to do that in a month? The secret is great content.
This course is for people wanting to join the wonderful YouTube family of successful creators. Because no successful YouTube channel was easy–although some may look it. And at the end of the day, its great content that makes a great channel. Everything else is secondary. And as importantly, creating great content means personal satisfaction, which means your channel will have a long and healthy life.
This course is here to help YouTubers, young and old, to create great content. It is creative in nature.
Great marketing is pointless without great content. This course is about content creation, because content is king!
I began my career 38 years ago in advertising, editing TV commercials for big agencies. Much later I made TV documentaries for big networks, and then my own adventure travel TV show, which I still make today. That has how my work morphed into a YouTube channel. I can honestly say I’m having more fun now earning from YouTube channel releases than I did chasing TV companies. Now they chase me! I launched my YouTube channel in 2008, as a means to market my work, but not gather viewers. That changed in 2014 when I began to create content specifically to grow my channel and create a new business model. Since then, subscribers have grown, without any special marketing and SEO techniques, from 12 000 to 100 000 subscribers in less than four years. And I attribute it to the quality of content. And because the quality is good enough, it has attracted sponsors.
I’d like you to enjoy this level of success too.
You will learn:
Cameras. A practical overview on what makes great self-content gear.
Microphones. An overview on capturing great sound.
Keeping out the shake. Legs, tripods, mounts and more
Don’t dwell too much on the equipment. It’s not as important as you may think.
Techniques for addressing the camera and audience.
Shooting from the hip ready for the edit.
B-roll content. 4-second rule
Drones. 10 second rule
Self-shooting and selfies.
Skin tones out of doors.
Natural lighting principals
Audio. Neglect the audio quality at the expense of everything.
Editing techniques for vlogs, stories and grabbing your audience in the first 5 seconds.
Editing software choices.
Avoiding the perils of poor music choice. The fastest way to lose a viewer.
Keep it snappy but not disturbing.
“Get on with it!”. How to step back and look at an edit sequence objectively.
Getting your audience to feel something.
Invitations to your viewers to watch more.
Titles and thumbnails.
Income production alternatives.
The current catch phrase in the world of YouTube creators is, ‘Content, content, content’. Come with me, and I’ll help yours get better.
Andrew St Pierre White
Once you have watched the intro video, it's time to get going with the course.
In this section I introduce the course and how I teach the techniques to outstanding YouTube content.
We are going to use four popular YouTube channels to demonstrate filmmaking techniques. I encourage you to use your own favorites, and apply what you learn to the channels you love.
- Chelsea and Tony Northrup. Learn the Art $ Science of Photography https://www.youtube.com/user/VistaClues/videos
- Casey Neistat. New York mega YouTuber. https://www.youtube.com/user/caseyneistat
- KaiK. UK-based photography and photo gear https://www.youtube.com/channel/UCknMR7NOY6ZKcVbyzOxQPhw/featured
- 4xOverland. (me) Andrew St Pierre White, adventure traveler.
- Peter McKinnon. His videos are not part if this lecture series, but his channel growth has been phenominal, and his work and advise for YouTubers is extremely valuable.
Being realistic with one's expectations not only means avoiding disappointment but it's also essential for measuring success.
Here are some pointers:
- Equipment does not matter nearly as much as the story - you can still make great content even if it's with a smart phone.
- That being said, get a tripod - if a video is shaky, people will see it as amateurish.
- Focus on things you are passionate about, Base your YouTube channel on what you love and enjoy.
- Stay motivated and be patient, you will improve over time.
- Quality over quantity - Focus on making your videos the best they can be, rather then worrying about how fast you can get your next video out.
- Most of the YouTuber's I watch release videos about twice a week, which takes a lot of time and dedication and most of the YouTubers that do this, do it as a full time job. It takes time to get to this point.
- Spend time preparing for your productions before shooting and editing.
- Form an identity and don’t be afraid to stand out and have an opinion and personality.
- Take advantage of natural lighting - vloggers don’t walk around carrying lights.
- Be unique.
Choice of cameras is based on my own findings of story first, equipment later. Far to much time is spent worrying about equipment rather than what's most important, and that it gathering content to tell a good story. And that's why this section is brief.
PLEASE watch the first two minutes of this video. One of the world biggest YouTubers sums up cameras in just two minutes. https://youtu.be/Cf16mp6Nbh8
Capturing good audio is AS IMPORTANT but MORE DIFFICULT than capturing good video. The right mic for the job is imperative.
Keeping the camera steady is vital to a professional look. Here are some ideas of techniques and equipment to help.
How I will teach and what you can expect
I say, do what the best do and success if almost guaranteed.
Choosing a genre is important, and I explain this here. Match the settings on your YouTube channel page to your genre, as close as you can.
Make your editing room comfortable and a nice place to be - because you might be spending a lot of time there. I also help with choice of software, from my own experience.
There is just one software package that I recommend to everyone, because it does most things well, some things exceptionally well, and nothing badly. And, believe it or not, the basic version, which is more than able to handle most YouTuber's needs, is FREE!!
(I am not associated in any way with this company)
Be a copycat. Learn from the best
This is the first video we will use as an example. Due to copyright issues, I cannot post it on this course, but I can go through it, step by step.
Here is the link to the video. I suggest opening it on a seperate window so you can watch it, and me, simultaneously. This video was first uploaded 16 Nov, 2017.
This is part-1 where we find out:
- How to make an impactful opening to a VLog.
- Nice music editing and how the music leads the visuals.
- How the pace begins fast, but begins to slow as the main theme of the video is reached.
Part-2 begins at 00:00:00
Here is the link to the video. https://youtu.be/PIYJF040Qng
This is part-2 where we find out:
Kai K is a photo gear reviewer with a friendly style and some techniques worthy of copying. He has also chosen a specific genre, and is very successful in it. Here I explain why a trying to please and attract everyone is not a good idea, and nor is being too genre specific.
The link to his video is here: https://youtu.be/Cq8ZWpDtWMM
Shooting B-roll is as important as shooting presenters and content for the main story. The challenge is to spend as much time, or more time on it. Here is a shooting technique I often each, that learners have found to be of huge value to them, in improving their footage and in turn helps immeasurably with the edit process.
In the following video by Tony and Chelsea Northrup, I explain what I mean by snappy editing, and comic timing. It's far better to have a short snappy edit, than one that is drawn out, especially when it comes to making your audience smile.
This is the link to the video I used in this explanation: https://youtu.be/zJrjt3q5s1w
Drone footage has lost a lot of its ability to WOW an audience, and that's because so many YouTubers are using it. I find the content of those that use it almost exclusively, tiresome. Drones should be considered as an extremely high tracking camera mount. It's just another tool to get a camera into a location for a great shot. It's not a cool tool to be used just for the sake of it. Here is where I share my approach to drone footage as part of telling a good story.
Light and shade and camera angles and addressing the audience.
I have found some very cool tools for self shooting VLOgs.
This, and the next two lectured I use three of my own films to demonstrate my filming and editing techniques, to capture an audience, and tell a good story. This is part-1.
To watch the entire video, it is on YouTube at the following link: https://youtu.be/Zpu_uz4Ftss
This, and the next two lectured I use three of my own films to demonstrate my filming and editing techniques, to capture an audience, and tell a good story. This is part-2.
To watch the entire video, it is on YouTube at the following link: https://youtu.be/65Yo3PP9sOE
This, and the next two lectured I use three of my own films to demonstrate my filming and editing techniques, to capture an audience, and tell a good story. This is part-3.
To watch the entire video, it is on YouTube at the following link: https://youtu.be/zdiuk2qhHYg
MUSIC. The ruin of a good video
Music can easily spoil a great video, and I see it often, and its just unfortunate that the editor wasn't skilled enough to notice the mistake. And while music choice is subjective, it's not open to individual interpretation. Like cooking. I probably wouldn't enjoy an anchovy sauce on my ice-cream. Somethings work together and some things don't. The same goes with music and the visual image. The over-use of cliche'd music is also to be avoided! Here is how I handle music choice in three easy lessons. And there are some editing techniques to go with it.
Where to get music
Free from YouTube. Almost all cliche'd, over-used and poor quality.
Royalty free. Paid, but cheap. There are hundreds of sites, this one isn't too bad: http://www.melodyloops.com
High-quality paid, but still far cheaper than proper library music: https://artlist.io/
I have been using library music for years and paying for it, but now I see artists.io as the future.
This is a recent teaser produced mid 2018 for my own channel, and it provides an example of keeping things moving and varying the pace!
Other Really Useful Stuff
Are other YouTubers in the same of similar genre competitors? I say no. On the contrary, they are a resource for growth, and here's why.
No video from me for this one, but check this out. Peter McKinnon is an exceptional vlogger, and a great teacher. He is someone I recommend because he not only teaches what he does, but does it exceptionally well. In this link, this video is an example for the perfect opening sequence, great music, snappy editing and engaging content.
While clickbait is a no-go method of attracting viewers, its hard to define exactly what clickbait is. The bottom line is not to mislead viewers into clicking a video that is not what they expected to see when reading the titles and seeing the thumbnail. But creating engaging titles and thumbnails is very necessary to attract viewers. Here is an example of what I would regard as good clickbait.
This is the link to watch the full video on YouTube: https://youtu.be/7ZKEsKS1KRA
In the first 5-15 seconds, its not only important to tell viewers what the video is about, but its also the best time to tell them about who you are. Keep is short and to the point. DON'T be self-indulgent with this.
Trent Palmer does a GREAT intro! https://youtu.be/GHr_U0qc4Vs
As much as excellent YouTube marketing on its own is not enough to create a successful channel, quality content by itself is also not enough. But if you have to chose one, content is the clear winner. However, here is some extremely valuable lessons I have learnt and am still learning when it comes to marketing.
Tim Schmoyer's channel, VideoCreators is the one I refer to in this video. I use them and they have helped a lot.
I've had some success with promos and trailers, and I share it with you here.
Live YouTube broadcasts are especially valuable for reaching out to an audience that wants to get in touch on a personal level. But its easy to make a bad impression when live, because of the equipment used and that they are often not taken too seriously by the broadcaster.
Earning income from YouTube can come from a number of sources, the most common being:
1. YouTube Adsense. Income derived by YouTube placed advertisements. It's the monetisation system built into YouTube.
2. Crowdfunding: I use PATREON. This is how your biggest fans can contribute financially to your efforts, and has enabled me to grow significantly. I highly recommend looking investigating it. If this is of interest to you, then please get in touch. Using their referral system, I can assist you in starting your Patreon family and earn you extra income which would not be possible without such a referral.
As I am unable to add a link here, you will need to find the link by yourself. Just google my name on Patreon. I look forward to being able to assist you in getting started.
I discuss Youtube and the opportunity that exists making income on the platform.
The crowd funding platform called Patreon is ideal for those creating regular artistic and educational content.
Thank you for taking this course. The YouTube platform is a wonderful way to express one's talents to a group of devoted followers. It can also earn income. Good luck with all of your YouTube projects!
sincerely, Andrew S White